Canned Vegetable Market Size-By Product Type, End Use, Distribution Channel Analysis, Share, Growth Forecast, 2024 - 2032

Canned Vegetable Market Size

The global canned vegetable market was valued at USD 23.8 billion in 2023 and is estimated to grow at a CAGR of over 4% from 2024 to 2032. The market of food has started changing the form of diet that people consume. This includes using more plant foods leading to higher usage of canned vegetables.
 

Sustainability is one of the most prominent characteristics of this market, which has an important place in the industry for canned vegetables. Customers are very picky regarding which brands to spend their money on because many of them wish to work with green companies. This incorporates eco-friendly growing practices, reduced emissions during manufacturing, and safe materials for packaging.

As per EPA, emissions of greenhouse gases associated with food production using sustainable practices have been reduced by 18% after 2018. By putting these measures in place, brands will not only gain a competitive edge but also attract customers who stand for the environment. For example, some organizations are now switching to BPA-free cans and biodegradable materials for packaging to minimize their environmental impact.

Canned Vegetable Market Trends

Improvements in technology for food processing seen as improvement in the quality of canned vegetables. Steam Sterilization and pressure cooking enhance the flavor and texture of the item while also doing away with the need for preservatives completely. According to the FDA, these methods have improved the standards of food safety by 22% relative to the last ten years. In addition to this, smart packaging facilitates the monitoring of product safety and freshness. Such high-quality food products add surety to consumers which contributes to the potential growth of the market.
 

With more people opening to online shopping, the canned vegetables industry is witnessing a huge transformation in its retail structure. Industries are shifting their focus on tailoring their e-commerce strategies to accommodate this trend. This encompasses working with gigantic online retailers and even selling directly to the consumer. The U.S. Census Bureau reports that food sales via e-commerce have been growing at yearly rate of 32% since 2020. This makes it more convenient for consumers to access specialty canned organic vegetables that are not often found within their local grocery stores.
 

Canned Vegetable Market Analysis

A prominent trend that is becoming increasingly noticeable in the U.S. market for canned vegetables is premiumization. Consumers are much more inclined to invest in higher quality products such as organic or fresh produce. This phenomenon indicates a shift toward ‘healthy foods’ that meet consumer’s health and environmental needs. According to the Organic Trade Association, organic canned vegetables sales grew by 27% over the past three decades. Due to this reality, companies are now developing new promotional strategies that incorporate new best practices of sourcing and product formulation.
 

Now, consumers in the most developed markets are showing interest in region specific products. This means more canned vegetables appealing to international tastes and meeting the requirements of different consumption regions.

In 2023, the tomato segment from canned vegetables market segment was valued at USD 6 billion and is expected to grow at a CAGR of 4.9% from 2024-2032. During COVID-19, people were more interested towards cooking and were moving towards buying canned tomatoes which are used in soups, sauces and other dishes. Longer shelf life makes them an attractive segment among the retailers and end-users.
 

People were motivated to cook more during the COVID camping which increased the usage of canned tomatoes in sauces, soups, and many other dishes. Moreover, their long shelf life makes them more appreciated by the sellers.
 

In 2023, the canned vegetables market for households was valued at USD 17.7 billion, and is expected to grow at a CAGR of 4.4% from 2024 to 2032. With health benefits and convenience becoming fundamental for the household, usage of canned vegetables is expected to increase as lifestyle become more fast paced. Families first and foremost want products that are quick and easy to prepare, but tasty and nutritious. From what we can tell, there is an increased demand for small family sized portions that are easier to cook.
 

In the year 2023, the segment for supermarkets and hyper-markets achieved USD 12.8 billion in revenue and has maintained a CAGR of 4.3% from 2024 to 2032. Supermarkets and hyper-markets remain supreme in the categories of vegetable canning and outpace sales by offering every product under a single umbrella. This trend seems to spiral upwards with busy schedules and lack of time to shop. Another point to note is that these retailers carry out numerous sales and discounts during the year which boosts sales for canned vegetables.
 

In the year 2023, the U.S. canned vegetable market generated around USD 6.6 billion and further expected to grow at the rate of 5.2%. A shift between consumer preferences towards better health and easier meal solutions have all led to marked change in the market. One of the primary trends is increased market positioning for canned vegetables with low sodium organic and non-GMO compounds. This shift in demand market has also been stimulated by customers being more health aware of the nutritional benefits vegetables. In addition to this shift, the increasing interest towards plant diets has greatly impacted the market.

Beans and mixed vegetables in cans are now in vogue and are seen as a common meat replacement across various dishes. Canned vegetables present an attractive opportunity in North America. This region has a very fast paced culture that makes them prefer convenience foods and as a result, these foods are consumed in large quantities. Canned vegetables are also becoming a household name in North America due to their healthy meal alternatives. The market is strengthening with the presence of major international players and well-established retail infrastructure.
 

Canned Vegetable Market Share

The competition within the business of canned vegetables is very intensive on the global scale as it contains all the large market players in addition to the smaller ones who are trying to grab a pie of the market with varying strategies. With regards to the canned vegetables industry, companies such as Del Monte Foods, General Mills, and Goya Foods hold a major share of the market as they have broad distribution, international brand presence and continuous innovation of products.
 

To cater to varying demands from different consumers, large scale manufacturers are increasing the range of products that they offer. They are now introducing organic and non GMOs as a response to the rising health consciousness among consumers. There is also a focus on sustainable packaging and sourcing of materials which indicates a shift in responsible corporate behavior. This enhances the brand image and appeal of the product to customers who are concerned about the environment.
 

Canned Vegetable Market Companies

Major players operating in the canned vegetable industry are:

• Del Monte Foods
• General Mills
• Goya Foods
• Jardin BiO étic
• Menifine Industries
• MORTON
• Rosarita
• Seneca Foods
• Vimal Agro Products
• World Finer Foods
   

Canned Vegetable Industry News

In August 2023; Del Monte Foods embarked upon a technology partnership with a focus on furthering their sustainability strategies. The aim is to create sustainable support packaging to decrease plastic waste from Del Monte’s canned products. By 2030 Del Monte Foods seeks to achieve 100% recyclable, reusable, or compostable packaging which demonstrates the company’s ability to respond to consumer expectations and their commitment to the plant.
 

In July 2023; General Mills unveiled a new series of canned mixes of vegetables branded by Green Giant for quick meals. The new range with different combinations of vegetables is meant for the wholesome consumers who wish to eat healthy but do not have time to prepare food. This will help strengthen the company’s competitiveness in the canned vegetable market and indicates the company’s increased focus on the nutrition and convenience mix.
 

This canned vegetable market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Tons) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Peas
• Corn
• Carrots
• Beans
• Tomatoes
• Mushrooms
• Mixed vegetables
• Others (spinach and beets)

Market, By End Use

• Household
• Foodservice
• Industrial

Market, By Distribution Channel

• Supermarkets and hypermarkets
• Convenience stores
• Online retailers
• Specialty stores
• Direct sales
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa