Cooler Bags Market - By Material Type, By Capacity, By Price, By Application, By Distribution Channel, Forecast 2024 – 2032

Cooler Bags Market Size

The global cooler bags market size was valued at USD 3.9 billion in 2023 and is anticipated to register a CAGR of 3.8% between 2024 and 2032. The industry is witnessing robust growth as more people are engaging in outdoor activities like camping, picnicking, and fishing, which has increased the demand for portable cooling solutions.
 

Health-conscious consumers want to keep their food and drinks fresh during these outings, making cooler bags a popular choice. Additionally, the trend towards eco-friendly products has led to the development of reusable cooler bags made from environmentally friendly materials.
 

People use cooler bags for everyday activities like grocery shopping and carrying lunch. As urban lifestyles become busier, the need for insulated food storage has grown, expanding the business beyond outdoor enthusiasts. Technological advancements, such as better insulation materials and lighter designs, also boost the adoption of cooler bags.
 

Intense competition from many brands offering a wide range of products at different prices is a major issue. This makes it hard for new companies to gain industry share and for existing ones to stand out.
 

Cooler Bags Market Trends

One prominent trend is the rising demand for high-performance cooler bags that keep food and drinks cold for longer periods. This demand is driven by the growing popularity of outdoor activities like camping, hiking, and beach trips. Consumers also prefer cooler bags with features like built-in chargers, leak-proof compartments, and wheels for easy carrying. Additionally, there is a shift towards eco-friendly cooler bags made from sustainable materials like recycled fabrics and insulation. This change reflects increasing consumer awareness and demand for environmentally friendly products. According to the Outdoor Industry Association, the popularity of outdoor activities has significantly boosted the demand for high-performance and eco-friendly cooler bags.
 

Cooler Bags Market Analysis

Based on material type, the market is segmented into plastic, metal, fabric, foam, and others (gel, etc.). Metal cooler bags dominated the market in 2023, generating a revenue exceeding USD 1.3 billion, and is expected to reach USD 1.8 billion by 2032. Metal cooler bags lead the industry because they are more durable, insulate better, and last longer than fabric or plastic options. Made from stainless steel or aluminum, these bags protect against damage and keep temperatures stable for longer. Their strong build makes them perfect for outdoor activities like camping, fishing, and hiking, where they can oversee tough conditions.
 

Based on capacity, the cooler bags market is classified into below 10 liters, between 10-20 liters, above 20 liters cooler bags with capacity below 10 liters dominated the market in 2023, with revenue exceeding USD 1.4 billion, and is expected to reach USD 1.9 billion by 2032. Several factors drive the popularity of cooler bags under 10 liters in the cooler bag market. Portability is a major factor; smaller bags are easier to carry and transport. These bags are ideal for individuals or small groups, making them perfect for picnics, day trips, and short outings. Affordability also boosts demand, as smaller bags are cheaper than larger ones. Additionally, limited storage space in vehicles or apartments makes smaller cooler bags a practical choice for many consumers.
 

North America emerged as the dominant region, generating a substantial revenue of USD 1.3 billion, and is expected to reach USD 1.8 billion by 2032, due to the popularity of outdoor activities like camping, hiking, and fishing in the U.S. and Canada. Consumers in this region prefer portable, durable products that keep food, and drinks cool for long periods. This demand is supported by North America's strong culture of outdoor sports and leisure, highlighting the need for reliable cooling solutions.
 

North America: The U.S. dominated the cooler bags market with revenue of around USD 0.8 billion in 2023 and with a CAGR of 4.2% for the forecast period of 2024 to 2032, driven by its strong culture of outdoor activities like camping, tailgating, and beach outings. High consumer demand for portable cooling solutions is supported by the popularity of eco-friendly, reusable products and the adoption of premium cooler bags known for durability and superior insulation.
 

Europe: The U.K. dominated the market with revenue of around USD 0.2 billion in 2023 and with a CAGR of 4% for the forecast period of 2024 to 2032. High consumer awareness of food safety and freshness boosts the demand for cooler bags. Established brands and retailers offer a wide range of products. The popularity of outdoor activities and the mild climate make the industry attractive. Additionally, a strong distribution network ensures that consumers across the U.K. can easily access cooler bags.
 

Asia Pacific: China spearheaded the cooler bags market with revenue of around USD 0.3 billion in 2023 and is growing at a CAGR of 4.3% for the forecast period of 2024 to 2032. China leads the industry because it is a major manufacturing hub. The country has many factories and suppliers that produce cooler bags in large quantities at low costs. This cost advantage allows Chinese manufacturers to offer their products at attractive prices, making them competitive in both domestic and international markets. Additionally, China's strong export infrastructure ensures efficient distribution of cooler bags worldwide, reinforcing its position in the global industry. According to the China National Light Industry Council, China's manufacturing capabilities and export infrastructure significantly contribute to its industry dominance.
 

Cooler Bags Market Share

The industry is fragmented, with prominent players, such as YETI Holdings, Igloo Products Corp., Coleman Company, Thermos, Patagonia holding a market share of 5-10%. These companies dominate the market due to their extensive research and development capabilities and strong global distribution networks within the industry.
 

Cooler Bags Market Companies

Major players operating in the market include:

• AO Coolers
• Arctic Zone
• Carhartt
• Coleman Company
• Dometic Group
• Engel Coolers
• Grizzly Coolers
• Hydro Flask
• Igloo Products Corp.
• Klein Tools
• Patagonia
• Pelican Products
• RTIC Outdoors
• Thermos
• YETI Holdings
   

Cooler Bags Industry News

• In March 2023, YETI launched a new line of eco-friendly cooler bags made from recycled materials. This initiative is part of YETI's sustainability efforts to reduce its carbon footprint and attract environmentally conscious consumers.
   
• In November 2022, Coleman introduced a new range of high-performance cooler bags with advanced insulation technology. These cooler bags can keep contents cold for up to 72 hours, catering to outdoor enthusiasts and campers
   

The cooler bags market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, By Material Type

• Plastic
• Metal
• Fabric
• Foam
• Others (gel, etc.)

Market, By Capacity

• Below 10 liters
• Between 10-20 liters
• Above 20 liters

Market, By Price

• Low
• Medium
• High

Market, By Application

• Individual
• Retail
• Travel
• Others

Market, By Distribution Channel

• Online
  • E-commerce
  • Company websites 
• Offline
  • Supermarkets/Hypermarkets
  • Specialty stores
  • Convenience stores (departmental, independent)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa