Broth Market Analysis

Broth Market Analysis

Shelf table broth market from the poultry segment is expected to garner significant revenue share by 2032. The growth can be attributed to the easy processing and affordability of poultry production. On account of its comforting qualities, culinary versatility, and nutritional value, chicken broth has garnered immense demand to render savory flavor in soups, stews, sauces, and risottos. Moreover, the robust popularity of instant, canned and boxed chicken broth given its long shelf life will also contribute to the segment growth. To cite an instance, in February 2023, Z Natural Foods® introduced its new Instant Chicken Bone Broth Soup Base Powder to provide health benefits of bone broth through maximum convenience.

Shelf table broth market from the specialty gourmet channel segment generated substantial revenue in 2022 and is expected to grow at notable CAGR from 2023 to 2032 driven by the strong presence of abundant high-quality and unique food products. For instance, in January 2022, Zoup introduced Zoup! Good, Really Good® Soups, its new retail broth lineup of gourmet, shelf-stable soups to offer heat-and-eat convenience to consumers. The increasing number of specialty food markets and food halls comprising variety of products, such as gourmet broths will further accelerate the industry growth.

APAC broth market is poised to witness over 3.5% CAGR between 2023 and 2032 due to the rising shift to sustainable food production and sourcing. The rising burden of pregnancy sickness has surged the need for alternative drinks in regular diets for enhancing joint health. As per MSD Manual, nausea and vomiting affect nearly 80% of pregnant women. The growing adoption of plant-based diets has spurred the higher demand for vegetarian and vegan broths sourced from ingredients, such as mushrooms, seaweed, and vegetables. The burgeoning consumer health consciousness coupled with the rising disposable incomes in India, China and Malaysia will also favor the regional market growth.