Electric Shavers Market Size - By Product Type, By Power Source, By Price Range, By End Use, By Distribution Channel Analysis, Share, Growth Forecast, 2024 - 2032

Electric Shavers Market Size

The global electric shavers market size was valued at USD 11.89 billion in 2023 and is estimated to grow at a CAGR of over 4.5% from 2024 to 2032. In 2023, China led the Asia Pacific region with a revenue of USD 1.30 billion. As grooming and personal hygiene awareness grows, especially among tech-savvy individuals, electric shaver manufacturers see a big opportunity. Chinese consumers want modern grooming tools. Brands are responding with products featuring smart technology, customizable settings, and multifunctional designs. This innovation helps brands meet consumer needs and capture a larger market share in China's growing grooming market.
 

E-commerce has significantly boosted the market by allowing consumers to easily buy electric shavers directly from trusted manufacturers, often at discounted prices. Online platforms offer strong customer support and hassle-free return options, increasing customer trust. This mix of convenience, affordability, and reliable service enhances consumer confidence, driving the growth of the market.
 

Electric Shavers Market Trends

The electric shavers industry is growing due to a demand for portable grooming solutions. Busy consumers prefer compact, lightweight shavers that are easy to carry and use. Additionally, smart features like touch controls and multiple shaving modes are popular. These features allow users to customize their grooming experience based on their preferences and skin types. As a result, the combination of portability and smart technology is driving the growth of the market.
 

Electric Shavers Market Analysis

The electric shavers industry faces challenges due to intense competition. With many brands and models available, companies must keep innovating to attract consumers. Furthermore, cheaper options like disposable razors also challenge the market. As consumers choose disposable razors because they are affordable and convenient, especially for those on a budget. This can slow down the growth of electric shaver sales, particularly among price-sensitive buyers. Additionally, disposable razors are seen as easier to use and require less maintenance compared to electric shavers.
 

Based on product type, the electric shavers market is divided into rotary shavers, foil shavers, wet & dry shavers, clippers and others. In 2023, rotary shavers segment held the dominant market of USD 2.45 billion and is expected to reach USD 3.53 billion by 2032. Rotary shavers are known for their comfort, easy design, and versatility. Their multiple blades move in circles, allowing the shaver to fit the face and neck's shape. This reduces skin irritation and cuts, making them great for sensitive skin.
 

The ergonomic design ensures a comfortable grip and easy use. They are lightweight and often cordless, offering flexibility. Many rotary shavers come with different attachments and settings for various grooming needs, allowing users to switch between shaving and trimming. This makes them appealing to those looking for an all-in-one grooming tool, simplifying their routines and helping them maintain their desired look.
 

Based on power source the electric shavers market is categorized into corded and cordless. In 2023, the cordless segment held the dominant market share of 65%. Cordless electric shavers are becoming more popular and hold a large market share because they are convenient and portable. Without a power cord, users can shave as per their convenience, making them perfect for busy people or those who are frequent travelers.
 

Many cordless models have rechargeable batteries that last a long time and charge quickly, allowing for multiple shaves on one charge. Additionally improvements in battery technology have also increased performance and lifespan, reducing worries about battery life. This mix of flexibility and better technology has made cordless shavers the preferred choice for many consumers.
 

Asia Pacific electric shavers market held around USD 4.07 billion in 2023 and is expected to reach USD 6.27 billion by 2032, due to its large population, growing e-commerce, and rising disposable income. With many potential consumers present in the region there is high demand for personal grooming products. Additionally, the rapid growth of e-commerce makes it easier for consumers to buy a variety of electric shavers at competitive prices, increasing convenience and choice. Additionally, higher disposable income among the middle class influences more people to buy quality grooming products, driving market growth in the region.
 

In 2023, China led the Asia Pacific region with a revenue of USD 1.30 billion. As grooming and personal hygiene awareness grows, especially among tech-savvy individuals, electric shaver manufacturers see a big opportunity. Chinese consumers want modern grooming tools. Brands are responding with products featuring smart technology, customizable settings, and multifunctional designs. This innovation helps brands meet consumer needs and capture a larger market share in China's growing grooming market.

Electric Shavers Market Share

Electric shavers industry is consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such as Braun, Philips, Conair collectively held around 10%-15% market share. These prominent players are proactively involved in using different strategies to grow in the market. They are investing in new products, focusing on research and development to add advanced features and better designs that meet changing consumer needs.
 

Companies are also expanding their product lines to appeal to different age groups and grooming preferences. Additionally, manufacturers are emphasizing e-commerce which makes shopping easier and more convenient, matching current buying trends to attract consumers.
 

Electric Shavers Market Companies

Major players operating in the electric shavers industry are:

• Andis
• Braun
• Conair
• Hattekar
• Havells
• Manscaped
• Panasonic
• Philips
• Remington
• Runwe Pro
• Sencor
• SweetLf
• Vega Professional
• VGR
• Wahl
   

Electric Shavers Industry News 

• In September 2024, MANSCAPED launched The Chairman™ Pro electric foil shaver and The Chairman™ Pro Package face shaving kit. The Chairman Pro had a unique interchangeable dual-head system. With the included gel and serum, users could easily achieve a smooth shave or perfectly chiseled stubble.
   
• In August 2024, Manscaped, unveiled The Dome Shaver Pro. This electric head shaver features Flex Adjust Technology, allowing it to seamlessly adapt to the distinct contours of the head.
• In July 2024, Circana data ranked REMINGTON as the #1 brand of head shavers in the U.S.
   

This electric shaver market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Million units) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Rotary shavers
• Foil shavers
• Wet & dry shavers
• Clippers
• Others (twin foil, all in 1 etc.)

Market, By Power Source

• Corded
• Cordless

Market, By Price Range

• Low
• Medium
• High

Market, By End Use

• Men
• Women

Market, By Distribution Channel

• Online
  • E commerce platforms
  • Company websites
• Offline
  • Mega retail stores
  • Specialty stores
  • Others (individual store, departmental stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa