Bike and Scooter Rental Market Size - By Service (Pay as you go, Subscription-based), By Propulsion (Pedal, Electric, Gasoline), By Operation Model (Dockless, Station-based), By Vehicle (Bike, Scooter), By Rental Duration & Forecast, 2024 - 2032

Bike and Scooter Rental Market Size

Bike and Scooter Rental Market size was valued at USD 5.4 billion in 2023 and is estimated to register a CAGR over 15% between 2023 and 2032. The expansion of urban micro-mobility infrastructure is a crucial driver for the market.
 

As globally cities invest in the development of dedicated bike lanes, scooter paths, and parking zones, they create environments that are safer and more accessible for these types of transportation. This infrastructure development not only encourages the use of bikes and scooters by providing designated routes and parking but also addresses safety concerns, making these modes of transport more attractive to a broader audience. The presence of well-designed lanes and secure parking options reduces the risk of accidents and theft, enhancing user confidence in choosing bike and scooter rentals.

Moreover, cities with robust micro-mobility infrastructure often report increased adoption rates, as residents and visitors find these options more practical for their daily commutes and short trips. In essence, the growth and improvement of urban infrastructure directly supports and drive the market for bike and scooter rentals by making them a more viable and appealing choice for urban transportation.
 

For instance, as per the NYC Department of Transportation released article in May 2024, New York City has announced plans to extend its bike lane network by 50 miles over the next two years. This expansion aims to improve safety and connectivity for cyclists and e-scooter users, aligning with the city’s commitment to promoting sustainable transportation. The new lanes are expected to increase the utilization of bike and scooter rentals as the infrastructure becomes more accessible and user-friendly.
 

One significant restraining factor for the bike and scooter rental market is inadequate infrastructure and safety concerns. Many cities lack dedicated bike lanes or safe pathways, which lead to accidents and discourage usage. Poorly maintained roads and insufficient parking options further exacerbate safety issues. This infrastructure limitations hinder market growth by decreasing user confidence and reducing the overall appeal of bike and scooter rentals. As a result, addressing these concerns is crucial for fostering market expansion and ensuring user safety.
 

Bike and Scooter Rental Market Trends

The integration of bike and scooter rentals with digital platforms has become a pivotal driver for the growth of the micro-mobility market. By leveraging advanced mobile applications and digital technologies, rental services offer users a seamless and highly convenient experience. Mobile apps enable users to locate available bikes or scooters in real-time, make instant reservations, and process payments efficiently. This integration further allows for advanced features such as route planning, ride history tracking, and user feedback, enhancing overall service quality.
 

Additionally, the use of digital platforms facilitates better fleet management through data analytics, which helps operators optimize vehicle distribution, track maintenance needs, and ensure a high level of service availability.
 

As digital integration continues to evolve, it further supports market expansion by attracting tech-savvy consumers who value convenience and efficiency. The ability to access and manage rental services through smartphones aligns with modern consumer expectations for on-demand solutions. This technological advancement not only drives user adoption but also improves operational efficiency for service providers, making the integration with digital platforms a crucial growth driver in the bike and scooter rental market.
 

For instance, in April 2024, eBikeGo launch its Muvi brand of e-scooters in the international market. eBikeGo has strategically handpicked Virginia, Barcelona and Spain as the pivotal locations for its international operations. These regions have been carefully selected for their burgeoning demand for eco-friendly transportation alternatives and their strategic significance in reaching out to a broad spectrum of environmentally conscious consumers.
 

Bike and Scooter Rental Market Analysis

Based on service, the market is divided into pay as you go, and subscription based. The pay as you go segment accounted for a market share of over 67% in 2023. This model is a significant growth driver for the bike and scooter rental market due to its inherent flexibility and cost efficiency. It allows users to pay only for the duration of their ride, which appeals to those who use rental services sporadically rather than daily. This model eliminates the need for long-term commitments or subscriptions, making it an attractive option for casual riders, tourists, and occasional commuters.
 

The flexibility of paying by the ride aligns with users' varying needs and schedules, while the cost efficiency of not having to pay a flat monthly fee ensures that users only spend what they use. Further, it is particularly appealing in urban environments where users require transportation for short, infrequent trips, contributing to increased adoption and usage of bike and scooter rentals.
 

Based on propulsion, the bike and scooter rental market is categorized into pedal, electric, and gasoline. The electric segment accounted for the market share of over 75% in 2023, owing to its environmental and economic advantages. Electric bikes and scooters offer a cleaner, more sustainable alternative to traditional gas-powered vehicles, significantly reducing carbon emissions and contributing to urban sustainability goals. Their usage aligns with global efforts to combat climate change and reduce urban air pollution.
 

Economically, electric vehicles have lower operational and maintenance costs compared to their gas-powered counterparts. The absence of fuel and reduced mechanical wear translate to cost savings for both operators and users. This combination of environmental benefits and cost efficiency makes electric propulsion an appealing choice, driving its dominance in the market.
 

Asia Pacific led the global bike and scooter rental market with a share of over 38% in 2023, due to rapid urbanization and increasing mobility needs. As cities expand and populations grow, there is a rising demand for efficient and flexible transportation solutions. Bike and scooter rentals offer a practical answer to the congestion and pollution challenges faced by many urban areas. Additionally, supportive government policies and investments in infrastructure are further driving market expansion, positioning the Asia Pacific region as a key player in the global market.
 

In North America, the bike and scooter rental market is driven by the high adoption of tech-savvy and innovative solutions. Consumers in this region are increasingly seeking convenient and advanced mobility options, and bike and scooter rentals fit this demand perfectly. The integration of mobile apps, GPS tracking, and seamless payment systems enhances user experience and drives market growth. Additionally, environmental awareness and urban congestion issues are pushing more people towards these eco-friendly transportation alternatives.
 

Bike and Scooter Rental Market Share

Lime and Lyft are leading players in the bike and scooter rental industry, collectively holding over 7% of the market share in 2023. Lime maintains its competitive edge by continuously expanding its fleet of electric bikes and scooters and integrating advanced technologies such as GPS and smart locking systems. The company further focuses on strategic partnerships with cities and businesses to enhance its operational footprint and customer reach. By investing in user-friendly app features and responsive customer service, Lime ensures a seamless and satisfying user experience, helping it stay ahead in the competitive micro-mobility market.
 

Lyft stays competitive in the bike and scooter rental market through its integration with its existing ride-hailing services, providing a cohesive mobility solution for users. The company invests in expanding its scooter and bike fleets and incorporates innovative features such as dynamic pricing and advanced safety measures. Lyft's focus on creating a comprehensive transportation network and leveraging its extensive user base allows it to maintain a strong market presence and attract a broad range of customers.
 

Bike and Scooter Rental Market Companies

Major players operating in the bike and scooter rental industry are:

• Bird
• Bolt
• Cityscoot
• Dott
• Grin Scooters
• Helbiz
• Lime
• Lyft
• Nextbike
• Spin
• Tier Mobility
• Voi
   

Bike and Scooter Rental Industry News

• In April 2024, Lime, a rental electric scooter and bike operator backed by Uber Technologies Inc., announced plans to invest $55 million to expand its existing fleet.
   
• In January 2024, e-scooter rental companies Tier Mobility and Dott announced their merger, which will create the largest operator in Europe. Their investors are contributing an additional 60 million euros ($66 million) to support the newly combined entity.
   

The bike and scooter rental market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) and shipment (Units) from 2021 to 2032, for the following segments:

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Market, By Service

• Pay as you go
• Subscription-based

Market, By Propulsion

• Pedal
• Electric
• Gasoline

Market, By Operation Model

• Dockless
• Station-based

Market, By Vehicle

• Bike
• Scooter

Market, By Rental Duration

• Short term
  • Pedal
  • Electric
  • Gasoline
• Long term
  • Pedal
  • Electric
  • Gasoline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • UAE
  • South Africa
  • Saudi Arabia
  • Rest of MEA