Baby Stroller and Pram Market

Baby Stroller and Pram Market Size

The global baby stroller and pram market was valued at USD 1.15 billion in 2023. The market is expected to grow from USD 1.21 billion in 2024 to USD 1.84 billion in 2032, at a CAGR of 5.3%.

Rapid urbanization has greatly impacted consumer habits, and consequently, there is a higher demand for convenience-focused baby care items, such as strollers and prams. As more families move to cities, they are limited by space and mobility, which has made strollers a necessity. Besides, the increase in dual-income households has led to greater disposable income, which allows parents to spend on premium strollers that have advanced comfort and safety features. Additionally, the market is flooded with multifunctional strollers that have adjustable seating and are lightweight, easy to fold, and store, which fits in with today`s fast-paced urban lifestyle. According to the U.S. Bureau of Labor Statistics, dual-income households accounted for 61.1% of married-couple families in 2022, bolstering disposable incomes and enabling parents to invest in premium strollers equipped with enhanced comfort and safety features.

As parents are becoming more aware of their baby’s health and safety, they opt for baby products that are made with utmost care and completely serve their purpose. Governments across the globe have set standards of safety for baby products. According to the U.S. Consumer Product Safety Commission (CPSC), over 10,000 injuries related to nursery products are reported annually in the U.S., emphasizing the need for stringent safety measures. These regulations have driven manufacturers to incorporate advanced safety features, including five-point harness systems, shock-absorbing wheels, and protective canopies. Furthermore, ergonomic designs and enhanced cushioning have gained prominence, addressing concerns about infant posture and comfort.

Baby Stroller and Pram Market Trends

• Changes in consumer spending patterns and technology innovation are reshaping the baby stroller and pram industry. One of the industry’s most important developments is the growing preference for compact and lightweight strollers. Parents are increasingly looking for means that are easy to use and move with and can be folded easily and stored effortlessly as urbanization increases. Manufacturers are competing in the market by producing strollers made from strong and easily maneuverable materials. Moreover, strollers that are modular and convertible, that is, which can be changed with the different phases of a child’s growth, are becoming increasingly popular as economical and long-term alternatives to parenting.
  
• Being eco-friendly is one of the most prominent trends shaping the baby stroller and pram industry. More consumers are becoming conscious of the environment and, therefore, investing in eco-products made from organic fabrics, recyclable plastics, and biodegradable elements. Global leading brands are adopting green mark manufacturing, lowering emissions, and meeting the guidelines of world sustainability compliances.
  

Baby Stroller and Pram Market Analysis

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Based on the product type segment, the market is further bifurcated into lightweight strollers, full-size strollers, jogging strollers, travel systems, double strollers, frame strollers, and others. The lightweight stroller segment was valued at USD 461.3 million in 2023 and is projected to reach USD 735.9 million by 2032.

• The lightweight stroller segment has emerged as the largest share category of the sales of baby strollers and pram market worldwide due to its convenience and ease of use. Developed for active urban parents, these strollers are compact, foldable, and light, making them great for traveling and daily commuting. Their lightweight structure ensures easy movement in busy areas. These strollers also offer crucial features such as reclining seats, safety harnesses, and sun canopies. Furthermore, the effectiveness of these products is also contributed by the affordability, which allows a large portion of the consumers who want cost-efficient strollers to purchase them.
  

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Based on the frame material, the global baby stroller and pram market is categorized as metallic and non-metallic. The metallic segment was valued at USD 693.2 million in 2023 and is anticipated to grow with a CAGR of 5.4% during the forecast period.  

• The metallic segment is the leading category in the global baby stroller and pram industry due to its strength, sturdiness, and superior durability. Strollers made from high-grade metals like aluminum and stainless steel offer superior structural integrity, which ensures performance and safety for infants over a prolonged period.
  
• Unlike the plastic alternatives, metallic frames offer enhanced weight distribution alongside added resistance to wear and tear, which makes them more suitable for urban and off-the-road uses. In addition, the incorporation of lightweight metal alloys is an innovation that allows manufacturers to maintain portability without compromising strength. This blend of strength and convenience is what has made consumers choose metallic strollers worldwide.
  

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• The U.S. dominated the North American baby stroller and pram market, which was valued at USD 362.1 million in 2023 and is estimated to grow at a CAGR of 5.5% from 2024 to 2032.
  
• The U.S. is leading the pram and baby stroller market in North America due to increased consumer spending, urbanization, and the inclination for premium baby products. Motorized strollers are cheap and easily available due to the country’s advanced online and offline retail infrastructure. Furthermore, increasing concern over child safety regulations has prompted the development of advanced safety features, which in turn increase market demand. There is also a growing realization of the need for ergonomic and multifunctional designs, and travel-friendly strollers reinforce the leadership of the USA.
  
• Germany continues to dominate the European market for baby strollers and prams. There is a high consumer demand for high-end German baby products. Advanced and comfortable designs are a given with the country’s premium stroller brands and well-developed manufacturing sector. Moreover, German consumers often prefer strollers incorporating eco-friendly materials over EU’s advanced safety regulations like multi-point harness systems and shock-absorbing wheels. Germany’s strong position in the market has only grown with the increasing demand for sustainable luxury baby products, along with the high standard of living in the country.
  
• Due to its vast population, growing household investments, and increasing childcare safety and comfort concerns, China has become the main manufacturer and consumer of baby strollers and prams in the Asia Pacific. The country houses a burgeoning manufacturing industry, which allows for affordability and cost-effective innovation within stroller design to suit varying consumer needs. Moreover, the e-commerce industry grows at a significant rate, increasing market reach and allowing parents to have various options at their fingertips. As China continues to gain prominence in the region, there is a steady growth in the demand for lightweight, multifunctional, and advanced technological strollers.
  

Baby Stroller and Pram Market Share

In 2023, Goodbaby, Dorel, Graco, Chicco, and Bugaboo collectively held a 10% to 15% share of the global baby stroller and pram industry. Companies adopted several strategies to strengthen their position in the market.

Emphasizing innovation and brand awareness, Goodbaby International was able to use its ownership of brands such as Cybex and Evenflo to their advantage.

Dorel Industries focused on expanding their portfolio of child products by diving into brands like Safety 1st, Cosco, and Quinny, which fulfill different customer needs.

Graco (a subsidiary of Newell Brands) focused on the development of strollers, which were of high quality, durable, and safe, targeting safety-minded parents.

Chicco (Artsana Group) Appeals to the contemporary parent by investing in modern aesthetics and incorporating safety technologies into its products.

Globally, companies have taken a collective approach to enhance their positions in the global market for baby strollers and prams. Integrating various smart components within strollers, like GPS systems and climate control, into even self-driving strollers, has enabled manufacturers to put more focus on innovation and enhancing safety and convenience. In addition, the heightened confidence in the marketplace due to the expansion of e-commerce, along with the convenience of virtual tryouts, online shopping, and simple return procedures, has significantly facilitated the proliferation of online commerce. There is also a notable shift toward multifunctional strollers that parents can convert to suit their versatile needs. All in all, these strategies achieved a global scope that adapts to consumers' preferences seamlessly and preserves a competitive edge in the market in a constantly changing environment.

?In March 2023, Bugaboo introduced Fox 5, an enhanced all-terrain stroller designed for superior maneuverability and comfort. Key features include one-handed adjustments for folding, seat reclining, and handlebar modifications, as well as advanced suspension with large, puncture-proof wheels for a smooth ride across various terrains. The stroller also boasts an extendable canopy and footrest to accommodate growing children, aiming to provide a seamless blend of style and functionality for modern parents.

Baby Stroller and Pram Market Companies

Major players operating in the baby stroller and pram industry are:

• Britax
• Bugaboo
• Chicco
• Dorel
• Evenflo
• Goodbaby
• Graco
• Joie
• Joovy
• Maclaren
• Mamas & Papas
• Maxi-Cosi
• Peg Perego
• Silver Cross
• UPPAbaby 
  

Baby Stroller and Pram Industry News

• In May 2022, Mercedes AMG GT launched its limited-edition stroller in collaboration with Hartan, a popular premium brand of strollers. This design is said to be inspired by AMG cars. This product has features like an adjustable seat unit for the babies to sit in or lay down. Dinamica microfiber upholstery is used for the seat inside, which Mercedes uses for the fabric of their seats.
  
• In March 2022, Summer Infant announced that it would be acquired by Kids2 for US$ 12 per share in cash. With the acquisition, Kids2 will strengthen its brand platform and add new categories from SUMR’s portfolio to further scale globally. The transaction is likely to be concluded in Q2 of 2022.
  
• In March 2022, Silver Cross launched the Dune and Reef strollers. The company claims that Dune is the Silver Cross compact, feature-packed travel system designed for urban families or those looking for an intelligent, space-saving pushchair. Suitable for newborns, Dune's world-class maneuverability and minimalist style allow parents to take on the city hassle-free.
  
• In February 2022, Graco, one of the world's most recognized and trusted baby gear companies with more than 60 years of innovation, announced the launch of the Modes Nest2Grow 4-in-1 Stroller and Travel System. This streamlined single stroller converts into a double stroller.
  

The baby stroller and pram market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032 for the following segments:

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Market, By Product Type

• Lightweight strollers
• Full-size strollers
• Jogging strollers
• Travel systems
• Double strollers
• Frame strollers
• Others

Market, By Frame Material

• Metallic
• Nonmetallic

Market, By Age Group

• 0-6 months
• 6-12 months
• 12-36 months
• Above 36 months

Market, By Price

• Low
• Medium
• High

Market, By Distribution Channel

• Online
  • E-commerce websites
  • Company websites
• Offline
  • Specialty stores
  • Mega retail stores
  • Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa