Bubble Wrap Packaging Market Size - By Type, By Material, By Product Type, By End-use Industry, Analysis, Share, Growth Forecast, 2024 - 2032

Bubble Wrap Packaging Market Size

The global bubble wrap packaging market was valued at USD 3.2 billion in 2023 and is estimated to grow at a CAGR of 3.8% from 2024 to 2032.
 

The business in the bubble wrap packaging market has been on the rise due to the expansion of e-commerce. The bubble wrap packaging grew due to rising demand for protective packaging of consumers' products such as electronic and pharmaceutical items. As a result, the bubble wrap packaging is growing and also due to the increasing business of international trade and that of electronic manufacturing and health care. The latest trends in industry are the adoption of eco-friendly technologies, in which manufacturers bring biodegradable and environmentally friendly alternatives to bubble wrap packaging.
 

The export market is bound to grow along with the electronics and consumer goods market. As the demand for electronics grows with increasing consumer electronic devices like mobile phones, laptops, and TVs, so will the industry see the growing demand for trustworthy packaging materials such as bubble wraps. In this regard, for example, in August 2024, the Indian Brand Equity Foundation predicted that electronic products demand will grow to $400 billion by 2025.

Bubble Wrap Packaging Market Trends

The market reports several key trends that show the direction in which the market is evolving. One trend is that manufacturers use sustainable materials to produce more environmentally friendly products. In addition, technological advances are making bubble wrap lighter and more efficient. Growth in electronic commerce is also increasing demand in a number of industries. Companies provide custom solutions such as antistatic packaging for the electronic sector.
 

The principles of circular economy are also increasingly becoming currency with the attempts of ecologists to reduce waste production and introduce recycling systems. These trends show industry’s reaction to changing consumer needs, environmental issues, and technological progress. For instance, in November 2023, Sealed Air launched its new line of inflatable air cushions with at least 95 percent recycled plastic, BubbleWrap Extreme HRC Air Pillows. This new product highlights the company's commitment to reducing the environmental impact of packaging in support of efforts to promote sustainability in e-commerce and fulfillment industries.
 

Bubble Wrap Packaging Market Analysis

The market is experiencing considerable volatility due to fluctuating polyethylene prices and increasing environmental concerns. These concerns encourage innovation in cutting-edge packaging methods, which can lead to higher production costs. Nevertheless, there is also a growing need to create recyclable and biodegradable bubble wrap to meet the eco-friendly packaging demand in the pharmaceutical and e-commerce sectors. The restrictions on plastic use are compelling industries to focus on the development of sustainable materials. This is a challenge and opportunity for the bubble wrap packaging industry.
 

Based on type, the bubble wrap packaging market is divided into bubble sheets and bubble bags and mailers. The bubble sheets segment is projected to grow at a CAGR of over 4% during the forecast period.
 

• The bubble sheets segment is expected to increase due to its wide application range and practicality. They can be easily adjusted, allowing protection of items ranging from fragile products to electronics. As such, these sheets appeal to companies for protection and packaging requirements due to their high adaptability.
   
• Sustainability initiatives have also helped this segment to grow. In response to the growing demand for non-polluting products, manufacturers produce recyclable and biodegradable bubble sheets. Once consumers and companies begin to value eco-friendly or sustainable bubble sheets, they will gain an increased market share that will certainly help this segment grow.

Based on end-use industry, the market is segmented into electronics and electricals, pharmaceuticals, food and beverages, consumer goods, logistics and transportation, and others. The electronics and electricals segment dominated the market with a market share of over 35% in 2023.
 

• The bubble wrap packaging market is dominated by the electronics and electrical segments. This demand is driven by the need for protective packaging in consumer electronics products. With increased growth in sales of smartphones, laptops and appliances, manufacturers are looking for reliable cushions for delicate components during transportation or storage. Since it is a light and robust material, bubble wrap is the perfect material for use in electronic devices and reinforces its first position in all end-use segments.
   
• The growing popularity of e-commerce has made effective packaging a necessity for electronics and other delicate goods. The need for strong bubble wrap packaging has increased, strengthening the change and progress in bubble wrapping for electronics.

North America bubble wrap packaging market held a significant share of over 25% in 2023. The United States is one of the largest and most developed markets for bubble wrap. The country boasts a strong and highly developed e-commerce market, electronics, and a robust logistics network. In addition, as the United States is an important player in online retail, there is a high demand for bubble wrap packaging in the electronics, pharmaceuticals, and consumer products industries. In recent trends, the market seems to be moving towards sustainable solutions, as companies are looking for environmentally friendly alternatives to plastic bubble wrap. This change is imposed by the government's plastic waste management policies.
 

China bubble wrap packaging market is known as one of the world’s largest manufacturing centers. The growth of e-commerce further drives demand for bubble wrap packaging in consumer electronics and logistics industries. Local industries manufacture biodegradable materials in accordance with the government's plastic waste rules.
 

India's e-commerce market is rapidly developing due to the boom in the consumer goods and pharmaceutical sectors, which are further contributing to the spread of the market. The growing demand for electronic products and better logistics contribute to growth. In line with the government’s efforts to promote sustainability, manufacturers are looking for biodegradable materials to be used as alternatives.
 

Japan market has experienced a high demand in the electronics and automotive industries. The country seems to focus on producing new technological innovations that are biodegradable. Other factors such as the increased use of advanced logistics, better e-commerce and strict environmental regulations promote the use of environmentally friendly materials, which further strengthens the need for them.
 

Germany's bubble wrap packaging market is driven by its industrial aspects, especially automotive, mechanical and pharmaceuticals. There are EU regulations on the reduction of plastic waste that are increasingly forcing the use of sustainable solutions. Germany is at the forefront of environmental development and makes a large use of recyclable and biodegradable materials.
 

The bubble wrap packaging industry in South Korea is expanding due to the rapid growth of its electronic sector and impressive e-commerce development. The country is now developing more environmentally friendly packaging to meet the plastic waste reduction policy, and the biodegradable material use policy formulated by the government.
 

Bubble Wrap Packaging Market Share

The competition in the bubble wrap packaging industry has increased significantly, as all major players are striving to capture market shares according to different factors. Businesses need secure packaging of delicate products, so the quality and strength of the product are essential. Furthermore, the development of material features, especially the invention of recyclable and biodegradable materials, is a game changer as it meets the needs of eco-friendly consumers.
 

On the other hand, companies also compete on a cost-effective basis and do not decrease value in favour of profit margins. Packaging that meets the diverse needs of customers, combined with top customer service, are also factors that distinguish one business from the other in a busy market. With the intensive growth of the electronic commerce industry, the need for strong supply networks and logistical capabilities became even more important, and competition between players increased.
 

Bubble Wrap Packaging Market Companies

Major players operating in the bubble wrap packaging industry are:

• Barton Jones
• Baywater
• Becpak
• BubbleMax
• Chemco
• Crownhill
• Filmar
• Ivex
• Jiffy
• Jpack
• Kawakami Sangyo
• Packman
• Polytech
• Pregis
• Premier Protective
• Sealed Air
• Smurfit Kappa
• Storopack
• Supreme Industries
• Veritiv
   

Bubble Wrap Packaging Industry News

• In August 2024, SROA Capital and INOArmor collaborated to develop an eco-friendly biodegradable product that is 100% biodegradable and will replace the use of traditional bubble wrap in self-storage facilities. SROA is poised to utilize this innovative product at all 650 locations in the United States, which is a huge step for the self-storage industry towards sustainability.
   
• In September 2024, Sealed Air enters into a joint venture with Best Buy to facilitate the latter improve its sustainability while using innovative packages. Some packaging solutions used by Best Buy due to Sealed Air include high recycled content bubble cushioning, paper bubble mailers and inflatable air pillows with recycled contents.
   

This bubble wrap packaging market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) and volume (Kilo Tons) from 2021 to 2032, for the following segments:

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Market, By Type

• Bubble sheets
• Bubble bags and mailers

Market, By Material

• Low-density polyethylene (LDPE)
• High-density polyethylene (HDPE)
• Biodegradable materials

Market, By Product Type

• Low grade bubble wraps
• General grade bubble wraps
• High-grade bubble wraps
• Temperature-controlled bubble wraps
• Others

Market, By End-use Industry

• Electronics and electricals
• Pharmaceuticals
• Food and beverages
• Consumer goods
• Logistics and transportation
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa