Dried Honey Market - By Product Type, End User, Distribution Channel Analysis, Share, Growth Forecast, 2024 - 2032

Dried Honey Market Size

The global dried honey market was valued at USD 851.3 Million in 2023 and is estimated to grow at a CAGR of over 8.5% from 2024 to 2032. The global market has undergone significant evolution, primarily fueled by the surging demand for natural sweeteners, heightened awareness of honey's health benefits, and the expanding food and beverage industry.
 

Presently, dried honey is carving a niche for itself across diverse sectors, including food, nutraceuticals, cosmetics, and pharmaceuticals. A pivotal force driving this momentum is the industry's pivot towards healthier, natural, and organic ingredients. As consumers grow wary of the negative impacts of artificial sweeteners, dried honey has surfaced as a preferred, healthier alternative.
 

According to the United States Department of Agriculture (USDA), the demand for natural sweeteners, including honey, has increased by 15% annually over the past five years. Additionally, the European Food Safety Authority (EFSA) reports that the consumption of organic honey products has grown by 20% annually in Europe.
 

Dried Honey Market Trends

The market is also witnessing a shift towards sustainable packaging. With consumers voicing a preference for eco-friendly packaging, companies in the dried honey sector are pivoting towards sustainable practices. This movement is particularly pronounced in North America and Europe, regions known for their heightened consumer expectations regarding environmental consciousness. The Environmental Protection Agency (EPA) notes that 60% of consumers in the US prefer products with sustainable packaging.
 

Technological advancements in honey processing have ushered in more efficient drying methods, reshaping the market over the last decade. Techniques like spray drying, vacuum drying, and freeze-drying not only enhance product quality but also safeguard honey's nutritional properties and flavor, all while extending its shelf life. Concurrently, there's been a notable uptick in the demand for organic dried honey, aligning with the broader organic food market trend. The Organic Trade Association (OTA) indicates that organic food sales, including organic honey, have grown by 10% annually in the US.
 

Another notable trend is the innovative incorporation of dried honey in product formulations. Its adaptability, whether in powdered, granulated, or crystalline form, allows for diverse applications. For example, powdered honey is increasingly favored in baking, beverages, and snacks, while honey crystals find their way as toppings on cereals and desserts. Additionally, dried honey boasts a longer shelf life than its liquid counterpart, offering manufacturers enhanced stability and ease of handling, further driving its adoption.
 

Dried Honey Market Analysis

Powdered honey segment USD 473.3 Million in 2023, and it is anticipated to expand to an 9.1% of CAGR during 2024-2032. Powdered honey, a popular variant of dried honey, is favored for its versatility and ease of handling. The food and beverage industry frequently employs it as a natural sweetener and flavor enhancer. A notable trend propelling the growth of powdered honey is its increasing demand in health-centric products, such as dietary supplements, protein bars, and low-calorie snacks. Powdered honey's extended shelf life and transport convenience, especially when juxtaposed with liquid honey, have made it a preferred choice for food manufacturers emphasizing cost-effectiveness and easy storage.
 

The dried honey market from food industry segment was valued at USD 563.3 Million in 2023 and gained an 8.9% CAGR from 2024 to 2032. The food industry stands as the predominant end user of dried honey products. A key trend propelling growth in this sector is the rising demand for natural sweeteners across a diverse range of food items, including baked goods, snacks, sauces, and beverages. Furthermore, the surge in clean-label and health-conscious product trends has led to a heightened adoption of dried honey, positioning it as a preferred alternative to artificial sweeteners and high-fructose corn syrup.
 

Supermarkets/hypermarkets segment was valued at USD 330.6 Million in 2023 and gained an 8.9% CAGR from 2024 to 2032. Supermarkets and hypermarkets serve as key distribution channels for dried honey, especially catering to in-store shoppers. Rising demand for dried honey has prompted these retailers to allocate more shelf space to natural sweeteners and healthy foods. In response to surging consumer interest, supermarkets are broadening their range of dried honey products, now featuring organic and premium selections.
 

The US dried honey market is expected to hold USD 252.7 million in 2023 and expected to grow at a 9.5% CAGR. The U.S. stands out as the frontrunner in this region, propelled by a consumer base increasingly prioritizing health and the surging trend of organic and natural products. Dried honey finds its applications not just in snacks, baked goods, and beverages, but also prominently in the nutraceutical and cosmetics sectors.
 

Consumer demand for natural and versatile sweeteners is fueling steady growth in the North American dried honey market. Dried honey, produced by dehydrating liquid honey into a powder, not only preserves the natural flavor and nutritional benefits of its liquid counterpart but also boasts an extended shelf life and versatility in food applications. In North America, the growing preference for clean-label ingredients and healthier substitutes for refined sugar has heightened the appeal of dried honey, reinforcing its image as a natural and healthier sweetening choice.
 

Dried Honey Market Share

The global market boasts a diverse competitive landscape, with numerous key players spanning various regions. Characterized by fragmentation, the market sees both large multinational corporations and smaller regional entities vying for dominance. Central to the competition are strategies centered on product innovation, pricing, and sustainability.
 

Product innovation stands out as a pivotal strategy. Companies are differentiating themselves by introducing unique offerings, including organic dried honey, flavored honey powders, and honey crystals tailored for specific uses. Furthermore, many are channeling investments into research and development, aiming to elevate the quality and functionality of their dried honey products. Notably, breakthroughs in spray drying and freeze-drying techniques have empowered companies to preserve honey's nutritional benefits while catering to distinct consumer demands.
 

Dried Honey Market Companies

Major players operating in the dried honey industry are:

• Avni Foods
• HariKasa Ayur
• Infizar Foods And Agro Industries
• JAIN FOODS
• Mevive International
• Ohly
• Prasad Organic
• Vedant Agro Foods
• Venkatesh Natural Extract
• Wuhu Deli Foods
   

Dried Honey Industry News

• In June 2023, Vedant Agro Foods were actively expanding their portfolios in the market. Pune, India-based Vedant Agro Foods maintained its strategic emphasis on diversifying its natural ingredient offerings, prominently featuring dried honey powder. The company also set its sights on broader sectors, including food, cosmetics, and nutraceuticals.
   
• In March 2023, HariKasa Ayur introduced spray-dried honey powder to its product lineup, underscoring the company's dedication to sustainable and natural wellness solutions. This move not only highlights HariKasa Ayur's emphasis on Ayurvedic ingredients but also strategically aligns the company with the rising demand for clean-label and functional food products in the market.
   

This dried honey market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Tons) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Powdered honey
• Granulated honey
• Honey crystals

Market, By End User

• Food industry
• Nutraceuticals
• Cosmetics and personal care
• Others

Market, By Distribution Channel

• Online retail
• Supermarkets/hypermarkets
• Health food stores
• Convenience stores
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa