Embedded Payments Market Share

Embedded Payments Market Share

Stripe and Mastercard hold a market share of over 10% in the embedded payments industry. For companies of every magnitude, Stripe exists to provide a solution that is friendly to developers. Stripe's highly complete set of APIs and fast integration allows businesses to make their solutions easier by adding embedded payments into their software with little work. Furthermore, Stripe’s global outreach is always expanding as he is adding constantly adding more features and methods of payment to help with cross-border payments and attracting companies with presence in many markets.
 

Through its international network and financial partnerships, Mastercard has made a push into embedded payments. Incorporating tokenization, AI, and open banking systems helps Mastercard develop embedded payment solutions that secure and scale effortlessly for businesses. Its purchases like Finocity and RiskRecon enhance its data analytics and fraud prevention capabilities so it can enter the growing fintech industry and offer universal solutions for various industries.
 

Embedded Payments Market Companies

Major players operating in the embedded payments industry include:

• Adyen
• Braintree
• Cashfree
• Mastercard
• Paddle
• PayPal
• Plaid
• Spreedly
• Stripe
• Worldpay

Competitors can now have a larger scope to provide for the segmented regions. By strategically acquiring other companies, international leaders are at the front of the embedded payments market by providing integrated technologies to their advanced API portfolios, point-of-sale systems, and real-time payment processors. Their innovations, such as AI controlled fraud prevention and multi-currency with enhanced user experience support, have solidified their powerful status in regions where digital payments and e-commerce are high.
 

Regional vendors continue to participate in the markets by utilizing their knowledge of local market structures to provide inexpensive solutions through targeted strategies, such as support for local currencies alongside regional payment regulations and other culturally inspired features. However, the increasing need for effortless, safe, and frictionless payment experience has compelled regional players to either come up with new ideas or partner with global leaders. The market is likely to undergo significant consolidation as domestic companies attempt to close technological gaps and strengthen their competitive positioning, which would fuel the increasing activity of mergers and acquisition.