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Belgium and the Netherlands' B2B hygiene paper industry is a vibrant arena, featuring a mix of established multinationals, rising regional contenders, and strong private label brands. This competitive scene is shaped by key drivers: product innovation, a commitment to sustainability, strategic pricing, and evolving distribution channels. Leading the charge are players like Essity, with its Tork brand, renowned for professional hygiene solutions and a dedication to sustainability; Procter & Gamble, a heavyweight in consumer goods, boasting brands like Charmin and Bounty, and a knack for innovative product development; Kimberly-Clark, offering premium personal care items under Scott and Kleenex, with a focus on sustainability; and the up-and-coming Vinda International, carving a niche with its premium offerings.
Major players operating in the B2B Hygiene Paper industry are:
The Belgium & Netherlands market size for B2B hygiene paper was valued at USD 1.08 billion in 2023 and is expected to reach USD 1.746 billion by 2032, driven by a CAGR of over 5.5% from 2024 to 2032.
The toilet paper segment accounted for approximately USD 383 million in revenue in 2023 and is projected to grow at a CAGR of around 5.8% from 2024 to 2032, driven by its essential role in various commercial and industrial environments.
Major players in the industry include All Care, Bunzl, CleanDeal, Essity AB, Facilities Trade Group, Georgia-Pacific LLC, Hygiene Shop, and Hygienepapier Webshop.
The Netherlands dominates the market with an overall share of around 63%, driven by the high demand for toilet paper across various sectors.