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Dry Shampoo Market Share
The dry shampoo industry exhibits fragmentation, driven by a spectrum of consumer preferences, diverse product variants, and the proliferation of niche and regional players. This diversification is propelled by the broad array of formulations and benefits across products, coupled with the relatively low barriers to entry for new entrants. Leading players, including L'Oréal, Unilever, P&G, Coty Inc., and Shiseido, command notable market shares, typically ranging between 15-20%. Their dominance is underpinned by established brand equity, expansive distribution channels, substantial marketing outlays, a wide product range, and a penchant for innovation. By consistently delivering trusted, widely available products and prioritizing ongoing enhancements, these industry giants secure a substantial market share.
Dry Shampoo Market Companies
Major players operating in the dry shampoo industry include:
- Church & Dwight Co., Inc.
- Kao Corporation
- The Estee Lauder Companies Inc.
- Loreal Group
- Procter & Gamble Company
- Unilever
- Henkel AG & Co. KGaA
- BBLUNT
- MacAndrews & Forbes (Revlon)
- Philosophy, Inc.
- Coty Inc.
- Shiseido Company Limited
- Pierre Fabre Group
- LVMH Group
- Church & Dwight Co Inc.,
Why is the demand for natural dry shampoo products rising?
The natural product segment in the market generated USD 0.89 billion in 2023, and is expected to reach USD 1.52 billion by 2032, driven by health, environmental, and consumer preferences.
How much is the dry shampoo industry worth?
The dry shampoo market was valued at USD 2.51 billion in 2023 and is expected to reach USD 4.09 billion by the end of 2032, driven by changing fashion trends and lifestyles.
Why is the dry shampoo industry growing in the U.S.?
U.S. dry shampoo market size was USD 0.26 billion in 2023 and is expected to reach USD 0.41 billion by 2032, owing to the well-developed beauty and personal care market.
Who are the major dry shampoo industry players?
Procter & Gamble Company, Unilever, Henkel AG & Co. KGaA, BBLUNT, MacAndrews & Forbes (Revlon), Philosophy, Inc, Coty Inc, and Shiseido Company Limited among others.