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Confectionery Fillings Market size crossed USD 118.5 billion in 2022 and is expected to record a 3.5% CAGR from 2023 to 2032, driven by the increasing demand for bakery confectioneries globally.
The emergence of confectionery products as gifts is mainly driving the market expansion. Major companies are taking efforts to keep up with the changing consumer demands while implementing diverse marketing techniques and innovative distribution systems. Furthermore, the rising demand for goods that combine traditional ingredients with western confectioneries and offer health advantages has positively influenced the industry landscape. To cite an instance, in November 2022, Fazer, one of Finland's oldest confectionery firms, collaborated with Aberdeen Group to introduce its diverse portfolio of chocolate and confectionery brands in the Indian market.
Report Attribute | Details |
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Base Year: | 2022 |
Confectionery Fillings Market Size in 2022: | USD 118.5 Billion |
Forecast Period: | 2023 to 2032 |
Forecast Period 2023 to 2032 CAGR: | 3.9% |
2032 Value Projection: | USD 171.5 Billion |
Historical Data for: | 2018 to 2022 |
No. of Pages: | 400 |
Tables, Charts & Figures: | 291 |
Segments covered: | Confectionery, Fillings, Form, Distribution channel |
Growth Drivers: |
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Pitfalls & Challenges: |
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Consumer prices and expenses for raw commodities, including cocoa and seasonal fruits, have grown significantly in recent years due to a range of factors, such as supply chain issues created by the COVID outbreak and Russia's invasion of Ukraine. Furthermore, major companies may use unethical market tactics to create material shortages to fulfill their own interests. However, firms are implementing efficient production solutions in order to reduce unnecessary costs, which is slated to impel product sales.
As per filling, the confectionery fillings market size from the non-fruit fillings segment will reach USD 88.5 billion by 2032, led by the rising popularity of non-fruit-based confectionery fillings, such as poppy seeds, cottage cheese, egg-based creams, and buttercreams, which is fueling consumer demand for innovative and distinctive confectionary taste combinations. Furthermore, the availability of cost-effective artificially flavored confectionery fillings is expected to contribute to segment development.
The confectionery fillings market share from the bakery confectionery segment is projected to witness over 3.5% CAGR through 2032, owing to the soaring demand for healthy bakery items. The USDA & HHS issued dietary guidelines for Americans in 2020, recommending a reduced intake of trans fats and saturated fats. Thus, increased consumer inclination toward healthier foods is likely to boost the market growth. In February 2022, bakery solution manufacturer Dawn Foods unveiled a new line of ready-to-use, pre- and post-bake, fat-based Delicream cocoa fillings for various bakery items in keeping with its commitment to using more sustainably produced fats.
The confectionery fillings market revenue from the semi-liquid segment is estimated to generate USD 75.5 billion by 2032, attributed to the mounting use of these confectionary fillings for the preparation of French croissants, and other such European delicacies due to their delicate and soft puree textures. In addition, companies are focusing on introducing innovative products with evolving consumer preferences, which is set to drive the industry growth. To cite an instance, in January 2023, Mama Mia, India's oldest gelato company, introduced its new Gelato Macarons, a one-of-a-kind combo of French macarons with Italian-style gelato, in the dessert category.
In terms of distribution channels, the confectionery fillings market share from the e-commerce segment will grow at a CAGR of 5% during the forecast timeline, as an increasing number of consumers choose contactless and secure delivery via e-commerce channels, the demand for online platforms and small neighborhood retailers is increasing. Digital innovation and the expansion of e-commerce have created massive opportunities for new companies to enter the market. Moreover, new and existing firms are re-inventing their business processes while-commerce start-ups are assisting local confectionery retailers in expanding their operational footprint through digitalization, which is forecast to push the industry outlook.
The Asia Pacific confectionery fillings market will exceed USD 60 billion by 2032. Soaring consumer inclination toward western confectioneries and bakery goods, such as doughnuts, pastries, and reinvented classic sweets. Additionally, prominent efforts by top industry participants to attain a competitive edge in the business for high-quality confectionary items in Asia are set to augment the industry revenue growth. In November 2022, Barry Callebaut Group began the groundbreaking of its third chocolate factory in India, which was set to be operational in 2024 and was intended to become the company's largest chocolate-producing market in the Asia Pacific region.
Some of the leading companies involved in the confectionery fillings market include
Manufacturers emphasize the development of new manufacturing technologies, the launch of novel trending items, and the execution of growth initiatives through partnerships to retain their market position.
For instance, in May 2021, Zeelandia UK announced its plans to acquire John Morley, a fillings expert. With this deal, Zeelandia purchased assets related to fruit puree, mincemeat, macpaste, fruit soaking, and date paste.
The COVID-19 pandemic had a substantial impact on the global economy. Countries worldwide imposed travel restrictions, disrupting the supply chains for virtually all industries. When purchasing vital agricultural raw materials such as wheat, soya, sugar, and packaging materials, manufacturers experienced rising prices, shipping delays, and supply shortages, all of which have impacted the industry demand. However, consumers stockpiling goods resulted in an increase in private-label and lower-priced commodities sales, including packaged confectionery products.
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Market, By Filling
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