Dried herbs Market Size - By Type (Basil, Oregano, Rosemary, Thyme, Parsley, Mint, Bay Leaves, Chives, Coriander/Cilantro Dill, Others), By Form (Whole, Powdered, Crushed, Flakes, Minced), By Application, By Distribution Channel & Forecast, 2024-2032

Dried Herbs Market Size

Dried Herbs Market size was valued at USD 3.78 billion in 2023 and is projected to grow at 5.1% CAGR from 2024 to 2032. A prominent trend in the market is the growing consumer preference for natural and organic products. As consumers become more health-conscious, they gravitate towards products devoid of additives, preservatives, and artificial flavors. This shift has bolstered the demand for dried herbs, viewed as healthier and more natural alternatives to artificial seasonings and flavor enhancers.
 

Additionally, the rising allure of ethnic and international cuisines has spurred demand for dried herbs like oregano, basil, thyme, and rosemary. As consumers delve into diverse culinary experiences, they increasingly seek authentic ingredients that not only enhance flavor profiles but also infuse cultural authenticity into dishes. This trend is particularly pronounced in North America and Europe, where multiculturalism and global flavors have become integral to everyday meals.
 

Furthermore, the convenience and extended shelf life of dried herbs, in contrast to their fresh counterparts, make them a favored choice for both consumers and food manufacturers. This preference is especially evident in urban areas, where access to fresh herbs might be limited, and there's a demand for quick and easy meal preparation solutions.
 

For instance, the food and beverage sector play a significant role in the economy of Europe. The food and beverage sector in the European Union produced a value added of USD 248.76 billion and a turnover of USD 1207.97 billion in 2020.
 

As environmental awareness grows, consumers are increasingly seeking products that prioritize both health and eco-friendliness. This shift has amplified the appeal of organic dried herbs, cultivated without synthetic pesticides and fertilizers. In response, companies are broadening their organic product lines and securing certifications to attract eco-conscious consumers.
 

Dried Herbs Market Trends

The global dried herbs industry has undergone a significant transformation. Ten years ago, the market was largely centered around a handful of key herbs, such as parsley, oregano, and thyme, predominantly utilized for seasoning in traditional Western cuisine. However, consumer preferences have since diversified, now embracing a broader spectrum of herbs, including those integral to Asian, Middle Eastern, and Latin American cuisines.
 

Technological innovations in drying and packaging methods have also left their mark on the market. Techniques like freeze-drying and air-drying have not only enhanced the quality and flavor retention of dried herbs but have also broadened their appeal in gourmet cooking. Moreover, the ascent of e-commerce has transformed market dynamics, granting consumers enhanced access to a global array of dried herbs. Online platforms have empowered smaller producers and niche brands to connect with a worldwide audience, spurring competition and innovation within the market.
 

Dried Herbs Market Analysis

The basil segment held over USD 860 million in 2023, and it is anticipated to expand at an 6.2% of CAGR during 2024-2032. The dried herbs market showcases a rich diversity, with various herbs gaining traction across regions and applications. Basil, a cornerstone of Mediterranean and Italian cuisine, remains a favorite in both home cooking and foodservice, celebrated for its unique aroma and versatility. Oregano, essential for pizza and pasta sauces, enjoys consistent demand, solidifying its place in home kitchens and restaurants alike.
 

Rosemary and thyme, often associated with gourmet cooking and health benefits, are increasingly sought after for roasting and grilling. Parsley serves as a favored garnish and flavor enhancer, while mint shines in both savory dishes and refreshing beverages. Bay leaves play a crucial role in elevating slow-cooked dishes and stews. Chives and coriander/cilantro, staples in Asian and Middle Eastern cuisines, are witnessing steady market growth.
 

The dried herbs market from whole segment was valued at USD 1.28 billion in 2023 and garner a 5.9% CAGR from 2024 to 2032. The market dynamics of dried herbs are influenced by their available forms. Whole herbs, prized for their prolonged flavor retention, are favored by consumers who emphasize freshness and quality. These herbs shine in slow-cooking recipes, where their flavors can meld over time.
 

Powdered herbs, known for their versatility, find widespread use in spice blends, marinades, and ready-to-eat products, thanks to their seamless integration into various recipes. Crushed and flake forms strike a middle ground, offering robust flavor while being manageable, making them a favorite in foodservice and packaged products.
 

The food and beverages segment were valued at USD 1.93 billion in 2023 and garner a 5.6% CAGR from 2024 to 2032. The dried herbs market caters to diverse applications, with the food and beverage sector leading the charge. Dried herbs play a pivotal role in culinary staples like sauces, soups, snacks, and ready-to-eat meals. These segments are witnessing growth, driven by a consumer appetite for convenient yet flavorful food options.
 

In the personal care and cosmetics realm, herbs like rosemary, mint, and basil are gaining traction for their natural antiseptic and aromatic qualities, aligning with the rising demand for organic ingredients. The pharmaceutical industry harnesses dried herbs for their medicinal attributes, such as anti-inflammatory and antioxidant effects, resonating with the broader trend towards herbal remedies in healthcare.
 

Supermarkets and hypermarkets held USD 1.49 billion in 2023 and expected to expand at a 5.9% of CAGR during the forecast period. Supermarkets and hypermarkets dominate, offering a vast array of products and brands to meet varied consumer tastes. Their high foot traffic and one-stop shopping convenience bolster their significance. Convenience stores play a vital role, especially in urban locales where quick access to commonly used herbs is essential. Specialty stores cater to niche markets, emphasizing high-quality, organic, and gourmet herb selections for discerning consumers.
 

North America dried herbs market size dominated around USD 1 billion in 2023 and expected to grow at a 5.3% CAGR. In North America, the demand for convenience foods fuels the need for dried herbs in packaged and ready-to-eat meals. The rising popularity of Mediterranean and Mexican cuisines further amplifies the demand for herbs such as oregano, basil, and cilantro. Additionally, a notable shift towards organic and non-GMO products is shaping consumer preferences for dried herbs.
 

Dried Herbs Market Share

The dried herbs industry faces intense competition, driven by low entry barriers and a multitude of global producers. Companies vie for dominance based on product quality, pricing, brand reputation, and their distribution networks. Notably, the market is consolidating, with larger entities acquiring smaller firms to broaden their product ranges and extend their geographic presence.
 

In this landscape, innovation and product differentiation emerge as pivotal strategies. Firms are not only crafting unique herb blends but are also diversifying their offerings to encompass organic and sustainably sourced products. Furthermore, as consumers increasingly demand high-quality and safe products, companies are prioritizing quality assurance, investing in certifications, and enhancing their quality control processes.
 

Key strategies in the dried herbs market encompass diversifying product lines, venturing into new markets, and forging strategic partnerships. For instance, there's a noticeable uptick in companies offering organic and non-GMO dried herbs, catering to the health-conscious demographic. Another prevalent strategy is targeting emerging markets in Asia and Latin America, where there's a burgeoning demand for herbs and spices.
 

Dried herbs Market Companies

Top companies operating in the dried herbs industry include:

• Organic Herb Inc
• British Pepper & Spice
• McCormick & Company, Inc
• The Fuchs Group
• Euroma
• Paulig
• Kräuter Mix 
• Husarich GmbH
• Elite Spice
• U.S. Spice Mills
   

Dried herbs Industry News

• In February 2023, McCormick & Company, Inc. announced the expansion of its dried herbs product line to include a broader range of organic options. This strategic move addresses the increasing consumer demand for organic and sustainably sourced herbs. The new product line will feature popular herbs such as basil, oregano, thyme, and rosemary, sourced from certified organic farms worldwide. This expansion aligns with McCormick’s commitment to sustainable sourcing and caters to the growing trend of health-conscious consumers who prioritize organic ingredients. The company plans to distribute these new products across major retailers in North America and Europe by the third quarter of 2023.
   

The dried herbs market research report includes in-depth coverage of the industry, with estimates and forecasts in terms of revenue and volume (USD Million) (Tons) from 2021 to 2032, for the following segments:

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Market, By Type

• Basil
• Oregano
• Rosemary
• Thyme
• Parsley
• Mint
• Bay Leaves
• Chives
• Coriander/Cilantro
• Dill
• Others (Tarragon, sage, marjoram)   

Market, By Form

• Whole
• Powdered
• Crushed
• Flakes
• Minced           

Market, By Application

• Food and Beverage
• Personal Care and Cosmetics
• Pharmaceuticals
• Aromatherapy and Essential Oils
• Animal Feed
• Others

Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail
• Direct Sales
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA