Broadcasting & Cable TV Market Size - Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2024 – 2032

Broadcasting & Cable TV Market Size

Broadcasting & cable TV market size is projected to record over 3% CAGR between 2024 and 2032, owing to the continued digitization of distribution infrastructure and the demand for regional & niche content. As per the N Screen Media data, YouTube TV was ranking as the fifth largest vMVPD (virtual multichannel video programming distributor) in the U.S. as of 2023.
 

The convergence of entertainment, information, and telecommunication is having significant impacts on the broadcasting & cable TV industry. There is an increased demand for various television broadcasting options including pay-TV, portable-TV broadcasting, digital broadcasting, and satellite-TV broadcasting. With consumers are seeking personalized content that caters to their individual interests & preferences, the industry demand will surge.
 

Broadcasting & Cable TV Market Trends

There is an increase in competition among service providers, prompting them to expand their service offerings by integrating Over-The-Top (OTT) media services. This trend allows providers to offer a wider variety of movies and historical content through content libraries, creating numerous growth opportunities. The integration of predictive analytics models by cable TV operators into their platforms is enabling them to offer highly customized content to consumers, further enhancing user experience & loyalty. This trend of personalized content delivery is expected to continue due to the increasing demand from consumers for more control of their viewing experiences. All trends will shape the industry outlook.
 

Broadcasting & Cable TV Market Analysis  

The broadcasting & cable TV industry from the satellite TV segment will grow significantly through 2032, impelled by the consumer inclination for bundled packages that include both pay-TV and Over-The-Top (OTT) services. As compared to other transmission systems, satellite TV can produce extremely high picture quality with relative ease, driving widespread adoption. The portability & flexibility of satellite TV in terms of installation contributes to market growth by enabling the live streaming of activities such as sports and news from multiple locations.
 

The advertising segment is poised to grow substantially up to 2032, owing to the growing penetration of satellite & cable TV networks in rural areas as well as the increasing need among marketers to broaden their customer base. As per the reliable stats, the European TV sector alone is generating an annual turnover of USD 127.6 billion and witnessing a reinvestment of USD 21.4 billion in content by its largest commercial broadcaster. This is creating a lucrative opportunity for advertising on broadcasting & cable TV.
 

Asia Pacific broadcasting & cable TV market will record strong growth during 2023 to 2032, attributed to increased customization possibilities and the rising trend of subscription video-on-demand. The availability of low-price internet plans and a surge in IPTV usage have made broadcasting & cable TV services more accessible to a wider audience, particularly in emerging nations. The existence of a significant number of households in India's rural areas and the availability of stable internet connections in these areas present significant growth opportunities for the regional industry.
 

Broadcasting & Cable TV Market Share

Major players involved in the broadcasting & cable TV industry include:

• Comcast Corporation
• DISH Network L.L.C.
• FOX 
• Discovery Communication Inc.

To get deep market penetration, service providers are offering language-specific packages tailored to the needs of their customers. Strategic partnerships & collaborations have become a key focus for broadcasting & cable TV service providers as they aim to enable continuous business growth and explore new revenue channels.
 

Broadcasting & Cable TV Industry News

• On December 31, 2023, EchoStar completed a merger with Dish Network, whereby Dish Network continues to exist as a wholly owned subsidiary under the EchoStar umbrella. This strategic move fulfills the company’s objective of providing seamless connectivity to individuals, businesses, and devices across the globe.

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