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The growing consumer preference for eco-friendly products is a significant demand driver in the B2B hygienic paper market in Belgium and the Netherlands. As businesses become increasingly aware of their environmental impact, there is a concerted effort to adopt sustainable practices across various sectors. This shift is particularly evident in industries such as hospitality, healthcare, and food services, where hygiene products play a crucial role. Companies are now seeking to align their purchasing decisions with sustainability goals, which has led to a heightened demand for eco-friendly hygienic paper products.
The Belgium & Netherlands market size for B2B hygiene paper was valued at USD 1.08 billion in 2023 and is expected to reach USD 1.746 billion by 2032, driven by a CAGR of over 5.5% from 2024 to 2032.
The toilet paper segment accounted for approximately USD 383 million in revenue in 2023 and is projected to grow at a CAGR of around 5.8% from 2024 to 2032, driven by its essential role in various commercial and industrial environments.
Major players in the industry include All Care, Bunzl, CleanDeal, Essity AB, Facilities Trade Group, Georgia-Pacific LLC, Hygiene Shop, and Hygienepapier Webshop.
The Netherlands dominates the market with an overall share of around 63%, driven by the high demand for toilet paper across various sectors.