Cloud Backup Market Size - By Component, By Deployment Model, By Organization Size, By Service Provider, By End-user & Forecast, 2024 - 2032

Cloud Backup Market Size

The global cloud backup market size was valued at USD 4.9 billion in 2023 and is projected to grow at a CAGR of 23.4% between 2024 and 2032, driven by the rise in cyberattacks, ransomware, and data breaches, which are causing significant financial losses for businesses. According to Statista, as of February 2024, the U.S. has the highest average cost of a data breach at USD 9.36 million.

In the Middle East, the average cost was USD 8.75 million, while the global average stands at USD 4.88 million. These growing risks are pushing companies to adopt cloud backup solutions for protection. Cloud backups provide disaster recovery capabilities, enabling quick and efficient data recovery after a breach or system failure. As a result, industries such as finance, healthcare, and government, which are more vulnerable to cyberattacks and have strict data protection regulations, are increasingly turning to cloud-based solutions.
 

The surge in data from IoT devices, social media, e-commerce, and digital businesses has boosted the demand for cloud backup solutions. This growth is driven by the increasing use of IoT, AI, and machine learning. Traditional on-premises storage often can't keep up due to capacity, flexibility, and cost issues.
 

Cloud backup offers a scalable, cost-effective way to store, manage, and analyze large data sets without heavy investment in physical infrastructure. Industries such as manufacturing, transportation, and healthcare need cloud backup for the vast real-time data generated by IoT devices. Furthermore, E-commerce and digital businesses also require secure, accessible backup for large volumes of customer data and transactions. This is further expected to drive the growth of the market.
 

Cloud Backup Market Trends

Businesses are transforming their data management with AI and ML integrated into cloud backup solutions. These technologies make backup processes more efficient and secure. AI-driven cloud backups automatically schedule backups during low-traffic periods, reducing disruptions. They analyze past data to allocate resources effectively, ensuring optimal use of network bandwidth and storage. Additionally, AI can automatically detect and fix errors in backup processes, cutting down on downtime and manual work. This means businesses can focus more on their core activities while trusting that their data is securely managed and efficiently backed up.
 

Organizations are increasingly adopting hybrid cloud models, combining public and private cloud services. This approach allows businesses to protect sensitive data in private clouds while using public clouds for less critical applications, offering flexibility to adjust data storage and backup strategies. This trend benefits industries with varying data sensitivity levels. Companies operating in the market are enhancing their cloud backup solutions.
 

For instance, in July 2024, Commvault launched Microsoft 365 Backup Storage as part of its Cloud Backup and Recovery for Microsoft 365. Built on Microsoft Azure, this solution helps customers deploy Commvault Cloud with Premium Microsoft 365 Backup Storage, enhancing cyber resilience and simplifying administration with a unified control interface, leading to lower total cost of ownership (TCO). This integration also enables fast, comprehensive recovery of critical Microsoft 365 data.
 

Many businesses remain cautious about migrating sensitive data to the cloud due to concerns about data breaches, unauthorized access, and general security issues. These apprehensions can hinder cloud adoption, especially in industries such as finance and healthcare, where data security is paramount. A breach at a cloud backup provider could result in significant reputational and financial repercussions for the organizations relying on their services. To mitigate these risks, companies must thoroughly assess the security protocols of cloud providers and ensure compliance with relevant industry standards and regulations.
 

Cloud Backup Market Analysis

Based on organization size, the market is segmented into large enterprises and SME. In 2023, the large enterprises segment accounted for over 65% of the cloud backup market share and is expected to exceed USD 15 billion by 2032. Large enterprises generate substantial amounts of data from their operations, customer interactions, and research and development activities. As these organizations expand, their data storage requirements evolve accordingly.
 

Cloud backup solutions provide scalable storage options that eliminate the need for significant upfront investments. These solutions enable enterprises to adjust their storage capacity in real time, which is essential for managing data surges or facilitating market expansion. Additionally, with operations across multiple locations, cloud backup solutions ensure centralized data access, enabling swift data retrieval and enhancing overall operational efficiency. This is expected to drive the growth of large enterprises segment during the forecast period.
 

Based on end-user, the cloud backup market is divided into BFSI, healthcare, retail & e-commerce, IT & telecom, manufacturing, education, government & public sector and others. The BFSI segment held around 25% of the market share in 2023. The BFSI industry must follow strict rules on data protection, privacy, and financial reporting. Regulations such as GDPR, HIPAA, and local financial laws require tight controls on data storage, processing, and protection.
 

Cloud backup providers help financial institutions meet these requirements with advanced security features such as end-to-end encryption, multi-factor authentication, and regular security audits. These features protect sensitive customer data and ensure compliance. Additionally, many cloud backup solutions offer detailed audit trails and compliance reports, making it easier for BFSI organizations to prove they follow regulations during audits. 
 

North America cloud backup market accounted for 35% of the revenue share in 2023 and is expected to exceed USD 9 billion by 2032. North America is leading digital transformation in across various industries due to rising adoption of innovative technologies, better internet access, and data-driven decisions. This change has increased the demand for cloud backup solutions.
 

In the U.S., cybersecurity threats are growing, with more ransomware attacks and data breaches. This situation requires strong data protection strategies. As a result, U.S. companies are investing heavily in cloud backup solutions with advanced security features including encryption, multi-factor authentication, and real-time threat detection to protect their data.
 

Europe is known for its stringent data protection regulations, particularly the General Data Protection Regulation (GDPR). Compliance with such regulations is a significant driver for the adoption of cloud backup solutions across various sectors in the region. Companies must align their data protection strategies with GDPR. Cloud backup solutions offer the security needed to protect personal data and ensure compliance. By using these solutions, companies can build customer trust and stay competitive.
 

In the Asia Pacific region, cloud computing is growing fast due to more internet use, digital transformation, and many small and medium-sized enterprises (SME) adopting cloud technologies. As more companies move to the cloud, the need for reliable cloud backup solutions grows. Businesses need strong data protection strategies for their cloud data. SME benefit from the scalability of cloud backup solutions, which provide top-level data protection without high upfront costs. This makes cloud services more accessible and widely adopted in the region.
 

Cloud Backup Market Share

Dell Inc. and IBM Corporation collectively held a market share of around 15% in the cloud backup industry in 2023. Dell Inc. is forming strategic partnerships with cloud service providers, software vendors, and cybersecurity firms to improve its cloud backup capabilities. The company also customizes its cloud backup solutions to meet the specific needs of industries such as healthcare, finance, and manufacturing, which have unique data protection requirements.
 

IBM uses its cybersecurity expertise to develop secure cloud backup solutions that comply with regulatory requirements in various industries, including finance and healthcare. By integrating advanced AI and data analytics, IBM enhances its cloud backup offerings, allowing organizations to analyze backup data for insights and optimize their data management strategies. These improvements help customers understand their data usage patterns and make informed decisions, increasing the value of IBM’s cloud backup solutions.
 

Cloud Backup Market Companies

Major players operating in the cloud backup industry are:

• Amazon Web Services (AWS)
• Backblaze Inc.
• Barracuda Networks Inc.
• Cohesity Inc.
• Commvault Systems Inc.
• Datto
• Dell Inc.
• IBM Corporation
• Microsoft Corporation
• Veritas Technologies LLC
   

Cloud Backup Industry News

• In June 2024, OpenText Cybersecurity launched its Carbonite cloud-to-cloud backup solution in India to protect important business data on third-party SaaS platforms including Microsoft 365, Salesforce, Google Workspace, Dropbox, and Box. The solution uses a local data center in Mumbai to provide backup and recovery services, reducing latency and meeting data sovereignty and compliance requirements.
   
• In March 2024, Veeam Software, a leader in data protection and ransomware recovery, renewed its five-year partnership with Microsoft. The companies aim to create new solutions by combining Veeam’s products with Microsoft Copilot and AI services. This partnership will also enhance data protection for Microsoft 365 and Microsoft Azure through the new Veeam Data Cloud. By working together, Veeam and Microsoft will help organizations stay secure against cyber threats, outages, and natural disasters.
   

The  cloud backup market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) from 2021 to 2032, for the following segments:

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Market, By Component

• Solution
• Services
  • Training & consulting
  • Support & maintenance
  • System integration

Market, By Deployment Model

• Public cloud
• Private cloud
• Hybrid cloud

Market, By Organization Size

• Large enterprises
• SME

Market, By Service Provider

• Cloud service provider
• Telecom and communication service provider
• Managed service provider
• Others

Market, By End-User

• BFSI
• Healthcare
• Retail & e-commerce
• IT & telecom
• Manufacturing
• Education
• Government & public sector
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa