Beverage Premix Market Analysis

Beverage Premix Market Analysis

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Based on form, the beverage premix market is divided into paste, powder, granules, and liquid. Paste form segment is projected to surpass USD 13 billion by 2030. Beverage premix pastes are easier to store & use and have a long shelf life. Many customers are becoming aware of the benefits of using these pastes. For example, instant coffee manufacturers have taken inspiration from dalgona coffee to produce instant coffee pastes. This mix will help customers save time on making coffee from scratch, while also offering them the advantages of instant coffee.
 

Beverage premix market share from the tea premix segment exceeded USD 7 billion in 2021. The worldwide tea-drinking population is growing at a notable rate every year. According to the Tea Census Report published by the U.K. Tea & Infusions Association (UKTIA) in 2022, the nation imports nearly 100,000 metric tons of tea each year, while consuming over 100 million cups of tea every day. These statistics will bolster the demand for premixed tea products to make the tea-making process faster and more convenient. Since more people are gaining a deeper understanding of the health benefits of drinking the beverage, the demand for premixed tea will rise considerably.
 

The hypermarket/supermarket distribution channels will capture more than 48% share of the global beverage premix market by 2030. The network of supermarkets and hypermarkets is growing at a strong pace across the developed and developing economies due to factors, such as rising disposable incomes and urbanization. More people are opting to shop from supermarkets as these places offer a variety of products and brands to choose from. As a vast portion of the customers that visit supermarkets belong to urban areas, the demand for instant foods and beverages has skyrocketed. It has prompted hypermarket chain owners to increase their investments in ready-to-drink beverage premixes to suit the unique tastes and preferences of customers.
 

North America beverage premix market value is anticipated to register 4% CAGR through 2030. The demand for premixes is expected to increase across the region with the notable presence of beverage consumers in corporate offices. The network of offices has grown at an appreciable pace as many reputed manufacturers and technology firms have set up their base in the region. Since more employees are increasing their daily coffee consumption, there is a rising need for instant beverage premixes from corporate cafeterias.
 

The region’s processed food & beverage industry is also expanding at a strong pace due to the growing need for instant foods and drinks. The demand for instant health and leisure beverages has also increased significantly in the region. Several companies are entering into partnerships to launch such products and expand their customer base. For example, in June 2022, Coca Cola teamed up with Brown-Forman Corporation, the parent company of the whiskey brand Jack Daniel’s, to unveil a ready-to-drink pre-mixed cocktail.