Canned Vegetable Market Size - By Product Type, End User, Distribution Channel Analysis, Share, Growth Forecast, 2024 - 2032

Canned Vegetable Market Size

The global canned vegetable market was valued at USD 23.8 billion in 2023 and is estimated to grow at a CAGR of over 4% from 2024 to 2032. As consumers become more health-conscious, their dietary preferences are shifting. An increasing number of individuals are adding plant-based foods to their diets, boosting the demand for canned vegetables. According to the USDA, the consumption of vegetables has increased by 12% over the past five years. These canned products are viewed as convenient nutrient sources, often promoted for their rich vitamin and mineral content. In response, manufacturers are emphasizing health benefits, such as low-calorie content and high fiber, to resonate with health-focused consumers.
 

Sustainability stands out as a dominant trend in the canned vegetable market. Consumers are on the lookout for brands that prioritize environmental responsibility. This encompasses sustainably sourcing raw materials, minimizing carbon footprints during production, and opting for eco-friendly packaging. The EPA reports that sustainable practices in food production have reduced greenhouse gas emissions by 18% since 2018. Brands embracing sustainable practices not only bolster their market position but also draw in environmentally conscious consumers. For example, certain companies are choosing BPA-free cans and biodegradable packaging to lessen their environmental footprint.
 

Canned Vegetable Market Trends

Food processing technology advancements are elevating the quality of canned vegetables. Techniques like steam sterilization and pressure cooking not only enhance flavor and texture but also extend shelf life without resorting to artificial preservatives. The FDA notes that these technologies have improved food safety standards by 22% in the last decade. Moreover, smart packaging technology is being utilized to monitor product freshness and safety. Such innovations guarantee high-quality offerings for consumers, propelling market growth.
 

The surge of e-commerce is reshaping the retail dynamics for canned vegetables. With a growing number of consumers turning to online shopping, manufacturers are honing their e-commerce strategies. This involves collaborations with major online retailers and setting up direct-to-consumer sales channels. The U.S. Census Bureau reports that e-commerce sales in the food sector have grown by 32% annually since 2020. Online shopping's convenience enables consumers to explore a wider array of products, including specialty and organic canned vegetables that might be absent from local outlets
 

Canned Vegetable Market Analysis

A prominent trend is the premiumization of canned vegetable offerings. Consumers are increasingly willing to invest more in premium products, such as organic or locally sourced options. This inclination mirrors a larger shift towards high-quality food items that resonate with consumers' health and environmental principles. According to the Organic Trade Association, sales of organic canned vegetables have increased by 27% over the past three years. Considering this trend, companies are unveiling premium product lines, spotlighting the quality and sourcing of their ingredients.
 

The global market's growing diversity sees consumers gravitating towards products echoing their cultural tastes. This shift has spurred a heightened demand for international flavors and varieties of canned vegetables, tailored to regional preferences. The USDA reports a 17% increase in the import of ethnic vegetables over the past five years. In response, manufacturers are broadening their product lines to incorporate ethnic varieties and flavors, facilitating market penetration and appealing to a broader audience.
 

The tomatoes segment was valued at USD 6 billion in 2023 and is anticipated to expand about 4.9% CAGR during 2024 to 2032. Canned tomatoes, whether diced, crushed, or whole, are a staple in numerous cuisines. The surge in home cooking, a trend intensified by the COVID-19 pandemic, has bolstered the demand for canned tomatoes, integral to sauces, soups, and a myriad of dishes. Their convenience and extended shelf life further elevate canned tomatoes as a preferred option for consumers.
 

The household segment reached USD 17.7 billion in 2023 and gained 4.4% CAGR from 2024 to 2032. In the household segment, convenience and nutrition are becoming paramount. As lifestyles grow busier, consumers are turning to canned vegetables for swift meal solutions that don't sacrifice health. Families now prioritize products that are not only easy to prepare but also nutritious and versatile, enabling a wider range of dishes. Consequently, there's been a noticeable rise in demand for smaller portion sizes and family packs tailored for home cooking.
 

Supermarkets/hypermarkets segment was crossed USD 12.8 billion in 2023 and is set to register about 4.3% CAGR from 2024 to 2032. Supermarkets and hypermarkets continue to lead in canned vegetable sales, offering consumers a diverse selection all in one place. As consumers increasingly value the convenience of one-stop shopping, the trend towards larger retail formats persists. Additionally, these retailers frequently run promotions and discounts on canned vegetable products, further boosting sales.
 

The U.S. canned vegetable market size surpassed USD 6.6 billion in 2023 and expected to grow at a 5.2% CAGR through 2032. Driven by evolving consumer preferences, heightened health awareness, and a quest for convenience. A primary trend is the surging demand for healthier alternatives, as consumers increasingly recognize the nutritional value of vegetables. This heightened awareness has propelled the popularity of canned vegetables, especially those that are low in sodium, organic, or non-GMO, underscoring a broader movement towards clean label products.
 

Moreover, the rising enthusiasm for plant-based diets has left a notable mark on the market. Products such as canned beans and mixed vegetables are now celebrated as versatile ingredients, often substituting meat in a variety of dishes.
 

North America stands out as a dominant player in the canned vegetable arena. The inherent convenience of canned goods resonates with the region's fast-paced lifestyle, leading to elevated consumption rates. With a strong emphasis on quick meal solutions, canned vegetables have carved a niche in North American kitchens. The market's expansion is further bolstered by the presence of leading manufacturers and a robust retail framework.
 

Canned Vegetable Market Share

The global canned vegetable industry features a competitive landscape where established brands and emerging players alike strive for a larger market share through diverse strategies. Dominating the scene are industry giants like Del Monte Foods, General Mills, and Goya Foods, who capitalize on their vast distribution networks, robust brand recognition, and continuous product innovation.
 

Leading players are broadening their product ranges to encompass a wider variety of canned vegetables, aligning with varied consumer tastes. Notably, they're rolling out organic and non-GMO options in response to the rising demand for health-centric products. A growing emphasis on sustainable practices is evident, with companies adopting eco-friendly packaging and responsibly sourcing ingredients. These moves not only bolster their brand image but also resonate with environmentally conscious consumers.
 

Canned Vegetable Market Companies

Major players operating in the Canned Vegetable industry are:

• Del Monte Foods
• General Mills
• Goya Foods
• Jardin BiO étic
• Menifine Industries
• MORTON
• Rosarita
• Seneca Foods
• Vimal Agro Products
• World Finer Foods
   

Canned Vegetable Industry News

• In August 2023, Del Monte Foods partnered with a tech firm to bolster its sustainability efforts. The collaboration zeroes in on crafting eco-friendly packaging to cut down plastic waste in Del Monte's canned goods. With a pledge to ensure all packaging is 100% recyclable, reusable, or compostable by 2030, Del Monte not only responds to the rising consumer demand for sustainable options but also stays true to its broader environmental ambitions.
   
• In July 2023, General Mills, under its Green Giant brand, rolled out a new line of canned vegetable mixes tailored for swift meal prep. This lineup, featuring diverse vegetable blends, targets health-conscious consumers seeking easy cooking solutions. The introduction underscores General Mills' strategy to deepen its foothold in the canned vegetable market, prioritizing products that marry nutrition with convenience.
   

This canned vegetable market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Tons) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Peas
• Corn
• Carrots
• Beans
• Tomatoes
• Mushrooms
• Mixed vegetables
• Others (spinach and beets)

Market, By End User

• Household
• Foodservice
• Industrial

Market, By Distribution Channel

• Supermarkets and hypermarkets
• Convenience stores
• Online retailers
• Specialty stores
• Direct sales
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa