Baby Feeding Bottles Market Analysis

The baby feeding bottles market by product is categorized into plastic, silicone, glass, and stainless steel. The plastic segment garnered USD 101.5 million revenue size in the year 2022. This was due to the widespread availability of plastic baby feeding bottles at reasonable rates. Polypropylene (PP) based bottles are the most popular kind of plastic feeding bottles because of their strength and flexibility. Additionally, PP bottles are appealing to children because they are offered in both coloured and clear varieties.

Moreover, various companies are focusing on increasing their businesses by providing novel baby bottles that will propel market growth. For instance, significant health issues include thyroid, brain abnormalities, breast and prostate cancer, infertility, and heart disorders are all linked to the chemical bisphenol A (BPA). This has led to a shift in demand towards safer alternatives, such as BPA-free plastic baby feeding bottles.

Based on distribution channel, the baby feeding bottles market is segmented into hypermarket & supermarket, retail pharmacy, e-commerce channels, and others. The hypermarket & supermarket segment accounted for 38% business share in the year 2022 and is anticipated to witness highest growth during the forecast period. Hypermarkets and supermarkets are significant distribution channels for baby feeding bottles, offering a wide range of products at competitive prices. They procure bottles directly from manufacturers and manage inventory based on demand. Shelf placement and attractive displays draw attention to the baby feeding bottle sections. Store staff provide assistance, and online platforms deliver convenience for customers. These retail outlets play a crucial role in making baby feeding bottles easily accessible to parents thereby, witnessing significant market growth.

U.S. baby feeding bottles market accounted for USD 101.3 million revenue size in 2022 and is predicted to witness substantial market growth over the analysis timeline. The U.S. market is fuelled by a range of factors. Firstly, increasing birth rates create a larger consumer base for baby products, including feeding bottles. Additionally, according to the U.S. Census Bureau, there were over 23.5 million employed women with children under the age of eighteen, and two-thirds of them worked full-time, throughout the year. 

Furthermore, one-third (32%) of all employed women are working mothers, making up a sizeable portion of the labour force in U.S. as per the year 2020. Therefore, the growing population of working mothers relies on convenient feeding solutions such as baby feeding bottles. Changing lifestyles and urbanization have led to a preference for practical baby feeding options. Moreover, the emphasis on infant nutrition and technological advancements in bottle design have driven demand.