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Tencent Holding Limited and Activision Publishing, Inc. held a significant share of over 10% in the esports industry in 2023. One of the most significant esports producers is Riot Games (owned by Tencent Holding Limited), best known for League of Legends, whose yearly World Championship draws millions of spectators from across the globe. Due to Tencent's involvement in Riot Games, the game's success has been used to grow esports leagues and tournaments, including regional leagues such as the League of Legends Championship Series (LCS) in North America and the League of Legends Pro League (LPL) in China.
In addition to Riot Games, Tencent has substantial stakes in other esports-related businesses, like Epic Games (Fortnite) and Supercell (known for Clash Royale), which enhances its position in the industry. Tencent's extensive portfolio and strategic investments in esports not only bolster its market presence but also contribute to the growth and globalization of esports as a mainstream entertainment phenomenon.
Another significant participant in the esports market is Activision Publishing, Inc., a division of Activision Blizzard, Inc., mostly because of its ownership of Blizzard Entertainment. Well-known for its popular esports’ games, Blizzard Entertainment is the developer of Overwatch, Hearthstone, and StarCraft II. Due to these games, thriving esports ecosystems have grown, complete with specialized leagues and competitions that draw elite players and large crowds of spectators.
The Overwatch League (OWL), the premier esports league from Activision Blizzard, has redefined professional gaming with its large media presence, city-based teams, and rich sponsorship deals. Activision Blizzard's strategy for esports is centered on building long-lasting competitive settings that encourage player growth and spectator interaction. The company's dedication to influencing the direction of competitive gaming is demonstrated by the thorough integration of esports into its game development strategy and strong franchising models.
Major players operating in the esports industry are:
Tencent Holding Limited, Activision Publishing, Inc., Riot Games, Inc., Valve Corporation, Twitch Interactive, Inc., Intel Corporation, and NVIDIA Corporation.
North America market accounted for over 35% revenue share in 2023, owing to a huge fan base and robust infrastructure.
The Esports industry share from the media-rights segment is expected to register 20% CAGR during 2024 to 2032, driven by the high-quality production, diverse content offerings, and strategic partnerships.
The market size of esports reached USD 2 billion in 2023 and is set to witness over 15% CAGR between 2024 and 2032, due to the increasing popularity and viewership of esports.