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Cut Flower Market Trends

Report ID: GMI8155
Published Date: Feb 2024
Report Format: PDF

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Cut Flower Market Trends

The growing trend for exotic flower varieties and innovative floral designs is driving the cut flower industry forward. Consumers are increasingly drawn to unique and uncommon blooms, seeking diversity in their floral arrangements. This demand fuels the introduction of new flower varieties with distinctive colors, shapes, and fragrances. Additionally, creative floral designs, influenced by evolving aesthetic preferences and lifestyle trends, contribute to the market's dynamism and appeal.

For instance, in August 2023, Suntory Flowers launched the BluOcean Chrysanthemum, showcasing violet and blue shades. This captivating flower is a collaboration between Suntory Flowers, the Suntory Global Innovation Center, and Japan's NARO.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Cut Flower market size was USD 29.8 billion in 2023 and is expected to register 5.9% CAGR from 2024-2032 owing to the increasing consumer demand for fresh and diverse floral options along with the evolving preferences and trends in floral arrangements and designs.

Cut flower industry from the retail stores segment reached USD 41.7 million in 2023 and is expected to register 8% CAGR from 2024-2032 due to their widespread accessibility and diverse product offerings.

Europe cut flower industry held considerable share in 2023 and is expected to register 5.8% CAGR from 2024-2032 due to the strong tradition of floriculture and high consumer demand for flowers in the region.

Ball Horticultural Company, Carzan Flowers K Ltd., Danziger Group, Dos Gringos, Dummen Orange, Esmeralda Farms, Flamingo, Karen Roses Ltd., Multiflora Corp, and Rosebud Ltd., are some of the major cut flower companies worldwide.