Dry Shampoo Market

Dry Shampoo Market Size

The global dry shampoo market size was estimated at USD 2.6 billion in 2024. The market is expected to grow from USD 2.7 Billion in 2025 to USD 4.6 Billion in 2034 at a CAGR of 5.8%. The rise in the number of female professionals across the world is driving the growth of the market.

The International Labour Organization (ILO) reports that female labor force participation globally was 47.4% in 2023. More women are in the workforce, many now have no time to wash hair the way it was done for decades, therefore demand for dry shampoo and other quick solutions has boomed.

In workplaces, if a person must maintain a formal look, women prefer products that give instant freshness, volume, and oil control without water. As working from home and hybrid working models have become more popular, this convenience has also driven demand for beauty products, fueling its dry shampoo business.

Likewise, the beauty and personal care segment is on the rise, with creative items like organic, perfumed, and tinted dry shampoos growing in prevalence. The products are appealing to women who are health-conscious and in need of portable options. This trend is especially noticeable in urban areas, where busy lifestyles and pollution make dry shampoo choice one of the most practical.

Dry Shampoo Market Trends

The market is growing due to the increasing demand for quick and easy beauty solutions. You know people, especially working professionals, travelers, and fitness enthusiasts, are looking for personal care products that save them time and work with their busy schedules. Dry shampoo is a speedy, waterless solution to clean hair, absorb oil, and inject volume without the standard wash.

Travel-friendly packaging, such as small dry shampoos and non-aerosol powders, has made these products easy to carry in handbags, gym bags, and luggage. The explosion in hybrid work, from social events to active lifestyles, has led to greater demand for quick refresh products driving dry shampoo use upwards.

Dry shampoos are often touted as must-have beauty products on social media by influencers from millennial and Gen Z segments who love to have a quick and effective product with a simple haircare routine, he said. The average American spends less than 30 minutes a day on personal care, according to a U.S. Bureau of Labor Statistics report, so products that save time, such as dry shampoo, are in high demand. The trend for dry shampoo will continue to grow as more people seek simple grooming solutions.

Dry Shampoo Market Analysis

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Based on product, the market is segmented as natural, paraben-free, gluten-free, and others. In 2024, the Natural segment generated a revenue of USD 0.94 billion and is expected to grow at a CAGR of around 6.3% during the forecast period.

• Growing demand for natural dry- shampoos is attributable to increasing demand for clean, sustainable, and chemical-free beauty products among consumers. There’s increased awareness of the damaging effects of synthetic ingredients such as parabens, sulfates, and aerosol propellants. Consequently, people are moving to plant-based and organic foods. Natural dry shampoos — made of non-irritating, creating, or clumping ingredients like rice starch, clay, activated charcoal, and essential oils that absorb oils and nourish the scalp — do the same thing without buildup.
  
• The clean beauty trend and eco-conscious consumer behavior are also propelling demand for biodegradable, non-toxic, and cruelty-free products. Muting flashy brands and non-refillable plastic, many companies are adopting eco-friendly packaging and steering clear of aerosols to stay in tune with zero-waste and green beauty trends. In 2021, packaging waste reached 82.2 million tons, according to the Environmental Protection Agency (EPA), showing that sustainable solutions are needed.
  
• The popularity of natural dry shampoos is also being fueled by social media, wellness influencers, and dermatologists promoting scalp health. As consumers are increasingly safe, transparent, and sustainability-driven, natural dry shampoos are trending among health-conscious and eco-conscious consumers.
  

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Based on consumer groups, the dry shampoo market is segmented as male, female, and unisex. In 2024, the female segment accounted for over 55.5% and is expected to grow at the rate of 6.1% till 2034.

• Women are the primary consumers of dry shampoo because they typically take more time when it comes to hair care and are more beauty-conscious and busy than men. In 2023, women composed 56.8% of the labor force participation rate, according to the U.S. Bureau of Labor Statistics, reflecting increased numbers of working women. With the increase in the number of female students and homemakers becoming fitness freaks, the demand for instant haircare solutions has also increased drastically. Women with a crammed schedule find dry shampoo, which soaks up excess oil and gives volume without a drop of water, the perfect solution.
  
• Also, women prefer high quality and natural beauty products which make organic, scented, and customized dry shampoos in high demand. Social media trends, celebrity endorsements, and hairstyling tutorials have also inspired younger women, especially millennials and Gen Z, to use these products.
  
• Furthermore, the rise in travel, outdoor life, and hybrid office-working models has made portable hair solutions a priority. It is — despite the market being largest among women, who make up 7 in 10 users — that women prefer convenience, scalp health, and eco-friendly products.
  

Based on the distribution channel, the market is segmented as online and offline. The online segment is expected to hold a major share of 60.6% in 2024.

• Increasing use of e-commerce platforms, direct-to-consumer (DTC) brands, and digital beauty stores are driving the growth of the dry shampoo market through online distribution channels. Easy access, great variety, and convenience turn consumers to shop online. It also enables them to compare brands, prices, and reviews before making a purchase.
  
• Online sales have also been boosted by social media marketing influencer promotions and online beauty tutorials. Later subscribing services online discounts and personalized product suggestions are the common tools used by many brands to attract buyers. Shortly after the pandemic began, COVID-19 boosted the rise in same-day delivery and quick commerce.
  
• Consumers are also moving in the direction of organic and premium dry shampoos. These products are typically easier to find on brand websites, beauty-focused platforms, and marketplaces like Amazon, Sephora, and Ulta than they are in mainstream stores. U.S. Census Bureau reports that e-commerce sales represent 15.4% of total retail sales in 2023, exposing that the online shopping trend is on the rise. As the beauty industry continues its digital transformation, online channels are still the first port of call for dry shampoo buyers.
  

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• In 2024, Europe dominated the dry shampoo market, accounting for around 36.4% of the global market share and generated around USD 0.96 billion in revenue in the same year. High consumer awareness of dry shampoo and a thriving beauty industry has further boosted Europe as the leading market for dry shampoo globally, with the expansion of eco-conscious haircare also a notable driving factor.
  
• An already commonplace in dry countries like the UK, Germany, and France, also for busy professionals on the go and travelers, no water beauty is still little known in the rest of the world. Brands have felt the pressure to develop aerosol-free products to meet the demand for vegan, sulfate-free, and natural offerings. Rigorous EU regulations on cosmetic ingredients lead to high product safety and quality, boosting consumer trust. In 2023 online retail sales in Europe grew by 13%, as reported by Eurostat, further fueling the market, as consumers shop online for easy-to-apply haircare products.
  
• The expansion of the dry shampoo sector in North America is attributable to the rising trend of waterless beauty items and the impact of social media. In the U.S. and Canada, consumers are leaning toward quick haircare solutions to maintain fresh hair in between wash days. Dry shampoos have been propelled by social media platforms like TikTok and Instagram, particularly via influencers and celebrities. According to the U.S. Census Bureau, e-commerce sales in the U.S. totaled $1.03 trillion in 2023, so dry shampoos are increasingly available on websites such as Amazon, Sephora, and Ulta. The increasing demand for organic, plant-based, and non-aerosol products, however, reflects a healthy trend among consumers with busy lifestyles who need products to keep pace and to make healthier choices.
  
• The dry shampoo market in the Asia-Pacific (APAC) region is facilitated by rapid urbanization and increasing income wherein makes dry shampoo increasingly easier to access. K-Beauty & J-Beauty trends adapt nations such as China, Japan, South Korea, and India towards waterless haircare solutions. As more women in the region are professionally inclined and working in the corporate arena, the need for quick and easy products in haircare has increased. The hot, humid climate in Southeast Asia and India, too, has fueled the demand for oil-absorbing and volumizing dry shampoos. The World Bank also reported that internet penetration in APAC grew to 63% in 2023 (Source: World Bank), allowing global brands in the beauty market to grow through e-commerce while expanding regions like Shopee, Lazada, and Tmall. This digital growth has allowed dry shampoos to become more available to consumers. This has contributed to market expansion.
  

Dry Shampoo Market Share

• The market is fragmented with a range of buyer preferences, product types, and the presence of niche and regional players. This diversification is driven by the wide range of formulations and benefits across products, as well as the relatively low entry barriers to new entrants. Key players such as L'Oréal, Unilever, P&G, Coty Inc.,  and Shiseido account for a significant share of the market generally between 15-20%. Their dominance is underpinned by established brand equity, expansive distribution channels, substantial marketing outlays, a wide product range, and a penchant for innovation. These big industry players lock in a significant market share by consistently providing trusted and widely available products and making sure they have continuous improvement at the forefront of their priorities.
  

Dry Shampoo Market Companies

Major players operating in the dry shampoo industry are:

Major players operating in the dry shampoo industry are:

•  BBLUNT
• Church and Dwight
• Coty
• Estee Lauder
• Henkel
• Kao
• Klorane
• Loreal
• LVMH
• MacAndrews and Forbes (Revlon)
• Pierre Fabre
• Philosophy
• Procter and Gamble
• Shiseido
• Unilever
  

BBLUNT makes aerosol spray dry shampoos that cater to Indian hair and Batiste from Church & Dwight dominates with tinted, scented, and oil-absorbing variants. Coty sells salon-inspired dry shampoos under Wella Professionals, and Estée Lauder’s brands like Aveda and Bumble and Bumble take a premium price, plant-based, and volumizing approach. Henkel has Schwarzkopf and Got2b, which have a range of oil-control and volumizing sprays, while Kao’s John Frieda and Essential brands have foam-based and aerosol-free versions.

For natural and plant-based solutions, popular options include Klorane’s oat milk and nettle extract dry shampoos and Pierre Fabre’s René Furterer brand that emphasizes scalp health. L’Oréal’s Kérastase and Redken brands serve professional salon-quality needs, while LVMH’s luxury brands range from Sephora Collection to Acqua di Parma — focus on high-end customers. MacAndrews and Forbes’ Revlon has cost-effective aerosol picks, while Philosophy does fragrances-infused dry shampoos, which leave hair feeling clean, and weightless. Procter & Gamble’s Pantene and Herbal Essences emphasize hydration and freshness, while Shiseido offers foam and powder-based formulas that track J-Beauty scalp care trends. Unilever’s Dove and TRESemmé dry shampoos are still best sellers, with volumizing, tinted, and lightweight options for all-day use.

Dry Shampoo Industry News

• In 2024, BATISTE™, partnered with gymnast Suni Lee to create two new Sweat-Activated and Touch-Activated Dry Shampoo. This collaboration combines BATISTE's innovative haircare strategy with Suni Lee's vibrant lifestyle, as she prepares to compete for the US Team.
  
• Rodan+Fields launched a hair care collection of products in November 2022. This collection includes a citrus-scented dry shampoo that utilizes rice starch to absorb excess oil and chamomile extract to soothe the scalp.
  
• In April 2022, Kao Corporation, created a pair of products for this need under its Merit hair care imprint. Interestingly, one such offer was a new concept of shampoo sheets designed for use in a spa.
  
• US giant, Klorane, a mainstay in the personal care realm, announced in Dec 2021 the launch of the Klorane Organic Cupuaçu range for dry and damaged hair. The highlight of this collection is the Klorane Shampoo with Organic Cupuaçu, a plant-powered, water-soluble, velvety shampoo that doesn’t simply repair but also deeply hydrates very dry and damaged hair, leaving it shiny and healthy from roots to tips.
  

The dry shampoo market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and Volume in Thousand Units from 2021 to 2034, for the following segments:

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Market, By Product Type

• Natural
• Paraben free
• Gluten free
• Others (vegan etc)

Market, By Product Foam

• Aerosol spray
• Foam
• Powder
• Liquid

Market, By Scent

• Citrus
• Pear blossom
• Red Berries & Italian mandarin
• Divine dark
• Others (coffee, Marine, etc)

Market, By Function

• Anti-Dandruff
• Hair loss protection
• Colour protection
• Daily care
• Multifunction
• Others (Itchy Scalp, Dryness, etc)

Market, By Consumer Group

• Male
• Female
• Unisex

Market, By Distribution Channel

• Online
  • Company Website
  • E-commerce
• Offline
  • Supermarket/hypermarket
  • Specialty stores
  • Large stores
  • Others (Retail shops etc)

The above information is provided for the following regions:

• North America
  • U.S.
  • Canada 
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
• South Korea
  • Latin America
  • Brazil
  • Mexico
• Argentina
  • MEA
  • UAE
  • South Africa
• Saudi Arabia