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Embedded Payments Market Share

Report ID: GMI12455
Published Date: Nov 2024
Report Format: PDF

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Embedded Payments Market Share

Embedded Payments Company Market Share, 2024

Stripe and Mastercard hold a market share of over 10% in the embedded payments industry. Stripe focuses on providing developer-friendly solutions for businesses of all sizes. By offering comprehensive APIs and a seamless integration process, Stripe enables businesses to embed payments directly into their platforms with minimal effort. Stripe also emphasizes global expansion, continuously adding new features and payment methods to support cross-border transactions, making it attractive to businesses operating in multiple markets.

Mastercard has leveraged its global network and financial partnerships to expand its presence in embedded payments. By integrating tokenization, AI, and open banking technologies, Mastercard is creating seamless, secure, and scalable embedded payment solutions for businesses. Its acquisitions, such as Finicity and RiskRecon, strengthen its capabilities in data analytics and fraud prevention, allowing it to tap into emerging fintech markets and provide integrated solutions across various industries.

Embedded Payments Market Companies

Major players operating in the embedded payments industry include:

Adyen
Braintree
Cashfree
Mastercard
Paddle
PayPal
Plaid
Spreedly
Stripe
Worldpay

Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of embedded payments reached USD 24.7 billion in 2024 and is set to grow at a 30.3% CAGR from 2025 to 2034, driven by the rise of e-commerce and digital platforms.

The cloud segment held approximately 74% market share in 2024 as businesses seek scalable solutions to expand payment capabilities across regions and platforms.

The U.S. market accounted for 80% of the revenue share in 2024, led by a surge in digitalization and technological advancements.

The key players in the industry include Adyen, Braintree, Cashfree, Mastercard, Paddle, PayPal, Plaid, Spreedly, Stripe, and Worldpay.