Dry Shampoo Market - By Product Type (Natural, Paraben free, Gluten Free, Others, By Product Foam (Aerosol Spray, Foam, Powder, Liquid), By Function (Anti-Dandruff, Hair Loss Protection, Color Protection, Daily Care, Multifunction, Others, Forecast 2024 – 2032

Dry Shampoo Market Size

Dry Shampoo Market size was valued at USD 2.51 Billion in 2023 and is expected to reach USD 4.09 Billion by 2032 with a CAGR of 5.7% between 2024 and 2032. The market growth of dry shampoo is driven by changing fashion trends and lifestyles. Modern fashion often emphasizes frequent styling and maintaining a polished look with minimal effort, which aligns perfectly with the convenience that dry shampoo offers.

As people seek quick fixes for hair freshness amidst their busy schedules, dry shampoo has become a go-to product, especially for those with active lifestyles or frequent travel needs. Additionally, the rising trend towards sustainability and minimalism has further fueled its popularity, as it reduces water usage and aligns with eco-conscious values. According to the U.S. Environmental Protection Agency, the average American family uses over 300 gallons of water per day, and products like dry shampoo help reduce this consumption. With its increasing availability in various formulations and price points, dry shampoo is now accessible to a broader audience, effectively meeting the demands of a fast-paced, style-conscious world.
 

Overusing dry shampoo can affect the market in several ways. While it is convenient, using it too much can cause scalp buildup, irritation, and dryness, which may make some consumers stop using it regularly. If users experience problems like excessive oiliness, dandruff, or scalp acne, they might switch to other products or traditional washing methods, affecting market growth. Increased awareness of these side effects could also lead to more cautious use, slowing market expansion.
 

However, ongoing product innovations help mitigate this impact. Manufacturers are developing advanced formulations with nourishing ingredients or designed for sensitive scalps. By creating safer, more effective products, the industry can reduce the adverse effects of overuse, sustain market growth, and maintain consumer trust.
 

Dry Shampoo Market Trends

The global rise in the number of working women is reshaping the market. According to the World Bank, the female labor force participation rate was 47% in 2023. With busier schedules, many women find it challenging to maintain elaborate grooming routines. Dry shampoo offers a quick and easy way to refresh hair without traditional washing. As these women juggle multiple roles, they look for products that fit into their routines. Dry shampoo saves time compared to daily washing. It is especially useful for those moving from a workout to work or facing early mornings and long days. The need to look polished all day matches well with dry shampoo's benefits, helping manage oil and keep hair fresh with little effort.
 

More working women also mean higher disposable incomes. The World Bank reports that women's average income increased by 5% in 2023. This financial power leads to more spending on personal care. As a result, there is a growing demand for premium and specialized dry shampoo products. The market now offers various formulations and packaging to meet the different needs and preferences of these women.
 

Consumers increasingly favor dry shampoo due to its time-saving benefits, offering a hair refresh without a full wash, aligning with the demand for convenience in personal grooming. Key factors influencing buying decisions include oil absorption, volume enhancement, and fragrance, with established brands and positive reviews bolstering consumer trust. Consumers balance price and performance, often opting for budget-friendly or value packs. Packaging, especially travel-sized and user-friendly designs, caters to on-the-go needs. Product knowledge, influenced by educational content, steers consumers towards natural or hypoallergenic options. Social factors, like influencer endorsements and peer recommendations, along with ethical considerations, such as eco-friendliness and cruelty-free status, further shape consumer choices. These dynamics collectively propel the growth of the market, reflecting evolving consumer preferences.
 

Dry Shampoo Market Analysis

The market is segmented based on Product types: Natural, Paraben free, Gluten Free, Others (vegan etc.). Natural product segment witnessed significant growth in 2023, emerging as the dominant force, generating a revenue of USD 0.89 Billion, and is expected to reach USD 1.52 Billion by 2032 with a CAGR of 6.2%. Natural dry shampoos dominate the market, driven by health, environmental, and consumer preferences. With rising awareness of health risks linked to synthetic chemicals, consumers are pivoting towards natural options, steering clear of harmful substances like parabens and sulfates.
 

These products stand out for their eco-friendly ethos, boasting sustainable ingredients and packaging that echo a broader push for environmental responsibility. The clear ingredient lists of natural dry shampoos foster consumer trust, especially among those with sensitive skin. Coupled with advancements in formulation technology, these shampoos now excel in oil absorption and hair refreshing, solidifying their appeal. By resonating with consumer values of health, sustainability, and efficacy, natural dry shampoos have firmly established themselves as the market's top choice.
 

Based on Function, the dry shampoo market is divided into Anti-Dandruff, Hair Loss Protection, Color Protection, Daily Care, Multifunction, Others (Itchy Scalp, Dryness, etc.). The Daily Care segment dominated the market in 2023, capturing a substantial market share of 28.06%. This segment is anticipated to maintain its lead, projected to reach a valuation of USD 1.22 Billion by 2032. Dry shampoo is popular for daily hair care because it is convenient and effective for managing hair between washes.
 

It quickly absorbs excess oil, freshens hair, and adds volume without needing water, making it perfect for busy people. This quick refresh helps keep hair looking clean and polished, especially for those with hectic schedules or who exercise often. Additionally, dry shampoo can extend the time between washes, reducing the need for water and shampoo, which helps maintain hair health and manage natural oils. Its easy application and variety of formulations also make it popular, offering options for different hair types and needs.
 

Based on Consumer Group, the dry shampoo market is segmented into Male, Female, Unisex. Female segment dominated the market in 2023, capturing a substantial market share of 55.53%. This segment is anticipated to maintain its lead, projected to reach a valuation of USD 2.34 Billion by 2032. Convenience and lifestyle choices drive more women to use dry shampoo. Women, who often balance work, personal commitments, and social activities, find dry shampoo quick and easy to use. It refreshes hair without needing a full wash.
 

Frequent styling and product use cause oil buildup, and dry shampoo helps manage this while keeping hair voluminous. It also supports hair health by reducing the need for frequent washing, which strips natural oils and causes dryness. Women who travel or have active lifestyles find dry shampoo practical for keeping hair looking clean. The market now offers various formulations for different hair types and concerns, and beauty trends and social media further boost its popularity.
 

Europe leads the dry shampoo market due to several key factors. The region sets trends in beauty and personal care, focusing on innovation and high product quality. European consumers understand the benefits of dry shampoo and prefer convenient, efficient, and health-conscious personal care solutions. The fast-paced urban lifestyle in many European cities also increases the demand for quick and effective hair care products.
 

North America: In terms of country, the US is dominating the North America market with revenue of around USD 0.26 Billion in the year 2023 and expected to reach around USD 0.41 Billion by 2032. The U.S. has a well-developed beauty and personal care market, with significant investments in innovation and marketing. This has led to the introduction and widespread use of advanced dry shampoo formulations that meet diverse consumer needs. Additionally, the fast-paced lifestyle in many U.S. cities drives the demand for convenient and time-saving products like dry shampoo, which allows people to freshen up their hair quickly without a full wash.
 

Asia Pacific: China is leading the Asia Pacific dry shampoo market is growing at the fastest growth rate of around 8.3% with a market share of around 31.64% in the market during 2023. The country’s rapid urbanization and evolving lifestyle significantly contribute to the demand for convenient and time-saving personal care products. In bustling Chinese cities, where busy schedules and a fast-paced lifestyle are common, dry shampoo offers a practical solution for maintaining fresh and well-groomed hair without the need for frequent washing.
 

Europe: UK is leading the Europe dry shampoo market growing at the fastest growth rate of around 6.4% with a market share of around 30.31% in the market during 2023. The UK's beauty and personal care sector is renowned for its innovation, particularly in product development and marketing. Consequently, the market has swiftly embraced and widely distributed advanced dry shampoo formulations, tailored to meet a variety of consumer preferences.
 

The bustling urban life prevalent in key UK cities plays a pivotal role in driving the need for time-saving grooming options. Dry shampoo emerges as a go-to solution, offering a swift hair refresh that resonates with the nation's overarching focus on practicality and time-efficiency in personal care.
 

Dry Shampoo Market Share

The dry shampoo industry exhibits fragmentation, driven by a spectrum of consumer preferences, diverse product variants, and the proliferation of niche and regional players. This diversification is propelled by the broad array of formulations and benefits across products, coupled with the relatively low barriers to entry for new entrants. Leading players, including L'Oréal, Unilever, P&G, Coty Inc., and Shiseido, command notable market shares, typically ranging between 15-20%. Their dominance is underpinned by established brand equity, expansive distribution channels, substantial marketing outlays, a wide product range, and a penchant for innovation. By consistently delivering trusted, widely available products and prioritizing ongoing enhancements, these industry giants secure a substantial market share.
 

Dry Shampoo Market Companies

Major players operating in the dry shampoo industry include:

• Church & Dwight Co., Inc.
• Kao Corporation
• The Estee Lauder Companies Inc.
• Loreal Group
• Procter & Gamble Company
•  Unilever
• Henkel AG & Co. KGaA
•  BBLUNT
• MacAndrews & Forbes (Revlon)
• Philosophy, Inc.
• Coty Inc.
• Shiseido Company Limited
• Pierre Fabre Group
• LVMH Group
• Church & Dwight Co Inc.,
   

Dry Shampoo Industry News

• In 2024, BATISTE™, the foremost name in dry shampoo, collaborated with gymnast Suni Lee to introduce two innovative products: Sweat-Activated and Touch-Activated Dry Shampoos. This partnership merges BATISTE's cutting-edge haircare approach with Suni Lee's dynamic lifestyle, especially as she gears up for the 2024 US Team competition.
   
• In November 2022, Rodan+Fields, a prominent player in the personal care sector, expanded its portfolio by introducing a hair care collection. This collection features a citrus-scented dry shampoo, leveraging rice starch to combat excess oil and chamomile extract for scalp soothing.
   
• In April 2022, Kao Corporation, a key player in the Japanese personal care industry, responded to the surging demand for on-the-go dry shampoos by launching a duo under its Merit hair care brand. Notably, one of these offerings included a novel shampoo sheet concept, originally crafted for spa use.
   
• In December 2021, Klorane, a notable player in the personal care space, unveiled its latest offering: the Klorane Organic Cupuaçu range, tailored for dry and damaged hair. The star of this range, the Klorane Shampoo with Organic Cupuaçu, is a plant-powered, velvety shampoo designed to not only repair but also deeply nourish very dry and damaged hair, ensuring a healthy sheen from roots to tips.
   

The dry shampoo market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Million units) from 2021 to 2032, for the following segments:

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Market, by product type

• Natural
• Paraben free
• Gluten free
• Others (vegan etc.)

Market, by product foam

• Aerosol spray
• Foam
• Powder
• Liquid

Market, by scent

• Citrus
• Out of scope
• Pear blossom
• Red berries & italian mandarin
• Divine dark
• Others (coffee, marine etc.)

Market, by function

• Anti-dandruff
• Hair loss protection
• Color protection
• Daily care
• Multifunction
• Others (itchy scalp, dryness, etc)

Market, by consumer group

• Male
• Female
• Unisex

Market, by distribution channel

• Online 
  • Company websites
  • E-commerce 
• Offline
  • Mega Retail Store
  • Specialty stores
  • Others (Individual Stores, Pharma, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa