Coffee, Tea, and Bartending Products Market - By Product, By End Use, By Price, By Distribution Channel & Forecast, 2024 – 2032

Coffee, Tea, and Bartending Products Market Size

The global coffee, tea, and bartending products market was valued at USD 2.4 trillion in 2023 and is estimated to grow at a CAGR of 5.4% during the forecast period.
 

The Consumer demand for specialty coffee, tea, and bartending products is surging. People now seek unique flavors, artisanal blends, and premium quality in their beverages. This trend stems from a growing appreciation for craftsmanship, leading to increased interest in single-origin coffees, specialty teas, and unique cocktail ingredients. These products often come with stories about their origins and production methods, appealing to consumers who value authenticity and rich sensory experiences. In response, businesses are expanding their offerings to include limited-edition blends, organic options, and innovative flavors to meet this evolving demand.
 

Health and wellness trends are reshaping the coffee, tea, and bartending products industry. Consumers now seek beverages that taste good and support their well-being. This has boosted demand for specialty coffees and teas with health perks, like high antioxidants, less caffeine, or added nutrients. Brands are stepping up, offering new products like organic teas, cold brews, and herbal drinks, all touting specific health benefits. This shift reflects a broader trend of people wanting their daily drinks to do more than just quench thirst or provide a caffeine boost.
 

Coffee, Tea, and Bartending Products Market Trends

The global coffee, tea, and bartending products industry is growing significantly due to changing consumer preferences and lifestyle trends. Consumers now prefer specialty beverages and artisanal drinks, which has increased the demand for advanced brewing equipment, premium tea sets, and professional bartending tools. The focus on health and wellness has also boosted interest in organic and specialty teas. Additionally, the rise of premium coffee culture has led to more people using sophisticated brewing methods at home. The "home mixology" trend has further popularized cocktail-making equipment, as consumers want to recreate bar-quality experiences at home. However, concerns about sustainability and single-use products are driving a shift towards eco-friendly alternatives.
 

Coffee, Tea, and Bartending Products Market Analysis

Fluctuating raw material prices significantly challenge various industries, affecting production costs, pricing strategies, and market stability. When raw material prices rise unpredictably, companies face higher production costs, which are difficult to pass on to consumers without reducing demand. Industries dependent on metals, plastics, or agricultural inputs are particularly vulnerable due to price volatility caused by supply chain disruptions, geopolitical tensions, and climatic conditions. These fluctuations can reduce profit margins, force companies to seek alternative materials, or require operational changes, such as diversifying suppliers or investing in efficient technologies.
 

Furthermore, the coffee, tea, and bartending products market is set for significant growth as consumer preferences shift towards premium, artisanal, and personalized beverages. A major opportunity lies in developing eco-friendly and sustainable products. With rising environmental awareness, demand is growing for reusable coffee cups, biodegradable tea bags, and sustainably sourced materials. Additionally, smart home technology is creating a market for tech-integrated brewing and mixing equipment, enabling consumers to make barista-quality drinks with app-controlled machines and automated systems.
 

Based on type segment, the market is segmented into coffee, tea, and bartending products. The bartending products segment holds the maximum share in the market and dominates the market with a revenue of 1.78 trillion in 2023 and is anticipated to grow with a CAGR of 5.3% during the forecast period. This growth is driven by the increasing popularity of at-home mixology and consumers' interest in creating bar-quality experiences at home. Social changes during and after the pandemic have encouraged many to buy cocktail-making tools, premium glassware, and bar accessories. The trend of craft cocktails and personalized drinks has also boosted the demand for specialized bar tools like shakers, strainers, and jiggers. With a variety of innovative and attractive products, the bartending segment benefits from the premiumization of home entertainment.
 

Based on the distribution channel of the market, it is bifurcated into online and offline. The offline segment accounts for the major share of the market with 65.7% of the total market share and is expected to grow at a CAGR of 5.3% over the forecast years. The offline segment leads to the market as consumers prefer to physically interact with products before purchasing, especially when quality, design, and material are important. Retail stores, specialty shops, and department stores allow customers to see and feel products like barware, coffee machines, and tea sets, influencing their buying decisions. Offline channels also provide immediate product availability and personalized customer service, enhancing the shopping experience.
 

The U.S. holds a share of 80.1% of the total coffee, tea, and bartending products market share in North America in 2023 and is expected to grow at a CAGR of 5.3% during the forecast period. The U.S. market for coffee, tea, and bartending products is growing rapidly due to changing consumer preferences for premium, artisanal, and health-focused beverages. Coffee culture in the U.S. remains strong, with a high demand for specialty brews and high-end coffee equipment like espresso machines, grinders, and French presses. Tea consumption is also increasing, especially among health-conscious consumers who prefer organic and functional teas.
 

North America: In terms of country, the U.S. dominated the coffee, tea, and bartending products market with a share of around 80.1% of the total market share in North America in 2023 and is expected to grow at a CAGR of 5.3% during the forecast period. The bartending products segment is seeing significant demand as more Americans enjoy making craft cocktails at home using premium ingredients. Retailers and brands are responding with innovative, sustainable, and attractive products available both in stores and online. Additionally, sustainability trends, such as the shift towards reusable products and eco-friendly packaging, are creating opportunities for brands that focus on environmental responsibility. Overall, the U.S. market is competitive, driven by premiumization, eco-conscious choices, and a growing interest in at-home entertainment.
 

Europe: European market is expected to grow at a CAGR of 5.5% over the forecast period. Germany holds a major share in the European market due to several key factors that make the country a leading contributor to market growth in the region. The high coffee consumption per capita in Germany highlights the need for premium coffee machines, grinders, and other brewing tools, as consumers increasingly prefer artisanal coffee experiences at home. The country's established café culture and the rise of specialty coffee shops further boost demand in both commercial and residential segments. The bartending products market is also thriving, with a growing interest in home mixology and craft cocktails, leading to increased purchases of cocktail shakers, glassware, and premium bar accessories.
 

Asia Pacific: China dominated the coffee, tea, and bartending products market in the Asia Pacific region with a market share of around USD 66.3% in 2023 and is anticipated to grow at a CAGR of 6.1% during the forecast period. China leads the Asia Pacific market due to rapid changes in consumer preferences and lifestyle trends. Traditionally, tea was the preferred beverage, but coffee culture is growing quickly, especially in urban areas. This growth has increased demand for coffee machines, grinders, and specialty beans. The rise of café chains and specialty coffee shops has boosted interest in high-quality brewing equipment for both businesses and homes. China's strong e-commerce infrastructure supports market penetration, providing consumers with easy access to a wide range of products, from affordable basics to high-end imported brands.
 

Coffee, Tea, and Bartending Products Market Share

The market for coffee, tea, and bartending products is fragmented, with many regional companies operating globally. Together these companies hold a market share of 1%-5% of the total market. To meet diverse consumer tastes, many companies are expanding their product lines. Recognizing the demand for eco-friendly options, companies are adopting sustainable practices by using recycled or biodegradable materials in manufacturing and packaging. As online retail becomes more important, businesses are using e-commerce platforms and digital marketing to reach a wider audience. To strengthen their market presence, companies often partner with local distributors, specialty retailers, and café chains.
 

Coffee, Tea, and Bartending Products Market Companies

Major players operating in the coffee, tea, and bartending products industry are:

• Associated British Foods
• Bacardi
• Beam Suntory
• Brown-Forman
• Diageo
• Hain Celestial
• Illy
• Ito En
• JAB Holding
• Lavazza
• Nestle
• Pernod Ricard
• Starbucks
• Tata Consumer Products
• Unilever
   

Coffee, Tea, and Bartending Products Industry News

• In October 2024, Nestlé expanded its cold coffee portfolio by launching Blue Bottle Coffee’s New Orleans (NOLA) Craft Instant Coffee Blend. This new product joins Blue Bottle’s existing New Orleans-Style Iced Coffee offerings, capitalizing on Nestlé’s expertise in soluble coffee. The blend combines Blue Bottle’s specialty coffee and chicory, capturing the classic New Orleans flavor profile in an easy-to-prepare, instant format.
   
• In August 2024, Starbucks launched a vibrant new merchandise collection designed to radiate joy and energy, featuring the artwork of Rex Sterling Hamilton. This collection, part of Starbucks' Artist Collaboration Series, introduces colorful drinkware showcasing Hamilton's signature use of bold, saturated colors reds, purples, blues, and golds. Inspired by themes of positivity and celebration, the collection reflects Starbucks’ commitment to supporting artistic expression and offering unique, eye-catching products for customers.
   

The coffee, tea, and bartending products market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and Volume (Million Kg) from 2021 to 2032, for the following segments:

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Market, By Product

• Coffee
  • Whole beans
  • Ground coffee
  • Espresso-based products
  • Instant coffee
  • Coffee pods/capsules
  • Ready-to-drink coffee
    • Iced coffee
    • Flavored coffee drinks
    • Coffee with milk alternatives
  • Others (coffee extracts and syrups, specialty coffee, etc.)
• Tea
  • Loose leaf tea
    • Black tea
    • Green tea
    • Oolong tea
    • Herbal tea
    • Others (fruit tea, white tea, flavored tea, etc.)
  • Tea bags
  • Instant tea
  • Matcha tea
  • Ready-to-drink (RTD) tea
  • Others (tea concentrates, specialty tea, etc.)
• Bartender products
  • Spirits and liquors
    • Vodka
    • Whiskey
    • Rum
    • Others (tequila, gin, etc.)
  • Juices & specialty beverages mixers
  • Shakers, blenders and mixers
  • Bar tools
  • Glassware
  • Ice and ice molds
  • Others (smokers, draft/filling system, etc.)

Market, By End Use

• Residential
• Commercial

Market, By Price

• Low
• Medium
• High

Market, By Distribution Channel

• Online
  • E-commerce
  • Company sites
• Offline
  • Specialty stores
  • Mega retail stores
  • Others (departmental stores, individual store, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa