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Digital Education Market Share

Report ID: GMI6270
Published Date: Jul 2024
Report Format: PDF

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Digital Education Market Share

Coursera and BYJU’s hold a significant market share of over 3% in 2023. Coursera is focused on expanding its reach globally by partnering with international universities and organizations to offer localized content and language support. This helps the company to cater to the diverse educational needs of learners worldwide.

BYJU’s is aggressively pursuing growth through acquisitions, integrating other digital education companies to diversify its offerings and strengthen its market position. Additionally, the company is investing in hybrid learning models that combine online and offline education. This includes launching BYJU’S Tuition Centres, which offer personalized tutoring and a combination of digital and physical classroom experiences.

Digital Education Market Companies

Major players operating in the digital education industry are:

Blackboard Inc.
BYJU's
Chegg
Coursera
Duolingo
edX
Khan Academy
Pearson
Pluralsight LLC
Udemy

Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of digital education reached USD 22.2 billion in 2023 and is set to register over 26% CAGR between 2024 and 2032, led by the rise in demand for personalized learning and rising investments in educational technologies.

The self-paced segment in the digital education industry is expected to reach USD 100 billion by 2032, attributed to its flexibility and convenience and technological advancements.

North America market held 39% revenue share in 2023, due to the high internet usage and increasing demand for flexible learning, and personalized content.

Blackboard Inc., BYJUs, Chegg, Coursera, Duolingo, edX, Khan Academy, Pearson, Pluralsight LLC, and Udemy.