Bath Bomb Market Size - By Type, By material, By Fragrance, By Packaging Size, By Consumer Group, By End Use Application, By Price, By Distribution Channel, Growth Forecast, 2025 - 2034

Bath Bomb Market Size

The global bath bomb market was estimated at USD 1.38 billion in 2024. The market is expected to grow from USD 1.45 billion in 2025 to USD 2.49 billion in 2034 at a CAGR of 6.2%.
 

Social media boom has transformed the bath bomb industry by increasing brand awareness and driving consumer interest. Movie and Instagram’s algorithm brings consumers to ‘influencers’ that sell bomb bath bombs, the solutions, all colorful movies, combine the fizzing and bathtub relaxation form. This is why bath bombs are so highly shared visually, which increases user-generated content and free advertising. It also creates an avenue for brands and consumers to interact with each other, allowing for trust and loyalty to be built through feedback and personalized communication.
 

Viral trends and limited-edition products go viral on these platforms, and polls, giveaways, and challenges keep consumers engaged. Brands can also segment buyers by category — eco-conscious, cruelty-free, etc. In addition, things like Instagram Shopping and in-app purchases with TikTok have lowered the hurdles for consumers buying products.
 

The personal care and cosmetics market — which falls under the umbrella of bath bombs and similar products — was up 5.2% in 2023,  according to the U.S. Census Bureau, with social media having a significant impact on this increase. → Overall, social media is an excellent way to spread the word, connect with consumers, and drive sales in the bath bomb sector.
 

Bath Bomb Market Trends

Consumer preferences are shifting, and the demand for new, creative products has caused the bath bomb industry to change rapidly. Today, consumers prefer bath bombs using natural and organic ingredients, where there is no toxic, plant-based ingredients. This trend is exemplified by the 12% growth in the United States organic personal care market in 2023, according to government data. There is also a very strong emphasis on eco-friendly packaging and brands using biodegradable, recyclable, or compostable options rather than plastic. Customization is also a growing trend, with consumers wanting bath bombs featuring their fav scents, colors, and ingredients.
 

Another major factor influencing the bath bomb market is the emphasis on wellness and self-care. Bath bombs are being marketed as relaxation and stress relief tools, with many featuring essential oils such as lavender and eucalyptus. Surveys of American adults conducted by the government reveal that 60% of consumers made mental well-being their top priority in 2023 — driving demand for these kinds of products.
 

Innovative designs and fizzing effects are enabling brands to shine, and the inclusion of CBD in bath bombs is seizing on the increasing focus on wellness and therapeutic benefits. Vegan and cruelty-free products are also on the rise, with consumers appreciating ethical aspects of their beauty products.
 

Customers are seeking rarity or opulent experiences in the forms of limited-edition collections, subscription boxes and luxury bath bombs. Conclusion: The bath bomb category is getting a makeover courtesy of innovation, sustainability and an emphasis on self-care as brands navigate the shifting trends and consumers’ priorities.
 

Bath Bomb Market Analysis

Based on product type, the bath bomb market is segmented as organic and synthetic. In 2024, the organic segment generated a revenue of USD 750 million and is expected to grow at a CAGR of around 8% during the forecast period.
 

• Organic bath bombs are becoming the top choice in the bath bomb market as more consumers prefer natural and eco-friendly products. According to the Environmental Protection Agency (EPA), over 70% of consumers in the United States are now looking for products with fewer chemicals and a lower environmental impact. This shift is due to growing awareness of the harmful effects of synthetic chemicals in personal care products. Organic bath bombs, made with natural ingredients like essential oils, plant-based dyes, and organic botanical extracts, offer a safer and more environmentally friendly option. They are also often labeled as cruelty-free and vegan, which appeals to consumers who care about ethical practices.
   
• With the U.S. Department of Agriculture (USDA) reporting a 12% annual growth in organic product sales, the demand for organic bath bombs is expected to rise further. As consumers focus more on wellness, natural beauty, and sustainability, organic bath bombs are well-positioned to lead the market by meeting the needs of eco-conscious and health-focused buyers.
   

Based on material, the bath bomb market is segmented as paraben free, phthalate free, sulphate free, and alcohol free. In 2024, the sulphate free segment accounted for over 36.1% and is expected to grow at the rate of 6.7% till 2034.
 

• With increased awareness regarding the harmful effect of sulphates in personal hygiene products, sulphate-free bath bombs are garnering attention. Sulfates, found in most shampoos and bath products, can strip the natural oils off both skin and hair, causing irritation, dryness, and allergies. According to a report in 2023 by the U.S. Food and Drug Administration (FDA), 62% of consumers choose to use products that contain less harsh chemicals. This has led to the demand of sulphate-free bath bombs that use milder ingredients and natural alternatives. Great choice for sensitive or allergic skin,  these bath bombs are calming and moisture filled.
   
• The trend also aligns with increasing consumer interest in clean beauty — that is, products that do not contain certain harmful chemicals or artificial additives. So, a huge upvote to bath bombs that are organic and cruelty-free, and many sulphate-free bombs are also made with organic and cruelty-free e.g. natural herbal ingredients that support sustainability and ethics. These vary bath bombs are quickly increasing at a compound annual growth rate within the market, with growing consumer concern for health and security, skin security and nature's pleasant options as major drivers.
   

Based on distribution channel, the bath bomb market is segmented as online and offline. The online channel segment is expected to hold a major share of 57.6% in 2024.
 

• The bath bomb market is expanding due to the availability of online platforms for a variety of factors. For one, it’s much easier to research various bath bomb brands, scents, ingredients, and prices from the comfort of home if consumers are buying products online. This makes it handy for busy consumers, who cannot go to stores. Specialists also believe that online platforms allow consumers to read reviews and compare products, thus making better buying decisions. Also, e-commerce allows bath bomb brands to reach a much larger global market than physical stores. A total of $1.03 trillion worth of goods were purchased online in the U.S. last year, according to the U.S. Census Bureau.
   
• Ongoing bath bombs sales are now driven by social media and influencer marketing. Social media is now utilized by prominent brands to promote their products directly through established influencers and user-generated content on platforms like Instagram, TikTok, and ConsumerTube. This creates a buzz around new product releases, limited-edition collections, as well as other items in their inventory, which produces increased traffic flow to online stores.
   
• Online, consumers can also find niche products that may not sell enough to justify stocking in nearby stores. For example, organic, vegan, or cruelty-free bath bombs consumers can easily find on eCommerce websites, all meet the growing needs for natural and green products. Sales of organic products spiked 12% in 2022, according to U.S. Department of Agriculture data — evidence of a growing interest in sustainable and ethically produced goods.
   

• In 2024, North America dominated the bath bomb market with accounting to around 32.7% of the global market share and generated around USD 450 million revenue in the same year. The bath bomb market in North America is augmented by the outlook towards wellness and self-care. Bath bombs are increasingly being used by consumers to unwind, relieve tension and enhance mental wellness. This trend is borne out in the statistics the U.S. Census Bureau sees, which records U.S. wellness economic growth of 8% in 2023.
   
• Consumers are favouring bath bombs created with natural ingredients, such as plant-based oils and essential oils, free from harmful chemicals like sulfates and parabens. Social media sites such as Instagram, ConsumerTube, and TikTok are assisting in the promotion of these products, with influencers displaying their prowess. Consumers can also easily buy bath bombs on the internet, thanks to the development of e-commerce.
   
• Sustainability matters—43% of consumers prefer eco-friendly (64% say they avoid eco-unfriendly) packaging materials, and 41% say they avoid a brand if it tests on animals (74% prefer cruelty free products). Bath bombs from the drugstore are out,  as consumers search for spa-like in-home experiences due to rising wellness culture.
   
• The bath bomb market is currently experiencing tremendous growth with increasing incomes in Asia-Pacific countries such as China, India, and Japan. In the Asia Pacific region, disposable income increased by four percent in 2023 according to the World Bank, meaning that more consumers can spend on personal care products. View | Mercy Bath bombs are getting more popular due to the influence of K-beauty and J-beauty on Western beauty trends. Growing urbanization and hectic lifestyle are driving the demand for products that help in relaxation and stress relief.
   
• Aromatherapy is also on the rise, with bath bombs holding essential oils growing in popularity for their soothing properties. With growing consciousness about health and environmental sustainability issues, consumers are opting for natural and organic products. Bath bombs and custom-made gift sets. They have also been in great demand in line with the gifting traditions of the region.
   
• The bath bomb market is also booming in Europe, fueled by health-conscious and eco-friendly consumers. The European Commission stated that sustainable beauty has seen a growth of 12% in demand this year. Consumers favor bath bombs made with organic, cruelty-free components in packaging that is eco-conscious. This trend of at-home spa treatments has been on the rise since the COVID-19 pandemic, when many consumers began to prioritize self-care.
   
• Small-batch, handmade bath bombs made with premium ingredients like natural oils and molds are on the rise as well. Meanwhile, consumers across Europe have been in search of bath bombs with specific skincare benefits like moisturizing and anti-aging properties, which has led to a rising demand for ingredients including shea butter and almond oil. Sustainable and ethically produced luxury bath bombs are in demand, as consumers look for products that align with their values.
   

Bath Bomb Market Share

• The major players in the bath bomb industry held a market share of 15-20% in 2023, indicating that not only established brands but also new entrants to the market are becoming more widespread within the industry. The bath bomb market is highly fragmented, with many smaller entities competing for a share of the market. These smaller brands behave in between operating out of both physical retail, such as niche beauty stores, and in numerous e-commerce landscapes that give them access to different consumer segments. Moreover, the emergence of social media channels such as Instagram, TikTok, and ConsumerTube has enabled these small players to market their products, connect with customers, and establish brand awareness through influencer partnerships, user-generated content, and viral trends more effectively.
   

Bath Bomb Market Companies

Major players operating in the bath bomb industry are:

• Biocrown Biotechnology
• Bath Bomb Bliss
• Da Bomb Bath Fizzers
• Heavenly Bubbles
• Hugo Naturals
• LifeAround2Angels
• Level Naturals
• Lush Cosmetics
• Musee Bath
• Napa Soap Company
• Natural French Soap Company
• Pearl Bath Bombs
• Rocky Mountain Soap
• Swanky Sweet Pea
• The Village Company
   

Biocrown, a company that specializes in developing health-oriented bath bombs with natural essential oils and skin-rejuvenating ingredients, is the fucking shit. We break down right here two players competing for a superior perspective of high quality, healthy, organic components that appeal to eco-sensitive shoppers. Bath Bomb Bliss is no ordinary bath bomb business; instead of generic bath bombs, we differentiate our products with unique colorful designs and beneficial therapeutic properties such as stress relief and skin hydration. Their social media marketing is captivating, as is their packaging process, allowing them to gain repeat customers.
 

Bath Bomb Industry News

• On 11 March 2025, Trans influencer and TikTok star Dylan Mulvaney partnered with Lush Cosmetics to debut this limited-edition bath bomb, which she says is packed with feel-good florals and beautiful pink luster and has a scent that mixes crisp rose and hint of citrus. The bath bomb, dubbed,  The Late Bloomer, is currently available in honor of Mulvaney’s newly launched memoir, Paper Doll: Notes from a Late Bloomer, with journal entries documenting her explosively viral first 365 days as a girl and essays about her childhood and the backlash from conservatives that erupted over a can of Bug Light beer.
   
• In Feb 2025, Papa John’s released a bath bomb based on its garlic sauce. It’s to give its most ardent fans a little extra love, in making their wildest dreams come true this Valentine’s Day.
   
• In 2021, Amorepacific introduced a service named ‘bathbot’, producing personalized bath bomb products. Bathbot service, provided at Amore Store Gwanggyo in Yeongtong-gu, Suwon, Gyeonggi-do from May 4, is a service that allows consumers to make bath bomb products on the spot that reflect the consumer's desired fragrance and color.
   

The bath bomb market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and Volume in Thousand Units from 2021 to 2034, for the following segments:

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Market, By Type

• Organic
• Synthetic

Market, By Material

• Paraben free
• Phthalate free
• sulphate free
• Alcohol free

Market By Fragrance

• Wood-based
• Floral
• Fruity
• Citrus
• Others

Market, By Packaging Size

• Up to 1
• 2 to 3
• 4 to 5
• above 5

Market, By Consumer Group

• Adult
• Kids

Market, By End Use Application

• Individual
• Commercial
  • Hotels
  • Spa & wellness centers
  • Others (Dermatological Centers, etc.)

Market, By Price

• Low
• Medium
• High

Market, By Distribution Channel

• Online
  • E-commerce
  • Company websites
• Offline
  • Hypermarket/supermarket
  • Specialty stores
  • Others

The above information is provided for the following regions:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia