Electric Outboard Engines Market Size - By Power, By Speed, By Application, By Distribution Channel, Forecast 2025 - 2034

Electric Outboard Engines Market Size

The global electric outboard engines market was valued at USD 910.9 million in 2024 and is expected to reach USD 1.64 trillion by 2034, growing at a CAGR of 6.1% from 2025 to 2034. The increase in eco-tourism and the need to preserve natural resources fostered the development and the demand for green electric motors for boats.
 

The European Environment Agency reported that marine activities account for nearly 15% of coastal waters’ pollution. For that reason, the government is promoting cleaner alternatives such as electric outboards. The use of electric propulsion further complies with aggravating legislative requirements on greenhouse gas emissions. This change is further backed by several public policies that support replacing petrol engines with electric ones, driving up demand in the market.
 

Electric motors’ market is largely determined by the industries advanced technologies. The effectiveness of electric outboard motors depends on their operational range and efficiency which have improved due to innovations in battery technology, particularly in lithium-based batteries. Their energy density as well as the life cycles have increased. Moreover, advancements in motor architecture have led to the construction of high-efficiency, brushless motors which necessitate less maintenance, thus improving performance. With the removal of factory-imposed limitations and expanding the infrastructure for charging electric motors, recreational sectors, in addition to commercial ones, the market is gaining profitability. Implementing smart technologies like GPS and performance monitoring in real-time is further enhancing the experience of users.
 

Electric Outboard Engines Market Trends

• The development of batteries has enhanced the efficiency and performance of electric outboard engines. For example, Zero Jet is one of the companies that manufactures high performance, low weight electric outboards and introduced a new 15kW electric jet system in 2024. Such innovations increases the effectiveness of electric propulsion in the maritime industry.
   
• Restrictive emission standards are being put in place by governments around the world in a bid to protect marine life. In Europe, for instance, recreational craft are obliged to follow the Recreational Craft Directive (RCD). In the U.S., the Environmental Protection Agency (EPA) applies Tier 3 standards to marine engines. These regulations accelerate the transition towards electric outboard engines which have no emissions.
   
• There is an increasing consumer shift towards environmentally friendly options for recreational boats. This trend is said to increase use of electric outboard engines which produce no emissions and operate more quietly than traditional engines.
   
• The further development of charging facilities at ports and marinas supports the operation of electric boats. The removal of range anxiety effectively promotes growth within the electric outboard engine industry.
   

Electric Outboard Engines Market Analysis

Based on power, the market is segmented into below 25 Kw, 25-50KW, 50-150 kw. In 2024, the Below 25kw segment accounted for revenue of USD 811.6 million and is expected to reach USD 1.46 trillion by 2034.
 

• Electric engines below 25 kW are ideal for small boats, kayaks, and personal watercraft, making them well-suited for recreational boating, fishing, and lake cruising. Their compact size and lightweight design ensure easy installation and maneuverability.
   
• Compared to electric and gasoline-powered alternatives, lower-powered electric engines are more affordable, making them accessible to budget-conscious consumers. The operating costs, maintenance, and emissions from this engine also far exceed that of traditional internal combustion engines, allowing for greater environmental sustainability.
   
• These engines contribute to environmental sustainability by producing significantly fewer emissions than conventional internal combustion engines. Their adoption supports global efforts to reduce carbon footprints and improve air quality in marine environments.
   

Based on application, the electric outboard engines market is segmented as commercial, recreational and military. The recreational segment accounted for a market share of 76.6% in 2024 and is anticipated to grow at a CAGR of 6% during 2025 to 2034.
 

• The International Council on Clean Transportation (ICCT) states that small electric outboard engines accounted for over 60% of total electric outboard engine sales in 2023. This steep increase in popularity can be attributed to their unprecedented affordability and simple, user-friendly design.
   
• Recreational boating is increasingly adopting electric propulsion due to its quiet operation and zero-emission benefits. These eco-friendly engines provide a more enjoyable experience while aligning with the gap in the market catering to those who wish to adhere to new environmental policies.
   
• Electric engines are now more dependable for long-distance travel owing to the improvements in the efficiency and reliability of battery-powered motors. They are even more attractive to recreational boaters due to optimized power management along with rapid-charging options.
   

Based on Distribution Channel, the electric outboard engines market is segmented as direct sales, indirect sales. The direct sales segment held a major market share in 2024 and is expected to maintain its position during the forecast period.
 

• Direct sales are becoming more and more popular and allow a customer to receive personal assistance along with a detailed presentation of the product. Direct communication with customers enables these salespeople to assist consumers to make custom purchases in accordance with their unique boating services.
   
• Direct sales permits manufacturers to cultivate brand loyalty while strengthening the bond with customers which increases the use of direct marketing. This gives them better opportunities to provide tailored services and support after sale.
   
• Through direct selling, these companies can control the pricing of their product, minimize the costs of intermediaries, and streamline the purchasing process. This helps the brands in controlling the quality while improving customer satisfaction.
   

The U.S. electric outboard engines market size crossed USD 418.3 million in 2024 and is set to grow at a CAGR of 5.6% from 2025 to 2034.
 

• The recreational boating industry is well catered to in the US and according to the NMMA, 100 million Americans use recreational boats every year. Among water-based activities, there is growing concern for environmental issues, and this is fueling the demand for electric outboard motors.
   
• Through its "Blue Economy" strategy, the Chinese government is actively promoting electric mobility by subsidizing electric marine propulsion. The shift towards electric-powered boats is being accelerated by investments into battery technology and green shipping initiatives.
   
• With more than 30% of the charging stations in Europe, Germany leads the electric boating infrastructure market. This developed network increases the availability of electric and hybrid electric boats, facilitating their acceptance by recreational and commercial sailors.
   
• As stated by TGA, the number of Saudi seafarers has grown by 30%, showing an increase in the workforce of maritime industry professionals. This, along with the government’s initiatives toward eco-friendly marine transport, will likely create a need for modern and advanced propulsion systems.
   

Electric Outboard Engines Market Share

• The electric outboard engines industry is fragmented with top 5 players including Schindler, TK elevator, Mitsubishi electric corporation, Kone and Hitachi, Ltd held a share of about 30-30% in 2024.
   
• Schindler’s strategy revolves around the innovation and sustainability focused R&D investment in energy-efficient electric outboard motors.
   
• TK Elevator focuses on expanding the company’s market reach and product portfolio through strategic partnerships and acquisitions.
   
• Mitsubishi Electric Corporation bolsters their electric outboard motors with advanced AI and IoT technologies for enhanced performance and user interaction, emphasizing on electric-powered propulsion system innovation.
   
• Kone strengthens its position in the market by designing and implementing customized solutions with robust post-sale support.
   
• Hitachi integrates sustainability practices into its product development plans considering the global ecological concerns with regard to market consumption patterns.
   

Electric Outboard Engines Market Companies

Major companies operating in the electric outboard engines industry include:

• Evoy
• Golden Motors
• Hitachi Ltd.
• KONE
• MINN KOTA
• Mitsubishi Electric Corporation
• Parsun Power
• Pure Watercraft
• Schindler
• Torqeedo GmbH
   

Firms engaged in the electric outboard motors business are employing different strategies intended to gain a competitive edge, which include increasing spending on research and development, distribution, and new area partnerships. Take, for example, manufacturers focusing on the use of recreational boating. They are developing lightweight, energy-efficient motors.
 

The use of modern technologies like Artificial Intelligence (AI) and Internet of Things (IoT) for complete oversight and monitoring of the electric engines enables real-time performance accuracy, enhancing automation. Businesses are also optimizing their online platforms to streamline direct sales and customize services for individual customers. Additionally, these companies are designing their products with greater emphasis on sustainability in order to appeal to green-minded consumers. For example, in 2023, Torqeedo, one of the market leaders, launched new smart electric outboard motors with mobile application capabilities for remote power and performance control.
 

Electric Outboard Engines Industry News

• In June 2024, Mercury Marine expanded the electric propulsion series by launching new Avator 75E and 110E outboards.
• In January 2024, Hitachi Energy acquired COET. This acquisition is strategic in nature as it focuses on power Hitachi’s electronics technology development and improves production capabilities.
   
• In January 2024, Yamaha Motors acquired electric marine propulsion manufacturer Torqeedo. Yamaha Motors is excited to focus on the electrification of recreational boating.
   
• In November 2023 Evoy Motors introduced two new electric motors the Inboard Storm 300+hp and Inboard Breeze 120+hp for boats ranging from smaller planning hulls to larger displacement hulls.
   

The electric outboard engines market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) from 2021 to 2034, for the following segments:

Click here to Buy Section of this Report

Market, By Power, 2021 – 2034

• Below 25 kW
• 25 – 50 kW
• 50 – 150 kW

Market, By speed (mph), 2021 – 2034

• Below 5 mph
• 5-10 mph
• 10-15 mph
• Above 15 mph

Market, By Application

• Commercial
• Recreational
• Military

Market, By Distribution channel, 2021 – 2034

• Direct Sales
• Indirect Sales

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • Saudi Arabia
  • UAE
  • South Africa