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Dips and Spreads Market size was valued at USD 90.2 billion in 2022 and is estimated to grow at over 5.4% CAGR from 2023 to 2032. The shift towards healthier eating habits and the rise of health-conscious consumers have boosted the demand for dips and spreads made from natural and nutritious ingredients. Consumers seek options with lower fat, salt, and sugar content. Dips and spreads serve as easy-to-prepare accompaniments for various snacks, appetizers, and meals, providing consumers with time-saving and hassle-free options.
As consumers adopt busier and more on-the-go lifestyles, the demand for convenient and ready-to-eat food options like dips and spreads increases. These products offer quick and hassle-free snacking and meal solutions.
Report Attribute | Details |
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Base Year: | 2022 |
Dips and Spreads Market Size in 2022: | USD 90.2 Billion |
Forecast Period: | 2023 to 2032 |
Forecast Period 2023 to 2032 CAGR: | 5.4% |
2032 Value Projection: | USD 152.7 Billion |
Historical Data for: | 2018 to 2022 |
No. of Pages: | 150 |
Tables, Charts & Figures: | 191 |
Segments covered: | Product, Packaging, Distribution Channel, Region |
Growth Drivers: |
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Pitfalls & Challenges: |
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The dips and spreads market is highly competitive, with numerous brands and product offerings vying for consumer attention. Established brands and new entrants constantly compete for market share, making it challenging to differentiate products based on taste, quality, and price. Ensuring consistent product quality and food safety is critical in the market. The dips and spreads industry relies on a complex supply chain that involves sourcing raw materials, production, packaging, and distribution.
The COVID-19 pandemic led to changes in consumer behaviour, including increased demand for packaged and shelf-stable food products like dips and spreads. With more people staying at home due to lockdowns and restrictions, there was a surge in at-home consumption, leading to higher demand for convenient and ready-to-eat snacks. During times of uncertainty and stress, consumers often turn to comfort foods for solace. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is set to drive the market growth.
Consumers increasingly sought healthier options in dips and spreads, leading to a rise in demand for products made from natural and nutritious ingredients. Brands responded by offering dips and spreads with lower fat, salt, and sugar content and incorporating functional ingredients like plant-based proteins, superfoods, and probiotics. The plant-based and vegan movement continued to gain momentum, driving the demand for dips and spreads made from plant-derived ingredients. Plant-based options such as hummus, guacamole, and nut-based spreads gained popularity among consumers looking for sustainable and animal-free alternatives.
The dips and spreads market from hummus segment dominated around USD 23.8 billion revenue in 2022. Hummus is perceived as a healthier alternative to traditional spreads due to its high nutritional value, plant-based protein content, and low saturated fat. The popularity of Mediterranean cuisine has contributed to the increased demand for hummus, as it is a staple in Mediterranean diets.
The Jars segment accounted for 40% of the dips and spreads market share in 2022. Glass jars and high-quality packaging materials provide a premium look, appealing to consumers seeking artisanal and gourmet products.
Online retail segment is anticipated to expand at over 4.7% CAGR through 2032. Online retail and e-commerce platforms offer the convenience of home delivery, attracting consumers who prefer to shop from the comfort of their homes.
U.S. dips and spreads market size held more than USD 20.4 billion in 2022. Consumers in North America are increasingly focused on health and wellness. As a result, there is a rising demand for dips and spreads made from natural and nutritious ingredients, with reduced levels of salt, sugar, and unhealthy fats.
Some of the major companies operating in the dips and spreads industry are:
These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
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Market, By Product type
Market, By Packaging
Market, By Distribution Channel
The above information has been provided for the following regions and countries: