Baby Care Products Market Share

Baby Care Products Market Share

• The top 5 companies in the market such as Procter & Gamble Co., Johnson & Johnson, Kimberly-Clark Corporation, Abott Laboratories, Nestlé S.A., holding a market share of 30%-35%.
   
• In the market, Johnson and Johnson has the largest share due to its comprehensive product portfolio. The company manufacturers, baby shampoos, lotions, and powders from Johnson & Johnsons have become staples due to its safety standards and dermatologically tested formulations. 
   
• For instance, Johnson & Johnson also introduced a new ‘Cotton touch’ product line of baby lotion and wash for infants that is infused with natural cotton. Their formulation is paraben, sulfate and dye free, which is appropriate for newborn skin. Cottontouch provides non greasy hydration and still feels soft.
   
• P&G has a diverse product portfolio of baby-care products, including diapers, wipes, baby oil, lotion, etc. The company has strong brand recognition, diverse product portfolio, and continuous innovation in their product lines.
   
• Kimberly-Clark specializes in diapers and wipes that has defined quality and characteristics. They have established brand visibility, product development like features of the diaper, which very effectively contributes to their market share
   

Baby Care Products Market Companies

Major players operating in the baby care products industry are:

• Abbott Laboratories   
• Artsana Group
• Babyganics LLC
• Burt's Bees (Clorox Company)
• Carter's, Inc.
• Graco (Newell Brands)
• Johnson & Johnson    
• Kimberly-Clark Corporation   
• Laboratoires Expanscience
• Munchkin, Inc.
• Nestlé S.A.      
• Pigeon Corporation
• Procter & Gamble (P&G)       
• Seventh Generation Inc.
• The Honest Company