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Dell Inc. and IBM Corporation collectively held a market share of around 15% in the cloud backup industry in 2023. Dell Inc. is forming strategic partnerships with cloud service providers, software vendors, and cybersecurity firms to improve its cloud backup capabilities. The company also customizes its cloud backup solutions to meet the specific needs of industries such as healthcare, finance, and manufacturing, which have unique data protection requirements.
IBM uses its cybersecurity expertise to develop secure cloud backup solutions that comply with regulatory requirements in various industries, including finance and healthcare. By integrating advanced AI and data analytics, IBM enhances its cloud backup offerings, allowing organizations to analyze backup data for insights and optimize their data management strategies. These improvements help customers understand their data usage patterns and make informed decisions, increasing the value of IBM’s cloud backup solutions.
Major players operating in the cloud backup industry are: