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Some of the renowned beacon market players are focusing on new product developments with enhanced capabilities to target a wider set of customers. For instance, in September 2016, Estimote introduced Estimote Mirror, the world’s first video-enabled beacon. This beacon can take content from apps on mobile devices and display them on a digital screen. The companies are consistently engaging in strategic alliances with other market players to offer enhanced proximity-based solutions to their customers. For instance, in June 2016, Gimbal partnered with Health Media Network (HMN) to create the first and the largest proximity beacon network for healthcare in the U.S. Under the partnership, Gimbal’s beacon was used to deliver personalized mobile messages to audiences within Network’s nationwide office.
Some of the key players operating in the beacon technology market include