Canned Tuna Market Size - By Type, Packaging, End-Use, Distribution Channel Analysis, Share, Growth Forecast, 2025 - 2034

Canned Tuna Market Size

The global canned tuna market size was valued at USD 39.6 billion in 2024 and is projected to expand to over 4.4% CAGR from 2025 to 2034. Canned tuna is fish packaged in canisters filled with water, oil, or brine and it represents a form of protein that is relatively easy to obtain and lasts a long period. The worldwide food market has embraced it due to its affordability, health benefits with high protein and omega-3 content, and its many uses in cuisine. The National Oceanic and Atmospheric Administration (NOAA) reports that the USA alone consumed over 600 billion pounds of canned tuna in the year 2022.
 

Also, Canned tuna has market penetration has increase due to the growing e-grocery business, for instance the U.S Department of Agriculture has recently reported that online grocery sales increased by 15% in the year 2023. In addition, regions such as the new world looking for convenience and focused on healthy eating habits are improving in product variations like low sodium options.

Canned Tuna Market Trends

A greater number of brand names are obtaining certifications which are eco-friendly such as MSC. NOAA mentions that the US achieved a 15% growth in sustainably harvested seafood in the year 2023. Also, the increasing number of health-aware consumers has triggered the demand for low-sodium fish, organic tuna, and tuna with added flavors.
 

According to the US Census Bureau, online retail sales witnessed growth of 20% in 2023 underlining the increasing preference of online retail and direct consumer sales channels. At the same time, urbanization and higher disposable income fueled more spending in developing economies, mostly in the Asia-pacific and Latin America. The World Bank confirmed a growth of 5% of urbanization in these geographic areas in 2023 accelerating growth of the market.
 

Canned Tuna Market Analysis

The growth rate and market size can be greatly influenced by the capacity to broaden product offerings by including low sodium, organic and flavored options. Sustainability pressure, coupled with overfishing problems, has contributed to the movement toward changing tuna sourcing practices. Asia-Pacific has turned into a new market with increasing disposable incomes along with urbanization leading to its growth. Consumers’ dynamics alongside pattern changes have resulted in predicting consistent growth of the market.

Based on type, the canned tuna market from skipjack tuna segment reached USD 18.9 billion in 2024. Due to its larger availability, lower selling prices, and wider consumer acceptance, skipjack tuna has emerged as the leading species within the canned tuna sector. There is now greater potential for skipjack tuna in the canned market due to the growing consumer demand for inexpensive, healthy, and ecologically sustainable fish.
 

The canned in water segment from canned tuna market was valued at USD 15.3 billion in 2024. Canned tuna in water shows great potential on the market as there is significant growth in awareness portraying the association between healthy eating and heart health. Canned tuna in water focuses significantly on health keeping in mind the growing fitness trend as store-bought low-calorie, low-fat, food items are on the increase.
 

The made to consume aspect of the canned tuna is affordability, semi perishable nature and convenience, which makes it greatly sought after in the market. Different distribution channels such as supermarkets, hypermarkets and the credible online platforms provide the best varieties to the consumers, such as flavored, low-sodium and sustainably sourced products. The upward trend in online retail sales coupled with a lack of time and health-friendly alternatives has increased retail consumption.
 

The canned tuna market size from the retail consumption segment crossed USD 27.6 billion in 2024. The easy access, variety available in supermarkets, hypermarkets, and online retains which include flavored to sustainably sourced options acts as a hindrance towards the retail slumped fueled by convenience and affordability. Additionally, the growth aid comes from e-commerce and one on one consumer sales greatly boosts the demand.

The supermarkets/hypermarkets segment from canned tuna market was worth USD 17.5 billion in 2024. The distribution channels involve tuna being sold by supermarkets and hypermarkets, which add value and are of great importance to the end consumers. These big retail methods lead the market share owing to wide range of products they carry including different brands, flavors and type of packaging. Their existing infrastructure, especially in the cities, makes it convenient for tuna consumers including normal and bulk buyers.
 

As of 2024, the Germany canned tuna market size exceeded USD 1.4 billion. This increase is primarily triggered by an increasing interest towards healthy and convenient meal solutions alongside rise in the demand for protein rich food. German consumers tend to care for the sours of the food which include MSC certification from the Marine Stewardship Council and other organizations of the like. The market is characterized by diversity with the availability of oil packed, water packed, flavored canned tuna and others which are sold in hypermarkets, supermarkets, and online stores.
 

Canned Tuna Market Share

Sustainability remains the key focus when it comes to the strategies being adopted by the canned tuna companies alongside innovation. The use of eco-friendly practices while sourcing canned tuna from certified sustainable fisheries has also been increasing. Bycatch reduction is among the growing eco-friendly practices being adopted in the industry. Starting with other strategies, companies have been using flavored and vitamin enriched products to capture a broader market due to health issues. Moreover, the importance of direct-to- customer sales and e- commerce expansion of distribution has increased due to the growing trend of purchasing groceries online.
 

Moreover, consumers are known to be extremely vigilant and eco-friendly even, and brands are using special marketing strategies to win their trust by demonstrating ad campaigns that show character, traceability, and differentiation of the products.
 

Canned Tuna Market Companies

Major players operating in the canned tuna industry are:

• Bumble Bee Foods

• Calvo Group

• Century Pacific Food

• Dongwon Group

• Ocean Brands

• Princes Limited

• Starkist Co.

• Thai Union Group

• Tri Marine Group

• Wild Planet Foods
 

Canned Tuna Industry News

• In January 2022, Calvo Group introduced new appealing packaging for their Nostromo brand, which contains real peel technology.
 

• In 2021, Bolton Food, an Italian brand, joined up with this remarkable Oxfam collaboration marking a first in the fishing sector working through social enterprises.
 

This canned tuna market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2021 to 2034, for the following segments:

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Market, By Type

• Skipjack tuna
• Yellowfin tuna
• Albacore tuna
• Tongol tuna
• Others

Market, By Packaging

• Canned in water
• Canned in oil
• Canned in brine

Market, By End Use

• Retail consumption
• Foodservice and catering
• Food processing
• Others

Market, By Distribution Channel

• Supermarkets and hypermarkets
• Convenience stores
• Online retail
• Specialty stores
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa