Gluten Free Food Market Size – By Product, Distribution Channel Industry Analysis, Share, Growth Forecast, 2025-2034

Gluten Free Food Market Size

The global gluten free food market was estimated at USD 12.9 billion in 2024. The market is expected to grow from USD 14.1 billion in 2025 to USD 33 billion in 2034, at a CAGR of 9.9%. Increased consumer understanding that relates to gluten sensitivity, celiac disease, and the health advantages associated with eliminating gluten from the diet have prompted remarkable growth in the market. Non-celiac gluten sensitivity and an increased rate of celiac disease diagnosis have noticeably expanded the market. At the same time, overall health-oriented consumerism has even led those without an intolerance to utilize gluten-free products.
 

Additionally, the growth is fueled by the extension of the product range beyond conventional baked goods to include snacks, ready meals, and drinks, indicating the need for convenience. The growth in the share of retail trade and the internet has expedited overall market development as now gluten free products are widely sold in supermarkets and health stores and over the internet. Also, the use of clean labels and organic tendencies in product development shifts the attention of producers to natural, protein rich, and alternative flours such as almond, coconut, and quinoa, has accelerated the market.
 

The entry of large food brands aids in improving product quality, making it affordable, accessible and in turn increasing competition. Further, innovation is encouraged, but with gluten-free foods being more expensive, the challenge of high prices remains. Increased production costs due to specialty ingredients and specialized methods for manufacturing gluten free foods contribute to the high prices. Overall, a combination of technological development, consumer’s education and developing partnerships will pave the way towards a more competitive gluten-free food market.
 

Gluten Free Food Market Trends

• Surging demand for convenience food items: The change in technological contact has stimulated customer demand, as consumers have shifted towards a more hands-off method of meal preparation and consumption. Due to the necessity of dietary considerations in today's world, many must make compromises between nutrition and flavor, all of which adds to the ready-to-eat meal cycle.
   
• What matters most to customers in this category of food is the assurance of health benefits which make it ideal for a busy lifestyle. The increase in workers has resulted in a more pronounced dependence on easy to prepare or ready-to-eat meals which are time saving and nutritionally beneficial.
   
• The tradeoff between the new globalized diet and nutrition has led to a new category of on-the-go consumers, particularly the young adults, propelling food manufacturers to offer new kinds of deli snacks and ethnically inspired ready-to-eat meals. It demonstrates consumer's willingness to change dietary habits which is highly favorable for market growth during the forecast period. For example, Nestlé in 2023 launched off a subbrand of ready to eat meals under Lean Cuisine that caters to gluten free consuming teens and adults. This diversification expansion goes along with striving for increase of flexibility in healthy consumption.
   
• Expansion beyond bakery & snacks: With the advancement in technology the plant-based meat substitutes and gluten-free proteins are emerging as key items in the market, especially for health concerned consumers who want foods without gluten and meat. Also, new gluten-free beverages such as milk, protein shakes, and nutritional drinks are getting more popular. At the same time, the gluten-free ready to eat (RTE) meals industry is emerging at a fast pace and encompasses frozen meals, pasta, soup, and specific dieting meal kits for busy consumers.
   
• Although, celiac sufferers, gluten sensitive consumers, and general health eager people are on the rise making gluten-free diets more common. These meals include snacks like crackers, cookies, cakes, and even bread and are now available through restaurants, fast-food chains and catering services, allowing for gluten-free buns and bread, Further, fancier dining places provide gluten-free sauces, gravies, and pizza crusts as well as multi-cuisine gluten-free pasta. These places aim to serve gluten sensitive and celiac people and their preference when dining out.
   

Gluten Free Food Market Analysis

On the basis of product, the gluten free food market is segmented into bakery products, baby food, ready meals, cereals & snacks, pizza & pasta, savories, and others. The global gluten free food market held USD 12.9 billion in 2024. Bakery products segment held USD 7.2 billion in 2024.
 

• This segment is still the largest in the gluten free industry as there is great demand for bread, cakes, cookies, muffins, and other pastries made from almond, quinoa, and cassava flour. Innovation focuses on improving consumers' demand for healthier and tastier food by increasing texture, nutrient content, and shelf life.
   
• The increasing preference for gluten-free baby food stems from the desire to mitigate allergen exposure and enhance dietary digestion. Organic, non-GMO, and fortified baby cereals, purees, and even teething biscuits are on the rise in the market.
   

The gluten free food market is divided into conventional stores, hotels & restaurants, educational institutes, e-retailers, specialty services, and hospitals & drug stores. Conventional stores segment held USD 6.4 billion in 2024 and is expected to hold 50.6% share in 2032.
 

• Supermarkets and hypermarkets are the primary providers and sellers, offering sections devoted exclusively to gluten-free foods. Brand name and mainstream food companies are increasing their gluten-free product lines to enhance affordability and accessibility.
   
• Stores selling health foods and gluten-free products exclusively are successfully selling premium organic and allergen-friendly gluten-free products. Shops catering to people with celiac disease and other disorders with gluten-free foods are readily available in pharmacies and medical nutrition shops.
   

The gluten free food market is dominated by Europe, which was valued at USD 6.7 billion of total revenue in 2024.
 

• The demand of gluten-free foods in Europe is increasing because of the requirement of adequate nutrition and increasing awareness regarding gluten related diseases. Subsequently, the market is expected to increase between 2025-2034 at a remarkable pace.
   
• Moreover, with people trying to be on the gluten-free diet for multitudes of reasons like celiac disease or gluten sensitivity, food manufacturers are now more than ever being compelled to broaden the scope of gluten-free products. Moreover, there is a wider population now moving towards health and well-being and is actively looking for gluten-free products.
   

Gluten Free Food Market Share

Top 5 companies include boulder brands, cerealto, conagra brands, dr. schar, and enjoy life foods. Industry leaders are pursuing market ventures to secure their portion within the competition for the gluten free food industry be innovation of products, expanding their services, and creating collaborative contracts. This business space is clearly serviced by international institutions together with major food companies or brands that concentrate exclusively on gluten free foods.
 

Udi’s and Glutino are other brands owned by Boulder Brands (Pinnacle Foods), which operates in the gluten free food market alongside General Mills and Conagra Mills. The company has a market share in gluten free bakery products, medicines, frozen meals and snacks. It benefits from strong brand recognition and distribution networks. Jeffery Schwartz alongside the other directors of Conagra has greatly boosted their contribution to the gluten free component with new acquisitions and innovations and have appealed to those requiring convenient allergy friendly meals.
 

Schär, has a strong market position in Europe in gluten free bakery products, gluten free pasta, gluten free ready meals and most importantly, research and health formulated materials and ingredients. While Kellogg's Chex and Company Annie's Organic and Betty Crocker Gluten Free company have been the most sought-after products ever General Mills is the biggest shareholder. In parallel, the Kellogg Company has also used the health phenomena to take a stronger foothold in the market with gluten free cereals and snack bars.
 

Gluten Free Food Market Companies

Some of the eminent market participants operating in the gluten free food industry include:

• Boulder Brands
• Cerealto
• Conagra Brands
• Dr. Schar
• Enjoy Life Foods
• General Mills
• Glutafin
• Hero Group
• Kellogg’s Company
• Pinnacle Foods
• Prima Foods
• Seitz Glutenfrei
• Silky Yay Foods
• True Foods
• Wheafree
   

Businesses that serve the gluten sensitive and celiac customers with demanding quality standards have emerged like Glutafin, Seitz Glutenfrei, and Wheafree. Meanwhile, Hero Group and Prima Foods are concentrating on gluten free offerings in Europe and other markets. Similarly, Enjoy Life Foods, which is a subsidiary of Mondelez International, focuses on allergen-free and Clean Label snack foods capturing the growing demand for free-from foods.
 

New entrants such as Silky Yay Foods and True Foods are promoting organic, plant-based, highly-protein, gluten-free alternatives using and Direct to Consumer e-commerce sales. At the same time, cerealto positioned itself as a key gluten free private label manufacturer for supermarket chains and is expanding internationally.
 

All in all, competition among producers of gluten free foods is increasing as major players are concentrating on product development, marketing, and sustainability. The growth of private labels, specialty brands, and e-commerce on the other hand, increases the options for consumers which will be good for the gluten free food market. In coming times, those companies that can integrate innovation, nutrition, and label cleanness will dominate the market.
 

Gluten Free Food Industry News:

• In November 2023, Sweet Loren’s has expanded its line of products with the recent addition of Breakfast Biscuits in November 2023. The gluten free and healthy breakfast biscuits have 5 B vitamins, 3 grams of fiber, 4 grams of protein, and most importantly, 19 grams of whole grains, making them very nutritious.
   
• In June 2022, Kellogg's made a market impacting announcement regarding its operational restructuring plans by deciding to separate its business divisions into ‘snack’, ‘cereal’, and ‘plant-based foods’ so that it can be as responsive to market needs as possible and can focus on further blooming innovations.
   
• In May 2022, General Mills made news when they partnered with a new supplier of frozen pizza crusts, TNT Crust, which expands their gluten-free options to making crusts that are permanently gluten-free.
   
• In October 2023, Kellogg’s moved forward with its business restructuring plans and formed two new companies, Kellanova, while putting the other in charge of North American cereal products under the trade name WK Kellogg Company, which would include gluten free options to better serve the specific market.
   

The gluten free food market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in (USD Billion) & Volume in (Kilo Tons) from 2021 – 2034 for the following segments:

Click here to Buy Section of this Report

Market, By Product

• Bakery products
• Baby food
• Ready meals
• Cereals & snacks
• Pizza & pasta
• Savories
• Others

Market, By Distribution Channel

• Conventional stores
• Hotels & restaurants
• Educational institutes
• E-retailers
• Specialty services
• Hospitals & drug stores

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Russia
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE