Cleaning Products Market - By Product Type, By Ingredient, By Price Range, By End Use, By Distribution Channel, Forecast 2024 - 2032

Cleaning Products Market Size

The global cleaning products market size was valued at USD 302.9 billion in 2023 and is estimated to grow at a CAGR of 5.3% between 2024 and 2032. The COVID-19 pandemic significantly increased awareness of hygiene and cleanliness, leading to a substantial rise in demand for disinfectants and sanitizers. This heightened focus on health and hygiene persists, influencing consumer behaviour in both residential and commercial sectors.
 

According to the Centres for Disease Control and Prevention (CDC), maintaining cleanliness is crucial in preventing the spread of infectious diseases, which has bolstered the market for effective cleaning products. Urbanization continues to drive demand for cleaning products in densely populated areas. The United Nations reports that 56.2% of the global population resides in urban areas as of 2024, necessitating frequent cleaning and maintenance in households, offices, and public spaces.
 

Additionally, the growing global population, projected by the World Bank to reach 8.5 billion by 2030, increases the need for residential cleaning products and solutions for healthcare facilities, educational institutions, and public services. Rising disposable incomes, as noted by the U.S. Bureau of Economic Analysis, enable consumers to invest more in high-quality and premium cleaning products, including environmentally friendly and specialty items.
 

Cleaning products must adhere to a myriad of regulations and standards across various regions, including those related to safety, environmental impact, and efficacy. Navigating these regulations can be complex and costly, particularly for companies operating in multiple markets. Many countries impose restrictions on specific chemicals due to health and environmental concerns. Consequently, companies must continuously adapt their formulations to comply with these restrictions, impacting product development and costs. Additionally, consumer preferences are evolving, with a growing demand for natural and organic cleaning products. Keeping pace with these trends necessitates ongoing market research and innovation.
 

Cleaning Products Market Trends

Recent advancements in chemistry and material science have resulted in the development of more effective cleaning agents. Modern formulations now address a broader range of stains, dirt, and microbes with greater efficiency, reducing the necessity for multiple products. Technological innovations have enabled the creation of specialized cleaning products for various surfaces and environments, including antimicrobial, antibacterial, and enzymatic cleaners. This specialization caters to the diverse needs of consumers and businesses, thereby driving market growth.
 

Cleaning Products Market Analysis

Based on product type the market is segmented into surface cleaners, toilet cleaners, glass & metal cleaners, floor cleaners, fabric cleaners, dishwashing products, and others (personal care cleaners, building cleaner, etc.). The surface cleaners segment holds the maximum share in the market and dominates the market with a revenue of around 82.7 billion in 2023 and is anticipated to grow with a CAGR of 5.7% in the coming years. The COVID-19 pandemic has significantly increased global awareness of hygiene and cleanliness, driving the demand for effective surface cleaning solutions. Rapid urbanization and the expansion of residential, commercial, and public spaces necessitate regular maintenance to ensure cleanliness. New buildings, offices, shopping centres, and public transport systems require consistent upkeep to maintain hygiene standards. High foot traffic in commercial areas such as malls, offices, and public transportation systems further elevates the need for frequent cleaning to preserve both hygiene and appearance.
 

Additionally, higher disposable incomes enable consumers to invest in premium and specialized cleaning products. This increased spending power also prompts businesses to allocate more resources toward maintaining cleanliness in their facilities. As consumer affluence rises, there is a growing preference for high-quality and effective cleaning products, leading to increased demand for advanced surface cleaners.
 

Based on the ingredients of the cleaning products market is divided into organic and synthetic. The synthetic segment holds the maximum share in the market with around 57.2% of the total market share and is anticipated to grow at a CAGR of 4.7% in the forecast timeframe.
 

Synthetic products typically present a cost-effective alternative to certain organic options. Their lower production costs and high availability make them appealing to budget-conscious consumers and businesses. Ongoing advancements in chemical formulations are enhancing the efficacy and specialization of synthetic cleaning products, resulting in superior stain removal, extended durability, and specific applications for various surfaces.
 

Rising environmental awareness is driving the demand for organic cleaning products. Consumers increasingly seek products made from natural, biodegradable ingredients that minimize environmental impact. Organic products are perceived as safer for health due to their absence of harsh chemicals and toxins, a factor particularly important for households with children, pets, or individuals with allergies.
 

Asia Pacific: Asia Pacific held a market of around 35.2% in 2023 and is expected to grow at a CAGR of 5.9% during the forecasted timeframe. Rapid urbanization in countries such as China, India, and Southeast Asian nations is significantly driving the demand for cleaning products across residential, commercial, and public sectors. As cities expand and new infrastructure emerges, the requirement for effective cleaning solutions intensifies. Economic growth in the Asia-Pacific region has resulted in increased disposable incomes and higher living standards, thereby boosting expenditure on cleaning products for both residential and commercial use. Heightened awareness of health and hygiene, particularly in densely populated urban areas, further propels the demand for cleaning solutions. Concerns regarding air quality, infections, and overall cleanliness underscore the need for robust cleaning measures.
 

North America: The North America cleaning products market accounted for a CAGR of around 5.5% in the forecasted timeframe. In North America, stringent regulations across sectors such as healthcare, foodservice, and residential drive the demand for cleaning products. Compliance with these regulations necessitates the use of consistent and effective cleaning solutions. As a leader in innovation and technology, North America extends this expertise to the cleaning products sector. Advances in product formulations, smart cleaning devices, and multi-purpose solutions underscore the region's demand for state-of-the-art cleaning technologies. The increasing adoption of smart cleaning solutions and IoT-enabled devices, including robotic vacuums and automated dispensers, reflects a growing preference for convenience and efficiency. Additionally, high disposable incomes enable North American consumers to invest in premium and specialized cleaning products, further supporting the market for advanced and eco-friendly cleaning solutions.
 

Cleaning Products Market Share

The market is fragmented, with several regional and local companies operating on a global scale. Together these companies hold a market share of 8-10% of the total market. These companies are investing heavily in research and development to create innovative products, such as organic cleaning products. They are also focusing on expanding their distribution networks, both online and offline, to reach a wider customer base.
 

Cleaning Products Market Companies

Major players operating in the cleaning products industry are:

• Azelis 
• Blue Wonder 
• Bona 
• Borer Chemie
• Ecolab 
• Henkel
• Hygeniq
• NCH
• Nerta
• Nouryon
• Pollet
• Procter & Gamble
• Reckitt Benckiser
• Solenis
• Unilever 
   

Cleaning Products Industry News

• In February 2023, Ecolab launched a new consumer retail product line, Ecolab Scientific Clean, that offers cleaning solutions for commercial, industrial, and residential use, available exclusively online and in stores at The Home Depot. The new line of Ecolab Scientific Clean products across four categories – degreasers, pressure washer concentrates, floor care, and bathroom cleaners – is now available at The Home Depot.
   
• In September 2023, At Climate Week NYC, the University of Oxford, in partnership with Unilever, has launched a new report identifying the policy interventions needed to address the carbon emissions of everyday cleaning, laundry and home care products. The company has launched a new hand dishwash product made with naturally derived ingredients which means that, while delivering the same superior cleaning solutions.
   

The cleaning products market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD billion), (Million Units) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Surface cleaners
• Toilet cleaners
• Glass & Metal cleaners
• Floor cleaners
• Fabric cleaners
• Dishwashing products
• Others (personal care cleaners, building cleaner, etc.)

Market, By Ingredient

• Organic
• Synthetic

Market, By Price Range

• Economy
• Medium
• High

Market, By End Use

• Household
• Commercial  
  • Healthcare facilities
  • Hotels, restaurants & resorts
  • Educational institutions
  • Commercial laundry
  • Others (warehouses, office spaces, etc.)
• Industrial

Market, By Distribution Channel

• Online  
  • E-Commerce sites
  • Company website
• Offline 
  • Hypermarket & supermarkets
  • Specialty stores
  • Other retail stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Malaysia
  • Indonesia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa