Equestrian Apparel Market - By Product, By Apparel, By Category, By Consumer Group, By Price Range, By Distribution Channel, By Region - Global Forecast, 2025 - 2034

Equestrian Apparel Market Size

The global equestrian apparel market is said to grow steadily achieving a market value of USD 6.6 billion by 2024. It’s expected to capture USD 11.2 billion by the year 2034 and is projected to have a CAGR of 5.5% from 2024-2034 driven by the surge of interest in equestrian sports activities, the increased participation in outdoor activities, and the rise in the number of leisure riders.
 

There has been a visual spike in the demand for functional and elegant clothing pieces, such as tops, bottoms, outerwear items, and accessories like gloves, boots, and helmets. The equestrian apparel market is mostly driven by female riders who still comprise the bigger portion, followed by male and the emerging young equestrian participants. The shift towards sustainability is very remarkable as there are more customers showing preference to green and socially responsible raw materials such as organic cotton and recycled textiles.
 

The online retail sector is expanding, dominated by e-commerce mega corps like Amazon or niche sites that provide a broad assortment of equestrian items. Meanwhile, offline retail space, which includes specialty stores and tack shops, still enjoys considerable patronage, particularly from professional riders who prefer hands-on testing and expert guidance.
 

There is a price segmentation within the market whereby products range from low-end affordable options to high-end premium products designed for competitive riders. The rapid growth of demand for premium class products in competitive equestrian sports is supporting the high-end segment whilst price-sensitive consumers continue to support the lower and mid-range segments.
 

Equestrian Apparel Market Trends

• Sustainability in Equestrian Apparel: Increasing concern towards sustaining the environment has also greatly impacted the equestrian apparel segment. Businesses are slowly setting aside traditional practices and using organic cotton, recycled polyester, and even biodegradable fabrics for clothing. As eco-consciousness rises among consumers, businesses are forced to adopt sustainable methods within their production and packaging processes. This green shift meets the increasing eco-friendly product demand as well as contributes significantly to the overall global turns towards sustainable manufacturing, decreasing carbon footprints and supporting circular economy through equestrian apparel.
   
• Technological Advancements in Fabrics: Performance fabric technologies are set to revolutionize equestrian apparel. Riding pants, jackets, and gloves can now be made from basic but very useful moisture-wicking, UV protective, durable and flexible materials. Breathable and stretchy fabrics enhance comfort for riders as well as help them perform better. The use of smart textiles which offer temperature control and anti-microbial features attracts a wide range of riders from amateurs to above professionals. These technologic changes result an increasing demand for high performance riding gear / clothing, bringing practicality for extreme riding conditions.
   
• Growth of Online Shopping and Direct-to-Consumer Models: Due to the rise in e-commerce, online shopping has become the most popular retailing method, especially in the sale of equestrian apparel. Shoppers can enjoy a greater variety of shopping options at different prices all in one platform. DTC models via company websites are being adopted by brands as they seek to build customer experience and loyalty. The marketing of products using social media to younger audiences is becoming more pronounced, and alongside online shopping, this enables brands to widen their reach. Personalized shopping is becoming a major trend owing to the growth of subscription services and customization options.
   
• Rise in Fashion-Forward Equestrian Apparel: The engagement in equestrian and riding sports has prompted the shift in perception of equestrian apparel from being purely functional to fashionable, and therefore more stylish and comfortable designs are being integrated into equestrian sports apparel. Items that are trendy for both casual riders and equestrian athletes include riding tights, stylish show jackets, and stylish designer boots.
   
• Personalization and Customization: The rides show off their individualism with specially designed and personalized equestrian apparel which is becoming increasingly popular. This includes the embroidered names or logos on the jacket or gloves along with selection of fabric and design, or colour customization. Riding boots and helmets also undergo some tailoring for better fit and thus, better performance and comfort. As consumers’ search for more discerning products that suit their style, personality and involvement in the sport, the alto demand for tailor made apparel is surging.
   

Equestrian Apparel Market Analysis

The equestrian apparel industry by product is segmented into topwear, bottomwear, and others. The topwear segment is estimated to reach a value of USD 2.7 billion of the market share due to the increasing participation in equestrian sports and the rise of recreational riders, topwear in equestrian apparel has evolved to meet both performance and aesthetic demands.
 

• Show shirts are particularly popular for competitive riders, offering moisture-wicking and breathable fabrics that ensure comfort during long events. Polo shirts have gained popularity in both casual riding and fashion-forward equestrian wear, as they blend functionality with a classic, stylish look suitable for everyday use.
   
• Show jackets, made with flexible, breathable materials, are essential for competitive riders, providing both form and function with a focus on professional aesthetics and comfort.
   
• As the equestrian apparel market continues to grow, innovative fabrics like UV-protective and anti-microbial materials are becoming common in topwear, ensuring that riders remain comfortable in all conditions.
   
• The trend towards sustainability has led to an increasing demand for eco-friendly topwear options, catering to the growing number of environmentally conscious consumers.
   

The equestrian apparel market by apparel is segmented into sustainable and unsustainable where the unsustainable is anticipated to hold the market share of 72% in the 2024 and grow at a CAGR of 4.3% Due to the growing demand for affordable and widely available equestrian apparel, unsustainable practices are still prevalent in parts of the market re still prevalent in parts of the market.
 

• Synthetics and petroleum fabrics alongside unrecyclable plastics dominate the lower-cost segments of unsustainable practices, which tend to pollute and waste resources unlike eco-friendly options. The production methods associated with fast fashion’s low costs usually integrate harmful chemicals that pose risks environmentally as well as in benefitting from labor exploitation unlike sustainable equestrian apparel which is estimated to grasp a market value of USD 1.8 Bn with the growing demand for greener alternatives. Sustainability efforts are also becoming common through the use of organic fabric, recycled products, reduced emission manufacturing, and waterless dyeing.
   
• The use of low-quality fabrics allows numerous brands to stay competitive in the market. These economy class materials like unprincipled grade fibres and their equivalents embody unsustainability, which is more often used alongside cheap labour, slow economic growth, and poorly planned production of items.
   

The equestrian apparel market by category is segmented into professional rider and recreational rider.
 

• Professional riders prioritize high-performance, durable, and functional gear, such as show jackets, breeches, and riding boots, designed for comfort, flexibility, and longevity. These riders often seek premium, technical fabrics that offer breathability, moisture-wicking, and stretchability for competitive events.
   
• Recreational riders focus more on comfort and affordability, opting for casual yet durable apparel like polo shirts, riding tights, and lightweight jackets. While both segments value style, professional riders lean towards performance-driven gear, while recreational riders emphasize value and versatility.
   

The equestrian apparel market by consumer group is segmented into male, female, and children.
 

• Female riders are taking over the market, and there seems to be high demand for stylish yet functional show jackets, riding tights, breeches, and other such items that are well designed and modern in colour and cuts.
   
• Male riders tend to look for more traditional clothing that focuses on functionality, such as riding pants or polo shirts, as well as jackets that are tough and comfortable. Equestrian clothes for children prioritize comfort, flexibility, and safety, using durable fabrics and simple construction of helmet covers, breeches, and polo shirts so that young riders are well protected and can easily move.
   

The equestrian apparel market by price range is segmented into low, mid, and high.
 

• Low-end apparel puts primary focus on the price point and offers choices like synthetic riding boots, low budget breeches, and polo shirts. These products make use of inexpensive materials such as synthetic fibres and non-technical fabrics perfect for novice or leisure riders.
   
• Mid-range apparel maintains a reasonable price while still offering good quality. Durable fabrics, improved breathability, and functional design features characterize this range. Better performance is offered by moisture-wicking stretchable riding pants and stylish jackets for both recreational and more serious riders, but not at the premium cost.
   
• High-end equestrian apparel is designed for professional riders or lovers of the sport seeking the best in quality and performance. This segment features luxury materials such as leather, custom-tailored breeches, and advanced fabrics having UV protection and flexibility. The introduction of innovative technology, durability, and exclusivity distinguishes high-end products, as does the superior comfort and stylish design afforded.
   

The equestrian apparel market by distribution channel is segmented into online and offline.
 

• The expansion of online retail is due to the increased preference of consumers for ease, options, and comparing prices. Equestrian products are available on Amazon, other specialized equestrian websites, and even on branded online stores. There has also been substantial growth in social media marketing, influencer culture, and subsequently brand recognition and participation by consumers.
   
• Offline retailing is still crucial, especially for more professionally sophisticated riders or anyone wanting extra attention. Some of these shops include specialty stores and tack shops which offer professional counsel, a fitting room, and the chance to try different clothing items. The same goes for department stores and hypermarkets, although their range of goods is usually far more modest. Touch shopping also explains why some people still prefer physically going to the store over buying online.
   

The United States remains the leading player in the equestrian apparel market. In 2024, this region was estimated to be worth USD 1.9 billion and is projected to grow a CAGR of 4.8% by 2034.

• There is a need in the U.S. market for high-quality performance apparel. Riders, amateur or professional, want riding apparel constructed from advanced and robust materials with the best comfort and flexibility. Sustainability is also emerging as a new trend, as consumers are gradually shifting to greener brands and eco-friendly materials manufactured ethically.
   
• While online retailing is enabling Americans to shop for a large variety of products with ease, specialty stores still provide a valued degree of personalization when it comes to fitting and professional consultations. The U.S. market features a good level of development in equestrian sports and there is a considerable involvement by people of different ages and levels of proficiency.
   

The equestrian apparel market in China is projected to see healthy growth from 2025 to 2034
 

• The movement towards horseback riding from the rich city dwellers in China is making equestrian attire important. There is a dire need for intricate equestrian clothes and luxury grade materials in the gear, especially from the wealthy class in the primary cities such as Beijing and Shanghai, where equestrian activities are becoming more common.
   
• Changes in lifestyle to a modern approach, together with increase in earning per capita and affluence of the working class is taken to fuel this shift. The growth of online retailing is phenomenal mostly to social media and live-streaming endorsements. Although the equestrian bits and pieces trade has room for expansion, in comparison with other parts of the world, China is behind.
   
• An increasing passion for leisurely and professionally competitive horse riding is inspiring the demand for stylish and top-notch quality equestrian clothing to surge so the opportunity for competitively priced apparel is surely present.
   

Equestrian Apparel Market Share

The market is highly competitive, featuring a mix of global manufacturers, regional players, and niche providers catering to specific industries. The market is expected to boom in the European and American regions.
 

The top 5 companies in the equestrian apparel market includes Ariat International, Samshield, Pikeur, Eskadron and Charles Owen. These companies hold approximately 40% of the market due to their regional operations increased production.
 

Ariat International, active in America, specializes in the design and manufacturing of sophisticated riding apparel and protective equipment for equestrian sports. The company is distinguished for its forward-thinking branding as it utilizes the ATS and 4LR boot technologies, which provide aid in focus and feet comfort, in the boots. For equestrians that require high-performance, durable, multi-discipline equipment, Ariat has become the preferred choice.
 

Samshield brand makes and sells premium custom-designed helmets, show jackets, and gloves for horse riders. Launched in France in 2009, this brand quickly made a name due to the safety and stylishness of its products. The innovative use of advanced materials like carbon fibre for the construction of Samshield helmets made them known around the globe. The competitive apparel offered by the brand features excellent comfort, flexibility, and breathability which caring for show jumping and dressage riders. Samshield has built a strong presence in North America and Europe, making them favourites among top-level equestrians due to the personalized, high-quality products the brand offers.
 

Pikeur, a German brand, has specialize in equestrian clothes, especially for competitive riders, which are known for riding jackets, breeches and competition wear that combines style, comfort, and performance. Pikeur's breeches are some of the bests known for being well-fitting, durable, and flexible. With strong presence in Europe and growing in North America, Pikeur remains the brand of choice for horse riders practicing dressage, eventing and show jumping.
 

Eskadron is renowned for their premium branded horse gear and equestrian clothing. The brand markets a variety of products like saddle pads, boots, halters, rider clothing such as jackets and tights. Eskadron is also famous for their stylist designs, comfort, and high-quality materials which makes it popular among competitive riders especially in dressage and show jumping. Eskadron has a strong presence in Europe and is gaining popularity in North America but continues to spearhead innovation in the equestrian apparel market.
 

Charles Owen has built up a reputation as a quality seller of equestrian protective equipment, particularly in performance helmets. Riders who participate in competitions prefer Charles Owen helmets due to the sophisticated safety features and customization options that the helmets offer. The company also makes gloves and footwear where both safety and comfort are prioritized. Europe and North America are very familiar with Charles Owen due to the brand being connected with helmet and protective gear quality, thus making it a dominant company in equestrian safety products.
 

Equestrian Apparel Market Companies

Some of the eminent market participants operating in the equestrian apparel industry include:

• Ariat International
• Charles Owen
• Dublin
• Equi-Star
• Eskadron
• Goode Rider
• Helite
• Horze
• Kentucky Horsewear
• Kingsland Equestrian
• Pikeur
• Riders International
• Samshield
• Tredstep Ireland
   

Equestrian Apparel Industry News

• In February 2023, US Equestrian reported an extension to their partnership with UK based sportswear Charles Owen. They will continue serving as the official helmet supplier for US Equestrian.
   
• In September 2022, Ireland based sustainable equestrian fashion brand Equieire, launched Erin ¾ grip riding leggings/tights.
   

The equestrian apparel market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Billion from 2021 – 2034 for the following segments:

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Market, By Product type

• Topwear
  • Showshirts
  • Poloshirts
  • Showjackets
  • Other (outwear, etc) 
• Bottomwear
  • Breeches/riding pants
  • Tights
  • Other (thermal etc.)
• Other (socks etc)

Market, By Apparel

• Sustainable
• Unsustainable

Market, By Category

• Professional rider
• Recreational rider

Market, By Consumer group

• Male
• Female
• Children

Market, By Price range

• Low
• Mid
• High

Market, By Distribution channel

• Online
  • E-Commerce websites
  • Company websites 
• Offline
  • Specialty stores
  • Hypermarkets & supermarkets
  • Others (departmental stores, etc.)

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada 
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands 
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea 
• Latin America 
  • Brazil
  • Mexico
  • Argentina 
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE