Dental Preventive Supplies Market Size, Share, Growth - By Product Type, By Application, By Distribution Channel - Global Forecast, 2024 – 2032

Dental Preventive Supplies Market Size

The global dental preventive supplies market size was valued at around USD 5.7 billion in 2023 and is estimated to grow at 4% CAGR over the analysis timeline. Dental preventive supplies refer to all products and devices with the aim of improving dental health and minimization of dental diseases. These aids assist in avoiding tooth decay, periodontal disease, and other issues related to oral health. Such products are used by both people and dental practitioners for sustained oral hygiene at home as well as during clinical treatment.
 

The rising prevalence of dental issues such as cavities, periodontal disease, and tooth decay continues to grow, which is manifest specifically in those parts where access to dental care is very limited. These increases can be attributed to several lifestyle factors such as high sugary diet, cigarette smoking, and minimal oral hygiene. Non-invasive strategies are essential in prophylaxis as these supplies will help decrease the risk of such complications developing.

 For instance, WHO Global Oral Health Status Report (2022) claims that disproportionate dentofacial deformities, nearly 3.5 billion people have suffered from oral diseases globally while approximately 75% of them come from middle-income countries. More than 2 billion people are speculated to have caries of permanent teeth whereas around 514 million children are thought to suffer from caries of primary teeth. So, the increasing burden of dental diseases catapulted the need for dental care and prevention as well as the need for preventive dental products by both consumers and suppliers.
 

Additionally, public enlightenment on the significance of oral health care has increased greatly due to the work of government, health systems, and dental practitioners. This heightened awareness encompasses the role of preventive care in averting serious dental issues, including the formation of cavities, gum disease, and subsequent tooth loss. As an illustration, Dentsply Sirona recently declared a deal with the FDI World Dental Federation to launch a campaign targeting oral health education. With this campaign, the company wants to stress the need to look after one's teeth for the rest of their lives and assist its customers to teach their patients the same. The increased understanding of the importance of preventive dental care has helped boost the market for fluoride toothpaste, dental sealants, mouth rinses, and other similar products.
 

Dental Preventive Supplies Market Trends

• The growing understanding of oral hygiene and the importance of its prevention has led to people shifting focus on preventing dental problems. It has become clear to consumers that infrequent use of dental hygiene products such as toothpaste, mouthwash, and floss is essential for cleansing the mouth and preventing ailments such as cavities, gum disease, and even bad breath. This transformation in consumer habits is fostered by governments and health institutions from across the globe, encouraging oral hygiene through campaigns, healthcare policies, and school dentistry programs.
   

• An example of U.S. domestic legislative measures towards dental health was in July 2023. The U.S. House of Representatives passed the Action for Dental Health Act of 2023 which provides for strengthening the dental workforce and addressing the oral health needs of vulnerable populations. The Act includes federal grants in aid for oral disease prevention which is increased through better education, reduction of geographic and language barriers, and improved access to care. These practices have further accelerated the utilization of preventive dental care products which emphasize the need for regular oral hygiene practices and dental check-ups.
   

• Dental disorders, especially dental caries and cavities, have now become one of the most important global public health problems affecting people of all ages. For example, the World Health Organization estimates that in 2023 there were about 2 billion people suffering from caries of the permanent teeth while 514 million children suffer from caries of the primary teeth. The increase in these statistics has led to increased focus on dental caries treatment and preventive measures, which is further evidenced by the increase in the sale of dental products containing fluoride, mouthwash, and dental sealants to reduce the chances of tooth decay.
   

Dental Preventive Supplies Market Analysis

Based on product type, the market is segmented into dental fluorides and varnish, tooth whitening and desensitizers, prophylactic paste and powder, sealants, dental floss, mouth gels, and other product types. The dental fluoride and varnish segment is projected to reach USD 1.9 billion by 2032.
 

• Dental fluorides are one of the most essential components in the prevention of dental caries and are used in the form of toothpastes, mouth rinses, varnishes, gels, foams, and others. These fluoride-based products act by strengthening the tooth enamel, preventing the growth of harmful oral bacteria, and emphasizing remineralization, which helps to repair early carious injuries.
   
• There have been numerous updates in the formulation of fluoride products and the mode of delivery. These innovations have translated to more effective and user-friendly fluoride treatments. For example, fluoride varnish can now be painlessly placed in seconds whereas minute improvements to the flavoring and texture of the product can increase patient compliance, especially among children and the elderly.
   
• Fluoride products are useful for both young and elderly patients as these products seem to be particularly advantageous for children and adults. Young kids are likely to suffer from early childhood caries and the elderly suffer from tooth decay. To help prevent these issues, fluoride can be used to increase the demand for fluoride products. Both age groups have contributed to an increase in the fixation on oral care. To maintain oral hygiene, fluoride-based products are in greater demand.

Based on application, the dental preventive supplies market is segmented into teeth cleaning, teeth whitening, and teeth coating. The teeth cleaning segment dominated the market with the largest revenue of USD 2.5 billion in 2023.
 

• Consumers can now easily purchase great teeth cleaning products from pharmacies, supermarkets or find them online. Indeed, this increases accessibility to individuals, wish to keep their mouths clean. Good marketing and the simplicity of purchasing the items also improves sales figures in the teeth cleaning sector.
   
• People over the years have started investing more and more in their looks and attractiveness, which explains the growing interest people have in personal hygiene and oral care. There is a visible concern from people with regards to having clean teeth, fresh breath, and white teeth which in turn motivates the purchase of teeth cleaning products so that they may smile and boost their confidence.
   

The dental preventive supplies market is segmented into retail pharmacies, drug stores, and E-commerce based on distribution channel. The retail pharmacies segment is projected to reach USD 3.7 billion by 2032.
 

• Retail pharmacies are located in almost every community and this makes dental preventive supplies available for many consumers. Because dental preventive supplies are obtainable while purchasing other healthcare products in the retail pharmacy, these items can easily become habitual purchases.
   
• Moreover, the global population is becoming increasingly aware of the significance linked to oral health and preventive care. Thus, as consumers become more educated in dental hygiene, they tend to purchase preventive supplies at retail pharmacies such as dental floss, fluoride mouth rinses, and dental rinses.

The North America dental preventive supplies market was valued at USD 2.2 billion in 2023 and is expected to grow at a CAGR of 3.8% over the forecast period.
 

• This region has an advanced level of healthcare infrastructure and thus makes possible the distribution and access to dental preventive supplies. There are pharmacies, dental clinics and e-commerce sites that offer these products to consumers, which improves market access.
   
• Further, North America, mainly the U.S., is among the top countries in the world in terms of healthcare spending. This level of spending makes it easier to access dental prevention aids, motivating potential customers to place greater focus on oral health and other preventive assistance products such as dental hygiene, dental fluoride products, which indeed was valued at USD 12.9 billion in 2023.
   
• For instance, the U.S. Department of Health and Human Services through its Centers for Medicare and Medicaid Services reports that, in 2023, the national healthcare expenditure in the U.S. was around USD 4.7 trillion, which accounts for 18% of the GDP.
   

The dental preventive supplies market in the UK is expected to experience significant growth from 2024 to 2032.
 

• The UK government supports oral healthcare through its public health campaigns such as the NHS dental health policy, which provides guidelines for dental care. These programs focus on oral health prevention to minimize the use of dental treatment, which includes the utilization of dental supplies such as fluoride toothpaste, sealants, and mouthwashes. This preventive approach is expected to enhance and sustain market growth for dental supplies in the future.
   
• The country's aging populace is escalating the need for dental preventive supplies, since older adults need more targeted oral care services. For instance, the National Statistics anticipates that by 2050, one out of every four people in the UK population will be 65 years older. Items such as specialized toothbrushes and supplementary fluoride treatments designed for this population segment are increasingly being sold. This type of change in the population structure is likely to fuel further development in the dental business, especially the supplies meant for aged people.
   

Japan dental preventive supplies market is anticipated to witness substantial growth between 2024 – 2032.
 

• Japan stands as one of the countries with the highest age rate, having around 30% of its citizen population aged 65 years or older as of 2023, according to the World Bank. This change in the structure of population has dutifully resulted in better attention to the oral health status of elderly people. The aging population has created a greater demand for preventive dental products on the basis of dry mouth, gum disease, and tooth loss.
   
• Through public health policies, the Japanese government is actively encouraging the public to focus on the preventative part of dentistry. As indicated by the Ministry of Health, Labor and Welfare, Japan has a national health promotion program dubbed "Health Japan 21, which has concrete objectives for oral health improvement. These systems which promote maintenance of oral hygiene also impact positively on the increasing needs of dental primary products within the country.
   

The dental preventive supplies market in Saudi Arabia is expected to experience significant growth from 2024 to 2032.
 

• Saudi Arabia has observed with concern the problem of increased dental care infections such as dental caries, gum diseases, oral inflammation, and other dental infections. This development is largely due to changes in lifestyle and dietary patterns, including high-sugar diets coupled with limited availability of dental care in some areas. For example, the Saudi Ministry of Health reports that the prevalence of decayed teeth among 6 and 12-year-old children in the Kingdom of Saudi Arabia is 96% and 93.7%, respectively. It means that there is a need to enhance dental care and prevention measures in the kingdom.
   
• Saudi Arabia is positioning itself as a hub for dental tourism, able to attract patients from the surrounding countries looking for dental services at affordable prices. In addition to that, the Saudi Arabian Ministry of Health has undertaken measures for improvement of healthcare infrastructure including dental facilities, especially in light of the Vision 2030 initiative. These changes in focus of healthcare services and a growing number of international patients will certainly result in further growth of the market in Saudi Arabia.
   

Dental Preventive Supplies Market Share

The market is competitive in nature, with mix of major global and medium-scale companies makes the market quite competitive. As in other industries, a key component of market strategy is the constant introduction of new and improved products based on various technologies. Many industry participants, however, have significant market power in this industry, so there will always be rapid changes as a result of their design and development expenditure. Furthermore, these changes are not only brought about by developing new products, but also through forming strategic partnerships and mergers which are central to strengthening competitors' positions and growing internationally in a more regulated world.
 

Dental Preventive Supplies Market Companies

Some of the eminent market participants operating in the dental preventive supplies industry include:

• Church & Dwight
• Colgate-Palmolive Company
• Dentsply Sirona
• GC International
• Haleon
• Henry Schein
• Hu-Friedy
• Ivoclar Vivadent
• Johnson & Johnson
• Kerr Corporation
• Sunstar Suisse
• The Procter & Gamble Company
• Ultradent Products
• Young Innovations
• 3M Company
   

USP of Top Players:

• Dentsply Sirona , has a broad range of preventive products including prophy pastes and sealants and other products that feature the latest technology to improve oral health and clinical effectiveness.
   
• Procter and Gamble designs and sells modern toothbrushes, dental floss, and rinses with cutting-edge technology and intuitive designs that help consumers to take care of their teeth at home.
   
• 3M produces innovative preventive dental products, such as fluoride varnishes, and dental sealants, which are strengthened by the company's expertise in material science and are known for their long lasting effectiveness on oral health.
   

The dental preventive supplies market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Product Type

• Dental fluorides and varnish
• Tooth whitening and desensitizers
• Prophylactic paste & powder
• Sealants
• Dental floss
• Mouth gels
• Other product types

Market, By Application

• Teeth cleaning
• Teeth whitening
• Teeth coating

Market, By Distribution Channel

• Retail pharmacies
• Drug stores
• E-commerce

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands 
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE