Dried Herbs Market Size – By Type, Form, Application, Distribution Channel Industry Analysis, Share, Growth Forecast, 2025-2034

Dried Herbs Market Size

The global dried herbs market has reached USD 3.9 billion in 2024. The market is expected to grow from USD 4.1 billion in 2025 to USD 6.5 billion in 2034, at a CAGR of 5.2%. The market is fuelled by the growing demand of consumers for natural and organic goods and an ever-increasing health consciousness among diverse groups of people.
 

Dried herbs are increasing in demand due to high acceptance of plant-based diets, growing demand of clean-label products, and gradual shift towards herbal supplements and medication. Dried herbs are easily storable, have a long shelf life and are effortless to use. The increase in the following of gourmet cooking at home has fuelled people’s demand for high quality flavourful dried herbs. The market is influenced by the growing online trade that enables easier movement of a variety of dried spices and herbs.
 

The demand from the food and beverage sectors has led to strong sales of dried herbs across North America and Europe which, even alongside the emergence of new markets in the Asia Pacific due to urbanization in countries such as India and China, is expected to grow in the future.
 

While the competition with artificial flavour enhancers, the impact of climate change on herb growing, and the volatility with raw materials and pricing remain major challenges for the market, the continual shift towards natural and organic products makes it easier for the market to expand in the long term.
 

Dried Herbs Market Trends

• Rising demand for organic and natural products: There is a growing demand for natural and organic products, including dried herbs, as people pay more attention to their health.
   

USDA has reported the organic food market growing continuously on a yearly basis, driven by the consumers’ demand for organic certifications and their interest towards organic dried herbs.
 

According to the 2021 Internal Revenue Agent Report on Percentage Deductions in the US, there was a 7.4% increase in the number of organic farms in the US from 2016-2019. This shows the movement towards organic farming.
 

Consumers on the whole are shunning the use of artificial flavors and preservatives in food and the products have been considered to be healthier and environmentally safe. It is observed in other product categories besides food including skin care and health care items.
 

• E-commerce growth and online retail channel: The development of e-commerce sites has changed the way the consumers purchase dried herbs. Online retail shopping is customer friendly as it offers convenience, variety of products, and competitive prices which increase customers preference toward purchasing online.
   

The U.S. Department of Commerce noted that retail sales of food and beverages online was over USD 85.8 billion in 2022, and this number is likely to increase at a rapid rate. Increased purchases of groceries online, especially for specialized organic products such as herbs, is a notable pattern, especially from consumers who prefer the practicality of digital shopping.
 

In 2022, 55% of consumers in the United States purchased groceries online at least once a month, and more of them are buying specialty herbs. This increase in demand has been aided by the availability of these products on Amazon and specialized subscription services for herbs.
 

Some innovative subscription models for spices and herbs that allow consumers to receive their preferred herbs on a regular basis are becoming popular. This is more pronounced in North America and Europe where shoppers are showing greater willingness to purchase organic, premium and specialty herbs offered online.
 

• Integration of dried herbs in wellness and functional foods: The increasing demand for wellness food and further functional foods is one of the reasons as dried herbs are being added to more and more food types.
   

Today, consumers are looking for the food that is not only delicious but also good for them bringing in herbs like ginger and turmeric can help with a person’s digestion or even boost their immune system.
 

The FDA's DSID is responsible for checking how the use of ginger, turmeric, and mint has been incorporated into food and drink supplements. In dried form, these herbs are finding their way into much more than excuse me tea. The great thing about this is it reflects the step towards a more plant focused way of life.
 

Dried Herbs Market Analysis

On the basis of type, the market is segmented into basil, oregano, rosemary, thyme, parsley, mint, bay leaves, chives, coriander/cilantro, dill, and others. The global market evaluated at USD 3.9 billion in 2024. The basil herbs commanding a significant share at a valuation of USD 910 million in 2024.
 

• Basil is the most famous herb in the world, being widely used in Mediterranean, Asian, and Italian foods. Along with Italian food, the bous is basilica majoris, trade name sweet basil, has become well known as an organic product and its retail and e-commerce are growing due to the popularity of Italian food that has resulted in a robust market growth of dried basil.
   
• The consumers are more interested in efficiently using the lasting ingredients for cooking. Due to the contemporary trend towards organic and plant base foods, the demand for its marketing is increasing due to the versatile use of basil in teas, soups, salad, and wellness products, which, coupled with the growing consumer interest, has expand the market of dried basil now for retail and e-commerce.
   

Dried herbs market from oregano segment was valued at USD 750 million in 2024 and is expected to hold USD 1.3 billion in 2034.
 

• Oregano is one of the key herbs in the culinary, and functional food markets, and has become well known as an organic product. With the rise in the use of organic farming practices, oregano has been greatly supplied as it is essential herb with strong aromatic flavour especially in pizza sauces, and pasta dishes.
   
• Due to immune boosting additives like antibacterial, and antioxidant components it possesses, oregano is increasingly sought after and in high demand.
   
• This surge in demand, along with the health-conscious eating culture, has helped dried oregano gain attention as of recent years
  
   

On the basis of form, the dried herbs market is segmented into whole, powdered, crushed, flakes and minced. Whole segment generated a value of USD 1.3 billion in 2024 and is expected to grow at a 6% of CAGR during the forecast period.
 

• Whole herbs are often seen as premium owing to the superior taste and scent intact. In fine dining, chefs and restaurant owners prefer using whole dried herbs because these provide the best quality and authenticity.
   
• Due to ease of use, consistency and versatility, powdered herbs have been on the rise especially in the functional food and beverage industry. These include wellness teas, smoothies, and dietary supplements which are using greater amounts of turmeric, ginger and peppermint within the health-centred product category.
   
• Crushed herbs are popular among home cooks as they offer a balance between flavour and ease of use compared to powdered forms of herbs. They capture the essence of flavour preserved in whole herbs but facilitate easier cooking.
   
• Demand for fresh herbs grew with the increase in popularity of Mediterranean diets which simultaneously increased the market for flaked culinary herbs.
   

On the basis of application, the dried herbs market is segmented into food and beverages, personal care and cosmetics, pharmaceuticals, aromatherapy and essential oils, animal feed and others. Food and beverages segment valued at USD 2 billion in 2024 and is expected to grow at a 5.7% of CAGR during the forecast period.
 

• The global demand for dried herbs in food products is maintained on the account of soaring usage of herbs like basil, oregano, and thyme along with increasing consumer preference towards natural products with clean labels along with a shift to plant based diets.
   
• Lavender, chamomile, and rosemary are well-known for skincare products, shampoos, lotions, and bath products. Dried herbs are increasingly used in the personal care and cosmetics industry for their natural calming, soothing and other therapeutic properties.
   
• Dried herbs are gaining attention in the pharmaceutical industry due to the increase in selfcare, holistic wellness, and traditional medicine alongside the growing need for herbal remedies in place of synthetic ones.
   
• The use of Aromatherapy for relaxation and stress relief alongside growing attention to mental wellness is boosting the use of dried herbs. The shift to natural wellness options has most attention in North America and Europe.
   

On the basis of distribution channel, the market is segmented into supermarket and hypermarkets, convenience stores, speciality stores, online retail, direct sales and others. Supermarket and hypermarket segment commanding a market worth of USD 1.6 billion in 2024 and is expected to grow at a 6% of CAGR during the forecast period.

• The dried herbs market is chiefly driven by supermarkets and hypermarket chains by offering a broad range of possibilities, both organic and non-organic, along with competitive pricing. Such multi-unit operations utilize their integrated supply chains to offer a wide selection of dried herbs to a wide range of customers.
   
• The evolving lifestyle with food available on the go and the emerging demand for small-sized packets has led to the growth of dried herbs in convenience shops, with herb mixes, ready-to-use herbs, and organic herbs gaining mainstream popularity.
   
• Specialty stores, particularly focused on organic, health and dietary, and gourmet foods, are also increasing the variety of dried herbs offered in these stores. These stores cater for a particular group of consumers who look for particular high-quality organic herbs.
   
• Growth of direct sales is being driven by consumers showing more interest in organic, sustainable, and locally produced items. These channels also provide for greater personalization which is becoming important for consumers focused on environmental issues.
  
   

The dried herbs market is dominated by U.S, which accounted for a revenue of USD 787.6 million of total revenue in 2024.
 

• The market for dried herbs in the United States is one of the largest in the world as consumers are increasingly preferring organic, natural, and clean label food products. There is a rising demand of dried herbs like, basil, oregano, thyme, and rosemary in the food and beverage industry as well as in personal care and pharmaceutical industries. Plant based diet trends and health-conscious consumers are enabling market growth. Organic certification and sustainable sourcing are also expected to increase the demand in the market, while online retail and supermarkets are some of the major distribution channels in the U.S.
   
• In Canada, the market for dried herbs is on the rise owing to the increased emphasis on natural health care products and high-quality organic farming. The search for culinary as well as wellness herbs such as herbal supplements and functional foods is growing among Canadians. They can also find dried herbs thanks to local farmers markets and e-commerce. Sage, basil, and oregano are popular herbs and are used in staple Canadian cuisine as well as modern Canadian cuisine. The shift towards buying from local and sustainable sources is ensuring high demand, with online retail and supermarkets being the primary distribution channels.
   

Dried Herbs Market Share

Top 5 companies include British Pepper and Spice, Elite Spice, Mccormick & Company, Paulig, and The Fuchs Group.
 

British Pepper and Spice manufacture and sell high-grade spices and dried herbs for both retail and industrial purposes. British Pepper & Spice has an innovative approach towards flavoring and offer a wide range of herb products, including herbal products that are organic and sustainably harvested. Pepper and Spice company have integrated traditional and modern flavour offerings to appeal a broader market which caters to both consumption and industrial production.
 

Elite Spice provides food manufacturers, food retailers, and foodservice industries with a diverse portfolio spice, oregano, rosemary, thyme and so many more. The company specializes in efficiently distributing bulk spices across the nation and has built a reputation for assuring quality along with customized flavoring solutions to help specific clients in the beverage and food industry.
 

Dried Herbs Market Companies

Some of the eminent market participants operating in the dried herbs industry include:

• Organic Herb
• British Pepper & Spice
• Elite Spice
• Euroma
• Husarich
• Kräuter Mix
• Mccormick & Company
• Paulig
• The Fuchs Group
• U.S. Spice mills
   

Fuchs offers dried herbs for the food industry with a focus on processed foods, foodservice, and retail markets. Fuchs has made it a responsibility to provide high-end quality herbs, including organic ones, and guarantee that their products comply with the increasing consumer needs of organic, clean-label products. Fuchs has made sustainability a central focus of its efforts and continues to expand its herbs portfolio to accommodate shifting market demands.
 

McCormick & Company is one of the largest United States firms that has a global competition in the trade of spices and dried herbs. The Company’s product line includes several dried herbs such as oregano, thyme, basil, and parsley which are supplied to retail markets as well as food service businesses. McCormick has created a reputable brand internationally due to its innovative flavour solutions and high product quality along with a worldwide extensive distribution network. The firm's focus on sustainable and traceable sourcing also strengthens its market position.
 

The Finnish company Paulig is a known name in the field of dried herbs seasoning because of their dominant share in organic and conventional herb of spices as well. Because of their carefulness towards sustainability and organic certifications, Paulig gained considerable recognition in retail and food service and proved to be a powerful contender in the market. The company also tries to gain from the growing market of plant-based and natural products coupled with changing consumer demands.
 

Dried Herbs Industry News:

• In 2024, the Finnish food firm Paulig Group purchased a spices business in the Middle East with the aim of consolidating its share of the dried herbs market in the region. This purchase is likely to improve noticeably Paulig’s presence in the Middle East and North Africa (MENA) region
   
• In 2023, McCormick and Company acquired FONA International which is a US-based flavour company. With this acquisition, McCormick will be able to capture the organic and natural flavours market for herbs and spices.
   
• In 2023, The Fuchs Group, one of the world’s leading companies in spices and herbs, declared new investment plans that are directed toward the expansion of North America operations with new plant construction in Mexico. This additional plant is anticipated to enhance the company’s output capacity of alleviating dried herbs and seasoning blends for the increasing customer base in North America.
   

The dried herbs market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in (USD Billion) & Volume in (Kilo Tons) from 2021 – 2034 for the following segments:

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Market, By Type

• Basil
• Oregano
• Rosemary
• Thyme
• Parsley
• Mint
• Bay leaves
• Chives
• Coriander/cilantro
• Dill
• Others

Market, By Form

• Whole
• Powdered
• Crushed
• Flakes
• Minced

Market, By Application

• Food and beverages
• Personal care and cosmetics
• Pharmaceuticals
• Aromatherapy and essential oils
• Animal feed
• Others

Market, By Distribution Channel

• Supermarket and hypermarket
• Convenience stores
• Specialty stores
• Online retail
• Direct sales
• Others

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Russia
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE