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One prominent trend is the growing convergence of beauty and wellness, with consumers increasingly seeking holistic solutions that address both external skincare and internal nourishment. This has led to a surge in demand for beauty supplements containing natural and organic ingredients, as individuals prioritize products aligned with clean beauty principles. Collagen supplements continue to dominate the market, with their popularity attributed to claims of promoting skin elasticity and overall anti-aging benefits.
The influence of social media and celebrity endorsements remains a driving force, shaping consumer perceptions and driving product preferences. E-commerce platforms play a pivotal role, providing convenient access to a wide array of beauty supplements and facilitating direct-to-consumer sales. Personalization is another notable trend, with companies offering tailored formulations to address specific beauty concerns and individual needs.