Cannabis Edibles Market

Cannabis Edibles Market Size

The global cannabis edibles market size was estimated at USD 12.3 Billion in 2024. The market is estimated to grow from USD 14.8 Billion in 2025 to USD 54 Billion in 2034, at a CAGR of 15.9% from 2025 to 2034. The market is projected to increase with the introduction of cannabis infused food products which are legal for both medicinal and recreational uses.

Edible cannabis is used extensively along with variety of food which translated into overall growth of 17.2% CAGR during 2021-2024, this staggering growth is owing to legalization of edible cannabis in U.S. after 2018. A fresh market is rising for the cannabis edibles industry, which has gone from nearly nonexistent to a thriving food and beverage category in last 5 years.

As recreational cannabis legalization gained ground in more and more states, more people both professional and amateur tried their hand at whipping up cannabis. Thus, edible market is one of the fastest-growing segments in the cannabis industry, making tasty cannabis-infused food and beverages a hot commodity that’s in high demand. The popularity of edibles is only going to gain momentum till the forecasted year of 2034. As more consumers are drawn toward the world of edibles, use of the cannabis as a recreational and functional food ingredient has grown considerably in mass.

Cannabis Edibles Market Trends

• Edible Cannabis Popularity: Edibles are a popular way people use cannabis, especially in places where it’s legal to use for medicinal purposes or wellness. Additionally in recent times scientific studies reinstated cannabis usage in medicinal and wellness purposes which removed stigma to certain degree among consumers. Growth lays in that fact that in Colorado state itself has sold 5 million units of edible cannabis products by the major producers in last year.
  
• Rising Consumption Level in Adults: Above trend translated into exponential growth in edible cannabis consumption by adults in a way that 1 in 3 people are using or consumed cannabis on regular intervals.
  
• Demand for Gummies: The surge witnessed in the previous years from cannabis gummies is expected to rise further because of unique convenience that it provides. They are easy to consume as they come in different shapes and sizes like candies. Their relatively easy accessibility is one contributing factor to the increased demand Edible cannabis gummies. This alone fetched 72% of total sales in edible cannabis market and likely to stay stagnant for few years as this segment reached over saturation in terms of sellers.
  
• New regulation milestone: It is expected that by 2025 there will be more light put upon regulations which will offer clarity to the market regulators. Moreover, there is also a significant positive change in the expectation that cannabis products will be approved by the UK’s FSA in the spring of 2025. There is still a lot of uncertainty around cannabis industry and the anticipation is that this will help in resolving few uncertainties among western Europe countries, and it will likely follow similar trends in other countries as well.
  
• Emphasis on sustainability: As industry trends change, the emphasis on sustainability continues to increase. The expectation of the transition towards biodegradable and recyclable materials is projected to result in a massive reduction in material which harms the environment. More and more consumers expect businesses to embrace sustainability practices and implement them, therefore companies will be able to carve a niche for themselves and brag higher share in the market.
  

Cannabis Edibles Market Analysis

In 2024, edible cannabis is segmented into food, beverages and others by their product form. This market value is accounted for USD 12.3 billion in 2024 and anticipated to rise till staggering value of USD 54 billion till 2034 among which food segment accounted for 54.8% of total market owing to their higher consumption among adults and higher preference playing vital role.

• Food segment trends are in a constant state of flux, shaped by changing consumer preferences for organic, vegan, and plant-based options, as well as considerations for dietary restrictions. Companies include the introduction of novel ingredients like yuzu, alternative proteins, and even insects into food products in the U.S. as part of their recent product enhancement plan.
  
• In last year October, In U.S. Lowell Farms opened its first restaurant named Cannabis Café, making it one-of-a-kind cafes in hospitality institutions to receive a license to sell cannabis in Los Angeles. In hindsight, this plays a major role in driving these market segments in other states as well. This prominently lays foundation for future cuisine owners to prosper in this industry by closing the supply demand gap in edible food and beverage industry
  

In 2024, the cannabis edibles market in distribution channel is primarily bifurcated into offline and online category. The edible cannabis market is dominated by offline stores and markets, holding a significant 65.4% market share, followed by online channels which is rising at rapid pace in comparison and registered 4.5% higher growth than offline stores because of burgeoning quick e-commerce medium.

• Cannabis marketers or advertisers perceived an opportunity in the online world and significantly made alterations in the marketing strategies to be able to take advantage of the emerging possibilities. They are using digital marketing.
  
• Sellers on the internet are likely to experience much greater growth than the former because global digital out-of-home media spending increased at 36.9% in the U.S. in 2024, which is very encouraging. With this trend expanding throughout the economy, it is expected to benefit online sellers.
  

In 2024, the packaging sector is highly concentrated on plastic material, holding 48.5% of the cannabis edibles market share, with glass material targeting only a specific market category of premium products.

• The types for edible cannabis packaging defined as PET, Polypropylene (PP), and HDPE in plastic segment. PET is the material of choice for blow molded containers due to their lower price, ease of availability, and improved properties.
  
• Glass also provides great substitutes for plastic, as it doesn’t interact with the product, preserving the flavor and potency of edibles. This is conserved as a good opportunity for packaging manufacturers in this segment.
  

The U.S. cannabis edibles market takes a dominant share owing to its positive policy transformations in 2018 when more states began permitting the use of cannabis edibles. The U.S. leads the global edible cannabis market, holding 86% share of the market which estimates to USD 10.6 billion in 2024 and anticipated to rise till USD 47.1 bn by 2034.

• Journal of cannabis research states that usage rates among adults were 42% in America which is too high as compared to 2018 level of 26% only. This is mainly due to policies which were inclined towards liberalization of usage and research-based studies that helped culminate this market with rapid rise. After the introduction of this product in new states, there is rise in sales from USD 7.6 bn in 2022 to USD 8.9 bn in 2023, and since then the market is rising prominently. 
  
• In total of 7 states of U.S. it has been legalized for medical and recreational purpose, this number is rising with Seattle and Denver cities joining their forces and policy is under scrutiny to legalize them in next few months. This move will massively increase sales of prominent producers due to the whole new market opening.
  

Cannabis policies have once again shifted making cannabis edibles and concentrates available for sale which has enabled Canada to become the second largest market for cannabis edibles. Cannabis operated by Canada made a total revenue of USD 1.1 billion in 2024.

• Clevor edible cannabis sales rose about 24% from 2023 to 2024. Cannabis edibles grew more popular in Canada. Edibles recently became the second most common way of consuming cannabis after smoking in Canada. Consumption among the general population in provincial and territorial estimates ranged between 18% and 41%. The revenue in the edible cannabis market in Canada is expected to reach USD 1.3 billion in 2025.
  

Cannabis Edibles Market Share

The cannabis industry is booming across the U.S. and Canada and western part of Europe. Recreational and medical cannabis products, used as oil, edibles, vapes, skincare products, are now part of a multi-billion-dollar industry, and investors rushed to have fair share of this growing pie.

Top 5 companies in the cannabis edibles market include Kiva Confections, Wyld, Wana Brands, Plant Jam (Cloud Creamery), and Dixie Elixirs. Among which Wyld is the major company which is well-known for their incredible and tasteful CBD-based candy. For all the mentioned companies above, market capitalization for these companies ranges from USD 0.58 billion to USD 3.3 billion.

Curaleaf is the largest cannabis distributor in the U.S., with a USD 2.7 billion market cap. A few of the major mergers and acquisition involves Innovative Industrial company’s acquisition of a 16-acre industrial property in Florida, which formulated the largest medical-use edible cannabis market in the U.S.

In similar line, Curaleaf commenced adult-use edible sales in New York and began exploring global markets, acquired polish medical cannabis operator Can4Med and completed their USD 16 million acquisition of Northern Green Canada, a licensed cannabis producer, in April 2024.

These mergers and other activities make this market dynamic by nature, where frequency of business is high ending culminating into higher reward. The companies are adopting a marketing code of conduct, promising transparency and age-appropriate marketing of recreational cannabis products for inclusive growth in their sales.

The edible cannabis industry is not all glim and glitter as it presents a higher potential for risk due to its price volatility and the ever-changing regulatory landscape and thus companies are at high risks of losing their partial investment and capital occasionally.

Cannabis Edibles Market Companies

Some of the eminent market participants operating in the cannabis edibles industry include:

• BellRock Brands
• Canna River
• Wana Brands
• Copperstate Farms
• Kiva Confections
• Wyld
• Plant Jam (Cloud Creamery)
• Dixie Elixirs
• Naturecan
• Coda Signature
• Bhang Corporation
• Uncrate
  

Companies such as Wyld is one of the major edible cannabis sellers in the U.S., as they are highly focused on gummies sale, which is most popular among adults and teens. Wyld offers traditional Flavors like raspberry and strawberry and less-common huckleberry and marionberry.

It’s quickly establishing itself as the go-to cannabis edibles brand in U.S. Kiva is second largest in global and North America Market, as they have their sells network present across various state and sold in Arizona, California, Hawaii, Illinois, Massachusetts, Michigan, Nevada, Ohio, and Oklahoma. Wana Brands has the largest footprint of the top 3 companies, and they are expanding quickly with its unique lines of gummies.

Additionally, Company is also a pioneer in fast-acting technology that allows for the quicker onset of the cannabis meant to mimic the feeling of smoking cannabis flower. Three companies, two focused solely on cannabis gummies, currently dominate the market heavily and they are competing amongst each other to cater to every state of U.S. possible and brag higher market share.

Most of these companies are comparatively new in terms of age and thus this market provides a great opportunity for new entrants to establish their unique USP in rising market and also it provides great scope for creation of innovative and distinguished products which consumers like the most.

Edible Cannabis Industry News:

• In 2025, a self-care cannabis edible brand, CaliLily, will begin operations and is planning to make its debut with a wealth of business experience and an increase in cannabis usage. Founded by a duo, its goal is to transform self-care using cannabis infused food with bold flavors and new tastes.
  
• In June 2024, Curaleaf started selling to adults in New York and simultaneously pursued global sales. With the hope of growing their medical marijuana business, they acquired Can4Med, in Poland, along with a Canadian Licensed Cannabis producer which set them back $16 million.
  
• In June 2024, Ben Kovler reportedly discussed with the founding chairman of Boston Beer Co, Jim Koch about a possible merger.
  .
• Improving Company, a manufacturer of cannabis delicacies containing fruits, herbs, teas and spices, has secured USD 6.7 million in funding, bringing its total funding to USD 11 million as of December 2023.
  

The cannabis edibles market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Billion from 2021 – 2034 for the following segments:

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Market, By Form

• Food
• Beverages
• Others

Market, By Packaging

• Plastic 
• Glass
• Cartons
• Metal Cans
• Others

Market, By Distribution Channel

• Offline
  • Convenience Stores
  • Supermarket & Hypermarket
  • Specialty Stores
  • Others
• Online

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Russia
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE