Electric Hairbrush Market Size By Type, By Power Source, By Price Range, By Application, By Distribution Channel Forecast 2024 – 2032

Electric Hairbrush Market Size

The electric hairbrush market was valued at USD 1.7 billion in 2023 and is anticipated to register a CAGR of 6.9% between 2024 and 2032. The increasing trend of at-home hair care is a key factor driving growth in the market.
 

Consumers are prioritizing self-care and seeking convenient beauty routines, leading to higher demand for professional-grade tools for home use. Electric hairbrushes meet this need by offering advanced features such as adjustable heat settings, ionization, and multifunctional capabilities, enabling users to achieve salon-quality results at home.
 

Additionally, online tutorials and beauty influencers contribute to this trend by demonstrating the effectiveness of at-home hair care tools, including electric hairbrushes. Social media platforms and beauty blogs provide consumers with guidance on achieving various hairstyles and hair treatments, encouraging investment in these products. The shift towards at-home hair care is also supported by the growing demand for personalized grooming routines. Electric hairbrushes cater to this need by offering customizable features like adjustable heat settings and specialized brush designs for different hair types. This aligns with the broader trend of personalized beauty and grooming, further stimulating growth in the market as consumers seek tools that match their specific preferences and lifestyles.
 

Product efficacy and safety concerns present significant challenges in the electric hairbrush market. Consumers expect high-performance, reliable hair care tools, and any discrepancy between advertised benefits and actual performance can result in customer dissatisfaction and negative feedback. Electric hairbrushes with advanced features such as heating elements or digital controls must consistently deliver on their promises to justify higher prices.
 

Failure to meet user expectations or inconsistent performance can erode consumer trust and potentially hinder market growth, as customers may become reluctant to invest in similar products or brands. Safety issues further complicate the market dynamics. Electric hairbrushes, particularly those with heated elements or electrical components, carry potential risks including burns, electrical malfunctions, or overheating. Strict adherence to safety standards is crucial to prevent incidents that could lead to injuries or product recalls.
 

Electric Hairbrush Market Trends

The market is evolving with several significant trends. Smart technology integration is becoming prevalent, with modern electric hairbrushes featuring temperature control, built-in timers, and Bluetooth connectivity. These features enable users to monitor their hair care routines via mobile applications, appealing to consumers who prefer personalized, data-driven beauty solutions. Sustainability is another key trend, with growing demand for environmentally friendly materials in beauty tools. Electric hairbrush manufacturers are responding by developing products with sustainable components and packaging, aligning with consumer preferences for environmentally responsible personal care items. Additionally, multi-functional devices are gaining popularity. Consumers are increasingly seeking hairbrushes that offer various features beyond basic brushing, such as ionization for frizz control, scalp massage capabilities, and integrated styling tools.
 

Electric Hairbrush Market Analysis

Based on type, the market is segmented into flat and round. The flat segment dominated the market in 2023, generating a revenue of around 1.1 billion of the total market in 2023, and is expected to grow at a CAGR of 7.2% in the forecast timeframe. The flat segment of the market refers to brushes that feature a flat, paddle-like design, primarily aimed at detangling and smoothing hair. These brushes are popular for their ability to cover a large surface area, making them efficient for straightening and taming frizz, particularly for users with longer or thicker hair. Flat electric hairbrushes often incorporate heating and ionic technology, allowing users to achieve sleek, smooth styles while reducing static and enhancing shine. This segment appeals to consumers looking for a simple, effective tool that can both detangle and style hair with ease, offering a quick and convenient alternative to traditional straighteners.
 

Based on power source, the electric hairbrush market is classified into corded and cordless. The cordless segment dominated the market in 2023, with a share of around 51.4% of the total market share and is expected to grow at a CAGR of 6% in the forecast timeframe. The cordless segment of the market is gaining traction due to its convenience and portability. Cordless electric hairbrushes are powered by rechargeable batteries, allowing users greater flexibility in styling their hair without being restricted by power outlets. This is especially appealing for consumers who travel frequently or prefer to style their hair on-the-go.
 

Advancements in battery technology have improved the performance and longevity of these brushes, making them more efficient and reliable. The rising demand for compact, easy-to-use grooming tools, coupled with the trend towards wireless technology in personal care products, is driving the growth of the cordless segment within the market.
 

Asia Pacific emerged as the dominant region, generating a substantial revenue of around 35.2% of the total market share in 2023 and is expected to grow at a CAGR of 7.5% in the forecast timeframe. The Asia Pacific region is witnessing rapid growth in the electric hairbrush market, driven by increasing disposable incomes, urbanization, and a rising focus on personal grooming. Countries like China, Japan, and South Korea are leading the demand, with consumers seeking advanced hair care tools that offer convenience and professional styling results at home. The influence of Western beauty standards, combined with a tech-savvy population, has further fueled the adoption of electric hairbrushes, particularly those with features like ionization and heat control.
 

North America: The U.S. dominated the market with revenue of around 81% of the total market share in 2023 and with a CAGR of 7.3% for the forecast period of 2024 to 2032. The electric hairbrush market in the United States is experiencing notable growth, driven by consumer demand for advanced and efficient personal grooming tools. American consumers are increasingly seeking convenience and innovation in their beauty routines, leading to a rise in popularity of electric hairbrushes with features such as heated bristles, digital controls, and integrated technology.
 

The market is further bolstered by a trend towards replicating salon experiences at home, with consumers seeking high-performance tools that deliver professional-quality results. Social media and beauty influencers have also played a significant role in increasing awareness and demand for these innovative hairbrushes. The combination of technological advancements, personalization options, and efficiency is shaping the U.S. market and encouraging the adoption of electric hairbrushes across various consumer groups.
 

Europe: The Europe electric hairbrush market is expected to grow with a CAGR of 7% for the forecast period of 2024 to 2032. The market in Germany is exhibiting consistent growth, driven by the country's emphasis on premium personal care products and technological advancements. German consumers prioritize precision and efficiency in grooming tools, leading to increased demand for electric hairbrushes with advanced features such as adjustable heat settings, ionic technology, and ergonomic designs. Moreover, a growing interest in sustainable and environmentally friendly products is prompting brands to focus on high-quality, durable materials and environmentally responsible manufacturing processes.
 

Asia Pacific: China led the market with revenue of around 39.3% of the total market share in 2023 and is growing at a CAGR of 7.7% for the forecast period of 2024 to 2032. The electric hairbrush market in China is experiencing rapid growth as consumers increasingly adopt advanced personal grooming technologies and seek efficient hair care tools. This expansion is driven by a growing middle class, urbanization, and rising disposable incomes, leading to strong demand for innovative hairbrushes with features such as heated bristles, ionization, and smart connectivity.
 

Social media and online beauty influencers are also contributing to the interest in these high-technology products, with many consumers utilizing e-commerce platforms to explore and purchase the latest electric hairbrushes. Consequently, both domestic and international brands are intensifying efforts to gain market share in China by offering technologically advanced, user-friendly, and aesthetically pleasing products that cater to the diverse needs of Chinese consumers.
 

Electric Hairbrush Market Share

The market is fragmented, with prominent players holding a market share of 20%-25% of the total market share. Companies aim to capture market share by appealing to diverse consumer preferences, from those seeking basic functionality to those interested in high-tech styling solutions. Additionally, brands are leveraging digital marketing and e-commerce channels to reach a broader audience, while also focusing on sustainability and quality to enhance their market positioning in a competitive and fragmented landscape.
 

Electric Hairbrush Market Companies

Major players operating in the electric hairbrush industry include:

• Braun GmbH
• Conair Corporation
• Dyson Limited
• Helen of Troy Limited
• InStyler, Inc.
• Jemella Group Limited
• Kao Corporation
• Koninklijke Philips N.V.
• L'Oréal S.A.
• Mermade Hair Pty Ltd
• Panasonic Corporation
• Revlon, Inc.
• Spectrum Brands Holdings, Inc.
• T3 Micro, Inc.
• Target Corporation
• Wahl Clipper Corporation

Electric Hairbrush Industry News

• In May 2023, Revlon introduced a new AI-powered electric hairbrush that can analyze hair type and condition, providing personalized styling recommendations. The smart brush connects to a mobile app, offering users tailored hair care routines and product suggestions based on their hair's needs.
   
• In October 2023, L'Oréal announced the acquisition of a beauty tech startup specializing in electric hairbrush technology. This move is part of L'Oréal's strategy to integrate more advanced technology into its beauty and hair care product lines, potentially revolutionizing the market.
   
• In January 2024, Philips launched a new line of eco-friendly electric hairbrushes made from recycled materials. The brushes feature energy-efficient motors and biodegradable brush heads, appealing to environmentally conscious consumers in the beauty market.
   

The electric hairbrush market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2032, for the following segments:

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Market, By Type

• Flat
• Round

Market, By Power Source

• Corded
• Cordless

Market, By Price Range

• Low
• Medium
• High

Market, By Application

• Detangle
• Smoothing
• Styling
• Softening
• Others

Market, By Distribution Channel

• Online
  • E-commerce Platforms
  • Company Websites
• Offline
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Other Retail Stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa