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Contactless Payment Market size exceeded USD 40 billion in 2019 and is estimated to grow at over 15% CAGR from 2020 to 2026. The global industry shipments are projected to reach 15 billion units by 2026. Growing demand from consumers and merchants to reduce transaction & billing time is likely to propel the industry growth.
Millennials are embracing contactless payments and care less about visiting brick & mortar branches or ATMs, fueling the demand for contactless POS terminals. Safety & security of transactions is the primary concern of consumers and merchants. The players in the payment ecosystem are focusing on improving the safety and security of contactless payment by integrating 128-bit and 256-bit encryption in the payment methods.
Report Attribute | Details |
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Base Year: | 2019 |
Contactless Payment Market Size in 2019: | 40 Billion (USD) |
Forecast Period: | 2020 to 2026 |
Forecast Period 2020 to 2026 CAGR: | 15% |
2026 Value Projection: | 100 Billion (USD) |
Historical Data for: | 2016 to 2019 |
No. of Pages: | 300 |
Tables, Charts & Figures: | 455 |
Segments covered: | Product, Technology, Application and Region |
Growth Drivers: |
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Pitfalls & Challenges: |
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Ongoing advancements in networking infrastructure and rising government initiatives for the development of smart solutions are the key driving factors. Several government administrations are encouraging their merchants to adopt advanced payment solutions. The Australia & New Zealand (ANZ) contactless POS terminals market is predicted to register around 17% growth rate through 2026.
The NFC technology segment accounted for more than 60% of the market share in 2019 owing to the extensive usage of NFC technology, facilitating real-time transactions. Increasing penetration of NFC-based mobile handsets is contributing to the NFC-based contactless payment market growth. The technology provides short-range communication between electronic devices, providing a high degree of customer satisfaction & experience and helps in fast-tracking connections.
The Asia Pacific contactless payment market size is poised to expand at about 17% gains till 2026. Contactless POS reduces transactional time and helps retailers to accelerate transaction process and reduce counter queues. Inserting an EMV chip takes 30 seconds while a contactless method only takes 15 seconds, saving 15 seconds per transaction. According to the Mastercard Survey, more than 68% of consumers in Asia Pacific prefer to shop at stores with contactless payment options.
The COVID-19 pandemic has become a catalyst in the widespread adoption of contactless payments. As a result of the pandemic, retail stores have limited the number of consumers in their stores, improved their sanitization regimen, and introduced social distancing markers. The pandemic will force retailers to implement protective measures and adopt contactless POS terminals within their stores.
Europe held nearly 25% of the volume share in 2019 and is anticipated to dominate the contactless payment market through 2026 on account of consistently rising electronic payment transactions. Visa and Mastercard accounted for majority of electronic payment transactions and more than 85% of the transaction via payment cards in Europe were on these cards. The secured performance of smart card transactions along with payment solutions enabled by real-time and biometric will boost the demand for contactless payments.
Prominent companies in the region are Thales Group, IDEMIA, and Ingenico Group SA. Robust growth of account-to-account payment systems at the POS terminals in countries including Russia, Denmark, Sweden, Italy, and Spain will further augment the regional market demand. Moreover, favorable government regulations such as second payment services directive and open banking are also contributing to the market revenue.
The industry participants are focusing on business strategies, such as new product development, to increase customer base and strengthen their product portfolio. For instance, in January 2020, Mastercard certified the first contactless fingerprint payment card by Thales Group. This new certification will ramp-up product adoption in the technologically advanced countries. Stakeholders are also adopting inorganic business strategies by acquiring companies that can enhance their value proposition and complement their existing product lines.
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