Citrus Gummies Market Size - By Fruit Type (Orange, Lemon, Lime, Grapefruit), By Form (Traditional Gummies, Chewy Candies, Sour Gummies, Sugar-free Gummies), Flavor, Packaging Type, Consumer Orientation, Distribution Channel & Forecast 2023 – 2032

Citrus Gummies Market Size

Citrus Gummies Market size was valued at USD 188.2 million in 2022 and is estimated to witness over 6% CAGR from 2023 to 2032. Consumers typically seek convenient snack options that are tasty and provide health benefits. Citrus gummies meet these preferences since they are perceived as healthier substitutes to traditional sugary candies and possess potential vitamin content.
 

Oranges, lemons & grapefruits possess antioxidant properties and high vitamin C content. The growing awareness regarding the benefits of citrus fruits and the ease of consumption offered by citrus gummies are forecast to drive market expansion.
 

The industry has witnessed a growing trend toward products made from natural ingredients without any artificial preservatives or additives. The demand for citrus gummies made from natural fruit extracts and clean label formulations are therefore expected to witness growth over the forecast timeline.
 

The industry is highly competitive in nature and characterized by the presence of numerous players vying for citrus gummies market share. Unique flavors, advertising nutritional benefits, and innovative packaging are some of the major differentiators for companies to stand out in the crowded marketplace. Manufacturers must comply with various regulatory requirements such as allergen labeling, food safety standards, health claims, and nutritional labeling. Any potential risks associated with these products may drive down the acceptance rate and hamper the market growth.
 

COVID-19 Impact

The COVID-19 pandemic has disrupted global supply chains including the sourcing of ingredients and raw materials for citrus gummies. Raw material availability and delivery have been impacted by transportation restrictions, border closures, and reduced production capacity.
 

Changing consumer preferences influenced the demand for citrus gummies with some segments experiencing fluctuations in sales. The pandemic has had an effect on pricing dynamics, which has led to volatility in input costs and purchasing power. The reduced number of COVID-19 cases and implementation of subsequent strategies by government & non-government organizations are predicted to drive the market revenue.
 

Citrus Gummies Market Trends

Consumers are increasingly seeking healthier & more natural snack options. This trend has led to a rise in the demand for citrus gummies made with natural ingredients such as natural flavors, real fruit extracts, and plant-based sweeteners. In addition, the popularity of citrus gummies that include functional ingredients such as vitamins, antioxidants, and dietary fibers is gaining popularity as consumers look for added health benefits.
 

The COVID-19 pandemic has heightened consumer awareness about the importance of immune health. Citrus fruits are known for their high vitamin C content, which is associated with immunity boosting properties. This has led to a surge in demand for citrus gummies that promote immunity, specifically those fortified with vitamin C or other immune-supporting ingredients. The demand for vegan and plant-based food products has been on the rise, driven by factors such as health consciousness, sustainability concerns, and ethical considerations.
 

Citrus Gummies Market Analysis

The citrus gummies market from orange-flavored gummies held over USD 168.23 million revenue in 2022. Oranges are citrus fruits, known for sweetness and tanginess. It is the preference for this flavor that is driving the demand for orange-flavored citrus gummies. Lemons and grapefruits are associated with their detoxifying properties and metabolic benefits, respectively. Consumers are inclined toward gummies infused with these flavors since they correspondingly associate the nutritional benefits of fruits with these gummies.
 

The traditional gummies accounted for 45% of the market share in 2022. Traditional gummies are a popular form of citrus gummies due to their familiarity and convenience.
 

The sugar-free citrus gummies market growth is supported by the presence of a significant health-conscious customer base. These products are formulated with alternatives or artificial sweeteners, which are emerging as an increasingly popular choice among consumers that are mindful of their sugar intake.
 

The citrus gummies market from citrus blend segment is set to expand at a CAGR of 6% through 2032. Citrus blend gummies provide a unique combination of multiple citrus flavors in a single product. Consumers who enjoy a variety of citrus tastes and prefer having multiple flavors in one gummy find these gummies enticing. Single citrus flavor gummies are also forecast to exhibit a steady demand. Companies typically ensure that their product portfolio includes diverse flavors targeting a wider customer base.
 

The citrus gummies market from jars were the largest packaging segment in 2022 and is slated to show tremendous growth in the coming years. Citrus gummies are often packaged in bottles or jars, particularly larger quantities or family-sized packs. Bottles and jars offer a sturdy & reliable packaging solution that can protect the gummies from crushing or damage. Attractive packaging and innovative designs are at the forefront of the major brands’ initiatives.
 

The citrus gummies market from athletes & fitness enthusiasts segment accounted for the largest revenue share in 2022. Health-conscious consumers place a high value on the nutritional content and ingredients of the citrus gummies. This demographic also seeks out products that are made with organic or natural ingredients, devoid of preservatives and artificial additives.
 

The demand for citrus gummies among health-conscious consumers will be driven by the presence of functional ingredients such as vitamins, antioxidants, or herbal extracts that offer perceived health benefits.
 

The citrus gummies market from online retail segment will gain remarkable momentum during the forecast timeline. Online platforms offer easy access to a wide array of citrus gummies, enabling buyers to browse & purchase products from homes. This factor will drive product demand among busy or tech-savvy consumers. Reviews & ratings of various products are available online, which can help consumers in making purchasing decisions.
 

With the growth of direct-to-customer and e-commerce channels, companies have been increasingly focusing on distribution through online retail channels to address a wider customer base.
 

North American consumers are increasingly focused on health & wellness. Citrus gummies are often marketed as a healthier alternate to traditional candies due to their natural fruit flavors and potential nutritional benefits. The demand for citrus gummies is driven by consumers seeking tasty & convenient snacks that ally with their health-conscious lifestyles.
 

Citrus Gummies Market Share

Some of the major companies operating in the citrus gummies market are :

• Hershey Company
• Mondelez International Inc.
• Haribo GmbH & Co. KG
• Ferrara Candy Company
• Perfetti Van Melle
• Albanese Confectionery Group, Inc.
• Black Forest Organic
• Trolli GmbH
• The Promotion In Motion Companies, Inc.
•  SmartSweets.

These companies employ both organic and inorganic strategies, such as new product development and partnerships, for market expansion. They also invest heavily in R&D to develop innovative products for ensuring differentiation.
 

Citrus Gummies Industry News

• Following the acquisition of Unilever by OLLY in 2019, OLLY released its citrus gummy supplements in Singapore in March 2020, emphasising the significance of expanding market reach in order to capitalize on new prospects.
   

This citrus gummies market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Kilo Tons) from 2018 to 2032, for the following segments:

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Market, By Fruit Type

• Orange
• Lemon
• Lime
• Grapefruit
• Other fruits

Market, By Form

• Traditional gummies
• Chewy candies
• Sour gummies
• Sugar-free gummies

Market, By Flavor

• Citrus blend
• Single citrus flavor

Market, By Packaging Type

• Bottles
• Pouches
• Jars
• Blister packs
• Others

Market, By Consumer Orientation

• Children
• Adults
• Elderly
• Athletes and Fitness enthusiasts
• Others

Market, By Distribution Channel

• Supermarkets
• Convenience stores
• Online retail
• Drugstores
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Malaysia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Egypt