Beauty and Personal Care Packaging Market Size – By Material, By Product Type, By End Use and Forecast, 2025 - 2034

Beauty and Personal Care Packaging Market Size

The global beauty and personal care packaging market was valued at USD 38.3 billion in 2024 and is estimated to grow at a CAGR of 7.8% from 2025 to 2034.
 

The beauty and personal care packaging industry is growing rapidly as consumers prioritize sustainability and innovative packaging designs. Brands are focusing on eco-friendly materials and creative packaging solutions to meet changing customer expectations and industry trends. Companies are now striving to meet environmentally friendly requirements by shifting to functionally-focused, precise and responsible packaging.
 

For instance, in March 2024, APC Packaging has launched the world’s first Eco Ready all plastic pump for airless units that circulates airless technology and dispenses metal spring’s use for environment friendly purposes. This technology is wholly developed from plastic which secures better functionality and the future is with minimalistic advancement and Eco-friendly appeal.

Beauty and Personal Care Packaging Market Trends

The beauty and personal care industry is seeing a growing demand for personalized and smart solutions, driving a major transformation in the packaging market. Brands are embracing innovative designs and technologies to enhance customer experience and meet evolving consumer preferences. The popularity of NFC and QR codes in enterprises is increasing and creating immersive multisensory experiences has an interesting edge. Intelligent technology and tracking and authentication functionality have revolutionized the way brands interact with customers, providing additional functions and improving brand loyalty. These trends reinforce the market's focus on the fusion of technology and art design to meet future consumer needs.
 

Beauty and Personal Care Packaging Market Analysis

Packaging and localization of production has opened new growth opportunities in the beauty and personal care packaging industry. With a focus on regional markets, brands now prefer local manufacturing centers to reduce transportation costs, shorten lead times, and better meet customer needs. This process enhances the effectiveness of the supply chain and also meets consumers' need for designs that reflect local culture and visuals. On the other hand, one of the main threats to this strategy is that it lacks a sophisticated recycling system in many areas. A well-developed and well-implemented recycling or waste management system must balance the negative effects of production changes at regional level.
 

Based on material, the beauty and personal care packaging market is segmented into plastic, paper and paperboard, metal, and glass.   The plastic segment is dominating the market with a market share of over 45.5% in 2024.
 

• The market is dominated by the plastic segment as it offers versatility, is cost-effective, and is light in weight. Plastic materials, such as PET, HDPE, and PP, are most commonly used in the different formats of packaging such as bottles, jars, tubes, and caps.
   
• Innovations in biodegradable plastics as well as greater use of PCR (postconsumer recycled) plastics are transforming the segment to provide for increasing customer demand for solutions that are sustainable. However, on the other side, this business segment is witnessing environmental and regulation-related issues in terms of costs of  investing heavily in advanced recycling technologies and alternative materials.
   

Based on end-use, the beauty and personal care packaging market is divided into skin care, hair care, oral care, fragrance, and others. The skin care segment is projected to grow at a CAGR of over 8.5% and is expected to reach over USD 31 billion by 2034.

• Skin care products such as serum, moisturizing cream, facial mask, cleaner are often presented in innovative packaging designed to improve active ingredients and protect them from oxidation in the air. Therefore, attention is now focused more on airless pumps or vacuum sealed containers, which contribute to better product preservation.
   
• Skin care brands have adopted sustainable and biodegradable packaging targeting the growing consumer base that demands such options and are also more eco-friendly. In addition, the trend of younger and older generations to use more skin care products is promoting new ideas and packaging solutions in the sector.
   

North America held a significant beauty and personal care packaging market share of over 27.8% in 2024. In the United States, consumer preference towards sustainable packaging solutions has increased. This is due to the increased awareness of consumers and regulatory requirements. As a result, companies are using compostable and recyclable materials to meet consumer demand and comply with state regulations. Furthermore, in e-commerce, transitions to reusable packaging systems are observed as sustainable alternatives to gain popularity.
 

The Chinese government, as part of its circular economy goals, has introduced initiatives to promote biodegradable and compostable plastics. This has led to significant progress in biodegradable packaging across the country. Corporations are developing new, environmentally-friendly packaging materials such as the phase out of non-biodegradable plastic bags in major cities. China’s pursuit of a “zero-waste” economy gives the industries an impetus in transitioning to recyclable mono-material packaging with reduced weight and compostable designs.
 

Owing to the government’s restrictions on single-use plastics and escalating consumer concern for eco-friendly products, the sustainable packaging trend is growing in India particularly in the beauty and personal care segment. Ecosystem-friendly reusable and compostable plastics are gaining momentum in e-commerce and retail. New companies or established brands have started developing affordable plant based packaging like the compostable bags and reusable pouches for environmentally friendly consumers.
 

Japan's culture of environmental responsibility has been in existence for a long time. As a result, bio-based plastics and compostable plastics are increasingly accepted in the country. Initiatives such as those introduced at the Tokyo Olympics have enabled companies to create lightweight, compostable and recyclable packaging. Japanese companies are developing highly functional packaging that has less environmental impact.
 

The momentum in South Korea's sustainable packaging is improving primarily due to the strong Government policies and eco-savvy population. New laws require the use of biologically decomposed and reusable packaging and encourage the invention of multi-purpose and naturally decomposed materials. In accordance with the country's sustainable goals, companies invest in recyclable single-material packaging to facilitate waste management and reduce plastic waste.
 

Germany is a global leader in sustainability, emphasizing biodegradable and compostable plastic packaging through strict regulations. Companies focus on the use of monomaterial packaging, so that it can be recycled and composted for food and other poisonous items. With strong public interest in adopting eco-friendly, sustainable and reusable packaging to reduce waste, Germany is leading in the replacement of traditional packaging systems in retail.
 

Beauty and Personal Care Packaging Market Share

The beauty and personal care packaging industry is highly competitive, and businesses are pushing for various strategic changes to distinguish themselves. Manufacturers are aiming to develop new packaging designs that are durable, functional and flexible for a wide range of products. Companies are rethinking their business processes to ensure rapid and reliable deliveries while combating volatile raw material prices. In addition, customization and branding opportunities are important differences because they help companies produce consumer-oriented, aesthetically pleasing, unique packaging. In such a complex and constantly changing market, companies benefit more from investing in new technologies, improving existing ones, and developing joint ventures to compete or satisfy consumers.
 

Beauty and Personal Care Packaging Market Companies

Major players operating in the beauty and personal care packaging industry are:

• Albea
• Amcor
• Ball
• Berry Global
• Constantia Flexibles
• Coveris
• Crown
• DS Smith
• EPL
• Gerresheimer
• Graphic Packaging
• Greiner Packaging
• HCP Packaging
• Huhtamaki
• International Paper
• Mondi
• Quadpack
• Rieke Packaging
• Silgan
• Smurfit Kappa
• Sonoco
• Stora Enso
• WestRock
   

Beauty and Personal Care Packaging Industry News

• In May 2023, Albea Cosmetics & Fragrance launched its new refillable jar, Twirl, responding to the growing demand for sustainable skincare packaging. Albea Innovation and Marketing teams collaborated to create a practical and enjoyable refilling experience, combining innovative functionality with stylish design, ensuring that reusing the packaging remains both easy and aesthetically appealing.
   
• In May 2024, Aptar Closures introduced its new E-Disc Top closure, designed specifically for e-commerce applications in the beauty, personal care, and home care markets. The innovative closure features an integrated, concealed mechanism that requires extra force upon initial opening but functions like a standard disc top closure thereafter.
   

This beauty and personal care packaging market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) and volume (Kilo tons) from 2021 to 2034, for the following segments:

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Market, By Material

• Plastic
• Paper and paperboard
• Metal
• Glass

Market, By Product Type

• Bottles and jars
• Cans
• CarTons
• Tubes
• Pouches
• Others

Market, By End-use

• Skin care
• Hair care
• Oral care
• Fragrance
• Others  

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa