Bath Bomb Market - By Type (Organic, Synthetic), By Age Group (Adult, Kids), By Fragrance (Wood-based, Floral, Fruity, Citrus, Others), By Application (Individual, Commercial), Forecast 2024 – 2032

Bath Bomb Market Size

bath bomb market was valued at USD 1.32 billion in 2023 and is anticipated to reach USD 2.18 billion registering a CAGR of 5.85% between 2024 and 2032. The trend has also been aided by the growing interest in self-care and wellness, which adds to seeking products that enhance such relaxation/pampering times. In such a context, bath bombs have become very popular because they offer experience on several sensory levels.
 

Influencers can be considered among the greatest drivers of trends and consumer preference across social media platforms, such as Instagram and YouTube. They will recreate activities about the use of bath bombs that are aesthetically pleasing, like vivid coloration, fragrances, and fizzing. Exposure not only improves but also highlights bath bombs' stimulating display, aromatherapy, and moisturizing action. The visual and sensual aspects make bath bombs especially well-situated for the younger demographics.
 

Bath bombs are viral among millennials and Generation Z. The ability to create visually stunning bath experiences makes it possible to be shared online, which adds to its appeal and social prevalence. Also, bath bombs are now more accessible through online retailers and little stores that specialize in certain goodie items, making them easier to find and buy, therefore boosting their popularity. So, from a niche-based product, bath bombs have emerged as mainstream indulgence catering to a wide diversity of consumers seeking to enhance their bathing rituals with luxurious and pleasing products.
 

Bath Bomb Market Trends

The widespread availability of the internet, coupled with the active promotion of bathing products like bath bombs by influencers and celebrities across diverse social media channels such as ads, videos, posts, and reels, has significantly heightened consumer interest in bath bombs.
 

The customization options offered by many businesses go as far as allowing customers to choose scents, and colors, or even add other ingredients such as dried flowers or moisturizing oils into their baths. This surge in demand is particularly noticeable among young adults, college students, and modern consumers who dedicate ample time to exploring new self-care items. This trend reflects a growing awareness of the importance of self-soothing and personal well-being, driven by an increasing desire for relaxation and rejuvenation.
 

Bath Bomb Market Analysis

Based on type, the market is segmented into organic and synthetic. The organic segment witnessed significant growth in 2023, emerging as the dominant force, generating a revenue of USD 0.87 billion, and is expected to reach USD 1.61 billion by 2032. Organic bath bombs have become very popular among consumers who are obsessed with natural and eco-friendly products for use on their bodies. Free from harmful chemicals and synthesized additives, the ingredients are organically made and suit sensitive skin. Thus, the bath bombs are gentle on the skin and yet suit a variety of skin types simultaneously.
 

Complementing this with environmental responsibility, the organic bath bombs are usually packaged in decomposing materials and manufactured by eco-friendly methods. Their organic composition not only potentially offers skincare advantages, such as hydration and soothing, but also enriches bathing with aromatherapy effects derived from essential oils. The growing demand for organic bath bombs can be understood within a broader trend related to consumer change: the shift to natural products compliant with standards, among others, of fair-trade sourcing and cruelty-free. Featuring very highly in most consumers' choices of what to buy with better health outcomes, sustainability, and ethical considerations, the organic bath bombs take the lead in their holistic approach to personal care.
 

Based on price, the market is divided into low, medium, and high. The medium segment dominated the market in 2023, capturing a substantial market share of 42.63%. This segment is anticipated to maintain its lead, projected to reach a valuation of USD 0.94 billion by 2032. Medium-sized bath bombs have captured the attention of consumers for several compelling reasons. Positioned between smaller and larger variants, they strike a perfect balance that appeals to a wide audience. Their versatility allows them to fit seamlessly into various tub sizes while delivering a satisfying bathing experience enriched with fragrance and beneficial ingredients. Moreover, their cost-effectiveness ensures consumers receive value without compromising on quality or sensory enjoyment. Easy to handle and quick to dissolve in water, medium-sized bath bombs effortlessly release aromatic essences and nourishing properties, making them ideal for both occasional indulgence and regular use. The extensive variety of scents, colors, and formulations available caters to diverse skincare preferences, further solidifying medium-sized bath bombs as the preferred choice for those seeking enjoyable and effective bath products.
 

Based on distribution channels, the bath bomb market is segmented into online and offline channels. In 2023, the online segment emerged as the market leader, commanding a substantial 57.7% market share, and is anticipated to reach a valuation of USD 1.28 billion by 2032. Some of the factors that have contributed to this surge in the popularity of online distribution channels purchasing bath bombs include the following: It presents an incomparable level of convenience to the consumer. Through online platforms, consumers can easily access, browse, and select products at their convenience, unrestricted by geographical or store operational constraints.
 

Online buyers are also offered varieties of bath bombs, which dali-fy across fragrances, ingredients, and brands that might not be available locally. Moreover, online retailers most often offer the best prices, promotional discounts, and bundle offers, making such bath bombs affordable and highly irresistible to customer trials. Customer reviews and ratings are what lead one to a purchase decision, as they give an overview of the quality and effectiveness of a given product.
 

The COVID-19 pandemic accelerated this trend of buying online, with consumers becoming more conscious of transmissible diseases and hence opting for contactless purchasing experiences to protect themselves from infection, which stayed clear of crowded stores. This has made it possible for bath bomb manufacturers to quickly gain exposure to new markets at home and abroad, all without having storefronts or large logistical networks.
 

The North America region holds a market share of 32.9% of the overall market. The North America market is expected to reach USD 0.71 billion by 2032. In North America, the bath bomb market thrives on innovation and a wide array of product offerings. Manufacturers continuously introduce new scents, ingredients, shapes, and formulations to captivate consumers, responding adeptly to evolving preferences and trends. This commitment to innovation ensures that consumers have access to a diverse selection of options tailored to their preferences, skin needs, and desired effects. Whether seeking luxurious spa-like indulgence or playful, inventive designs, the range of choices available keeps consumers engaged and excited, driving heightened demand and fostering market expansion across North America.
 

North America: In terms of country, the US is dominating the North America bath bomb market with revenue of around USD 0.43 billion in the year 2023 and expected to reach around USD 0.71 billion by 2032. The United States leads the North American market, propelled by growing consumer awareness of personal care products and higher disposable incomes. These factors are significant drivers of market growth. Additionally, improved standards of living and widespread accessibility to bath bombs are boosting product demand across the market.
 

Asia Pacific: The Asia Pacific bath bomb market is growing at the fastest growth rate of around 6.13% with a market share of around 22.5% in the market during 2023. The rich cultural heritage in the Asia Pacific region offers ample opportunities for bath bomb manufacturers to customize and tailor products according to local tastes and preferences concerning customs, thus fueling growth in the market.
 

Growing consumer awareness regarding wellness trends, together with alterations in lifestyles and an increase in exposure to digital media within the Asia Pacific region, is likely to augment demand for bath bombs. The trend will not only expand the market but also create opportunities for manufacturers and retailers to cash in on consumers' growing interests and preferences.
 

In terms of country, China dominated with an overall market share of around 32.14% in the Asia Pacific market. China's dynamic e-commerce landscape has played a crucial role. The widespread adoption of online shopping platforms has made bath bombs more accessible to a larger audience across diverse geographic regions within the country. This digital penetration has not only enhanced convenience but also allowed manufacturers and retailers to reach consumers in both urban and rural areas effectively.
 

Bath Bomb Market Share

In 2023, these market players collectively captured a market share of 15-20%. The bath bomb industry exhibits significant fragmentation, characterized by numerous small-scale players operating both in physical retail locations and on various social media platforms. Moreover, the market continues to attract new entrants who differentiate themselves by offering customized products tailored to meet consumer preferences.
 

Bath Bomb Market Companies

Major players operating in the bath bomb industry include:

• Heavenly Bubbles Ltd
• The Village Company
• Biocrown Biotechnology Co., Ltd.
• Level Naturals
• Lush Cosmetics
• Napa Soap Company
• Natural French Soap Company
•  Pearl Bath Bombs
• Rocky Mountain Soap
• Heavenly Bubbles Ltd
• Swanky Sweet Pea
• da Bomb Bath Fizzers
• Hugo Naturals
• Musee Bath
• LifeAround2Angels
   

Bath Bomb Industry News

• In April 2023, Lush Cosmetics made an expansion in the cosmetic market by enhancing its popular bath bomb line. This innovative update allows customers to personalize their bathing rituals even more. By introducing customizable options such as scents, colors, and ingredients, Lush Cosmetics has redefined the bathing experience to cater to individual preferences.
   
• In September 2022, Bath & Body partnered with a renowned lifestyle brand to unveil an exclusive line of limited-edition bath bombs. This collaboration aimed to offer customers a distinctive bathing experience with captivating fragrances and visually stunning designs. The partnership sought to appeal to new clientele, showcasing Bath & Body Works' commitment to delivering exceptional and captivating products.
   
• In May 2021, Amorepacific introduced 'bath but', a personalized bath bomb service designed to create customized products tailored to individual customer preferences.
   

The Bath Bomb market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Million) and volume (Million units) from 2021 to 2032, for the following segments:

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Market, by Type

• Organic
• Synthetic

Market, by Material

• Paraben free
• Phthalate free
• sulphate free
• Alcohol -Free

Market By Fragrance

• Wood -based
• Floral
• Fruity
• Citrus
• Others

Market, by Packaging Size

• Upto 1
• 2 to 3
• 4 to 5
• above 5

Market, by Consumer Group

• Adult
• Kids

Market, by End-use Application

• Individual
• Commercial
  • Hotels
  • Spa & Wellness Centers
  • Others (Dermatological Centers, etc.)

Market, by Price

• Low
• Medium
• High

Market, by Distribution Channel

• Online
  • E-commerce
  • Company Websites
• Offline
  • Hypermarket/supermarket
  • Specialty stores
  • Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA