B2B Laptop & PC Market Size - By Product, By Enterprise Size, By Vertical, Forecast, 2025 - 2034

B2B Laptop & PC Market Size

The global B2B laptop & PC market size was estimated at USD 258.9 billion in 2024 and is expected to grow at a CAGR of 8.2% between 2025 and 2034. The increasing demand for customized laptop and PC solutions enhances productivity and efficiency within organizations.
 

The demand for B2B Laptop & PC is increasing rapidly due to rising demand from enterprises to adapt to the changing technology and specific operational requirements. Companies across industries require devices that meet unique performance features, security protocols, and capabilities to ensure overall productivity. Customization in laptops allows business organizations to choose specific features that support their work, whether in processing power, memory, RAM, or connectivity options.
 

Consumer companies are focusing on tailored devices such as TravelLite by Acer. The TravelLite laptop has FHD resolution and extends with a built-in privacy camera shutter for enhanced security. Such tailored features in laptops for business solutions increase demand for B2B and PC devices.
 

Integration of artificial intelligence (AI) in PC’s and laptops enhance the device performance through automation technology and personalized user experience. AI capabilities improve tasks allocation, security, and workflow management resulting in overall work efficiently. With the advent of AI, user experience has transformed as manufacturers strive to enhance device capabilities.
 

Laptop and PC designs are developed based on prevailing market trends. Lenovo has unveiled the newly designed premium Lenovo ThinkPad X1 Carbon Gen 13 aura edition, and the Lenovo auto twist AI PC, aiming to redefine the future of professional computing and AI for organizations. These innovations have showcased Lenovo’s commitment towards delivering progressive technology, and exceptional user experiences, ultimately enhancing productivity and creativity for enterprise customers.
 

The B2b laptop and PC market refers to procurement of computing devices by businesses from laptop and PC manufacturers for organizational use. These devices are customized for organization’s specific requirements, which includes specialized features such as security protocols for the companies, storage capacity, and remote work software.
 

B2B Laptop & PC Market Trends

• Touchscreen laptops and PCs are gaining popularity in the B2B industry, offering seamless and responsive displays. These devices enhance workflow and enable efficient multitasking, particularly in sectors such as design, gaming, education, healthcare, manufacturing, and corporate environments. Business leaders in manufacturing sector also recognize their potential benefits especially in organization where touchscreen displays are needed. Dell has unveiled 2-in-1 touchscreen laptop which has a 360° hinge and fits flat against the display in tablet mode.
   
• Remote work trend is increasing in organizations, offering the advantage of setting up an office anywhere with Wi-Fi access. The versatile ultra-portable screens, enlarged storage, and fast memory of PC enhance the workflow and work environment. The demand for reliability has led companies to invest in laptops and PC’s that enables collaboration with corporate companies and provide access to company networks. According to a survey by Payscale (employee compensation management company), the percentage of global employee workforce who work from home all or most of time was 28% in 2023.
   
• Companies are utilizing software to connect clients and employees through applications such as Teams, Zoom, and Google Meet. The advanced features of these applications have given rise to usage of laptops and PC’s that adapts to them.
   
• The Teams application by Microsoft is designed specifically for enterprises with features such as unlimited group meetings for up to 30 hours, 24/7 phone and web support, data encryption, chat, and file sharing. Such applications have boosted the adoption of laptops and PCs for business organizations.
   

B2B Laptop & PC Market Analysis

Based on product, the market is divided into laptop, desktop PCs, workstations, netbooks, tablet PC, Handheld computers.
 

• The laptop market held a share of 34.3% in B2B laptop & PC market in 2024. Laptops are in high demand for their performance, supporting remote work, business travel, and various work environments. Companies are focusing on laptop models such as the Panasonic TOUGHBOOK 55, which is an award-winning semi-rugged laptop known for its enhanced performance, versatility, and comprehensive support.
   
• The desktop PCs market is expected to grow at a CAGR of 7.5% up to 2034. These desktop PCs are required for execution of heavy task such as software development, and graphics designing. They offer high scalability and cost efficiency for large-scale operations, delivering advance customized performance.
   
• The workstations market is expected to be valued at USD 46.1 billion in 2034. Lenovo unveiled its latest ThinkStation and ThinkPad workstation designed to provide the high power and performance needed to run sophisticated workloads with ISV certifications.
   
• Netbooks held a market share of 9.9% in B2B laptop & pc market in 2024. Netbooks are less competitive compared to laptops, but are favored for its cost-effectiveness, and portability in sectors such as education and retail.
   
• The market for Tablet PC’s is expected to grow with a CAGR of 8.7% up to 2034. Tablet PCs are used by sales team, field services workers, and professionals in industries such as healthcare and logistics. The Linux tablet PC, Juno Tab 3, is powered by Intel Alder Lake-N CPU with N100 processor, 12GB RAM, and a 512GB SSD.
   
• The handheld computers in the B2B Laptop & PC market are expected to be valued at USD 67.2 billion in 2034. Handheld computers are used in logistics, and inventory management in various industries. These handheld devices help business with their operations through barcode scanning, data entry and product tracking.
   

Based on enterprise size, the B2b laptop and PC market is bifurcated into large enterprise, and SMBs.
 

• The large enterprise market was valued at USD 171.8 billion in 2024. Large enterprises focus on scalability, performance, and security. These enterprises primarily focus on bulk purchasing with necessary customization integrated with their enterprise IT systems.
   
• Lenovo unveiled its latest ThinkPad X1 laptops featuring recycled materials. The updated Lenovo commercial vantage software is designed to highlight feature settings that improves energy efficiency. The Lenovo view application offers advanced computer vision technology for enhanced video image quality and tools for collaboration, security, and digital wellness. Such features and application highlights growing demand for laptops and PCs in large enterprises.
   
• The SMBs market is expected to grow at a CAGR of 8.5% in the forecast period up to 2034. SMBs primarily focus on affordability and reliability. SMBs seeks cost-effective solutions and better performance for daily business tasks. With adoption of artificial intelligence (AI), SMB’s witness growth in their revenue. AI PCs has played an important role in transforming SMBs in market.
   

Based on vertical, the B2b laptop and PC market is bifurcated into IT and telecommunications, financial services, healthcare, education, manufacturing, retail, media and entertainment, and others.
 

• The IT and telecommunications market was valued at USD 64.2 billion in 2024. IT companies require high-performance, scalable devices to execute complex task such as for software development, network management and system integration. Companies prioritize seamless integration, security, connectivity, and custom configurations with advanced IT infrastructure for remote work capabilities.
   
• Financial services market is expected to grow with a CAGR of 8.9% in forecast period up to 2034. These businesses require devices with higher processing power for complex calculations, data analysis and secure communications with clients.
   
• Companies are providing laptops to corporates on lease, for instance Jio Financial Services has introduced Device as a Service (DaaS) as a financing model for corporates. DaaS allows companies to lease devices instead of purchasing them, which results in preserving cash flow and enabling better IT fleet management.
   
• The market for healthcare in B2B laptop & PC space is expected to reach USD 90.6 billion by 2034. Companies are integrating cloud enabled software to keep databases intact for healthcare industry. In 2023, Microsoft Corp. announced that clients can use Microsoft Azure to achieve the scale needed to run the large Epic electronic health record (EHR) database up to 50 million database accesses per second.
   
• The market for education as a vertical of B2B laptop & PC market was valued at USD 30.6 billion in 2024. Laptops and PCs are essential for e-learning, and research. These devices support collaborative tools, educational software, and long battery life. These devices cater to students as well as faculty ensuring security and efficient device management.
   
• The manufacturing sector as a vertical for B2B laptop and PC market is expected to grow with a CAGR of 7.6% up to 2034. Manufacturers require laptops and PCs for design, and simulation purposes. Rugged and durable devices are often required for field work or on factory floors. In manufacturing sector, high-performance machines with enhanced connectivity and integration with industrial systems are required for improved efficiency.
   
• The retail sector is expected to reach a value of USD 42.5 billion by 2034. In retail industry laptops and PCs are used for inventory, and customer engagement data management. Retailers seek devices that are easy to use, and support flexibility for staff on the sales floor.
   
• The media and entertainment market was valued at USD 14.3 billion in 2024. This industry requires high performance laptop and PCs with powerful processor and advanced graphics for video editing.
   

The Asia Pacific B2B laptop and PC market is anticipated to register a market share of 39.6% in 2024. This region is growing continuously with development driven by digital transformation across various industry. Countries in this region are facing strong demand for high-performance devices catering to its diverse workforce.
 

• In China the B2B laptop & PC market is predicted to reach USD 72.4 billion by 2034. The Chinese companies are expanding beyond China, with firms such as infinix has planning to manufacture laptops in India. The firm is in discussion with original design manufacturers to facilitate this. Such initiatives by companies have boosted the production of laptops and PCs in China.
   
• India held 20.3% market share in Asia Pacific for the B2B laptop & PC market in 2024. The “Make in India” initiative has played a great role in improving India’s manufacturing capabilities along with increasing foreign direct investment (FDI) in India. MSI, a global leader in electronics has partnered with Syrma SGS to manufacture laptops for Indian consumers. This partnership aims to boost local manufacturing, cater to Indian consumers, strengthening the manufacturing capabilities.
   
• The Japanese B2B laptop & PC market is predicted to reach USD 29.7 billion by 2034. The demand for ultrabooks in education has increased in recent years with remote learning in covid-19 pandemic period. iiyama, a Japanses firm, has released an ultralight laptop exclusively for the educational purpose. The iiyama Campus PC notebook is designed for student’s use and comes with a 4-year warranty. Such advances in educational sectors are increasing adoption of laptop and PC in the market.
   
• The Australian market for B2B laptop & PCs is anticipated to grow with a CAGR of 8% up to 2034. Distribution of laptop and PC is an important factor for B2B laptop and PC industry. Dicker data, a leading distributor of laptops in Australia, stocks an array of laptops from leading global brands including ASUS, Dell Technologies, Dynabook, Fujitsu, HP and Lenovo. With this inventory, the laptop distribution is done efficiently.
   
• The South Korean B2B laptop & PC industry is predicted to reach USD 17.5 billion by 2034. In South Korean market, the market share of foreign companies is rising, led by Asus and Lenovo. Furthermore, Samsung and LG are losing their domestic laptop market share.
   

The B2B laptop and PC market in North America is projected to grow significantly, reaching USD 172.4 billion by 2034. Companies in North America are focusing on workplaces and introducing advanced Laptop & PC to companies. Initiatives in North America boost development of IT sector and its infrastructure for upcoming future.
 

• U.S. is expected to hold a market share of 80.2% in North America B2B laptop and PC market in 2034. Dell Technologies has introduced commercial AI laptops and mobile workstations designed to bring organizations and employee productivity into the AI era. These advances by the companies drive the B2B laptop and PC industry in the country.
   
• The B2B laptop and PC industry in Canada was valued at USD 15.1 billion in 2024. Canada is continuously focusing on new emerging technologies for its economy’s growth. ASUS has unveiled its intel-driven Copilot+ PCs at Always Incredible Media Day in 2024. The prebooking was available in Canada on the ASUS Stores, this highlights companies strategy to grow in Canada. 
   

The Europe B2B laptop and PC market is projected to grow significantly, reaching USD 130.5 billion by 2034. Demand in Europe for laptop and PC is gaining stronghold in sectors such as finance, and software-based startups due to remote work.
 

• In Germany the B2B laptop and PC industry was valued at USD of 9.8 billion in 2024. Germany-based startup Topi has raised USD 45 million in equity and debt financing to provide hardware-as-a-service for B2B merchants as they can choose to pay in instalments for necessary equipment. Such initiatives highlight the trend for purchase of the B2B laptop and PC in the country.
   
• The market for B2B laptop & PC in the UK held the market share of 21.1% in Europe in 2024. UK has always been at the forefront in the gadget and devices market. TD SYNNEX, a renowned firm was appointed as a distributor for Samsung B2B laptops in UK. This partnership will be an opportunity to leverage the power of Samsung’s brand along with benefiting from the online tools, advanced logistics, and extensive range of value-added services offered by TD SYNNEX.
   
• The B2B laptop & PC market in France is projected to be valued at USD 18.3 billion by 2034. Increased remote work, digital transformation, and growing demand for advance PC solutions in sectors such as finance and education are expected to boost the sales of laptop and PCs in France.
   
• The B2B laptop & PC industry in Spain is anticipated to grow with a CAGR of 8.6% up to 2034. With intense digital transformation in Spain the companies are upgrading their devices to stay competitive, which in turn results in growth of market.
   
• By 2034, the B2B laptop and PC market in Italy is expected to hold a value of USD 16.7 billion. Adoption of smart manufacturing solutions in Italy has resulted in investment in laptops and PCs for innovation and productivity.
   
• In Netherland the market for B2B laptop and PC was valued at USD of 5.5 billion in 2024. High demand for efficient devices for logistics operations, finance, and IT sectors drives the market.
   

The Latin America B2B laptop and PC market is projected to grow significantly, reaching USD 23.7 billion by 2034. Demand for the laptops and PCs is growing due to work from home culture adoption by the companies.
 

• In Brazil the B2B laptop & PC market is expected to grow with a CAGR of 5.4% up to 2034. The rise of e-commerce tech startups and a shift towards digital platforms has led to increase in demand of B2B laptop and PC in Brazil. Brazil's large business sector demands efficient remote work laptops, leading to streamlined business operations.
   
• In Mexico, the market is expected to reach USD 6.9 billion by 2034. As Mexico has a growing logistic hub, the country is witnessing a growing trend for efficient devices to streamline logistics operation. Additionally, the increasing adoption of technology in sectors such as software development, and finance results in growth of B2B laptop and PC market in the country.
   
• The market for B2B laptop & PC in Argentina is anticipated to grow with a CAGR of 6.8% up to 2034.  The market is driven by increasing remote work culture, growing demand for digital education, and the expansion of small and medium sized enterprises (SMEs). Government initiatives such as digital transformation and local manufacturing incentives also contribute to market growth.
   

The Middle East & Africa (MEA) B2B laptop and PC industry is projected to grow significantly, reaching USD 20 billion by 2034. In MEA the market is rising due to digitalization efforts in sectors like finance, education, and government. Demand for Rugged devices in challenging environment is gaining traction.
 

• In Saudi Arabia the B2B laptop & PC market is expected to grow with a CAGR of 6.1% up to 2034. Global companies are investing heavily in developing infrastructure in Saudi Arabia. Lenovo is set to manufacture computers in Saudi Arabia by 2026, following the completion of a USD 2 billion investment deal with Alat, a subsidiary of the Public Investment Fund.
   
• In South Africa the B2B laptop & PC market is expected to reach USD 2.8 billion by 2034. Microsoft highlights its commitment of job creation in South Africa with USD 69 million investments. Microsoft is providing 200 SMMEs and over 2000 individuals with advanced AI capabilities to bridge the current skills gaps and prepare for jobs of the future. Such initiatives by companies further fuels the market.
   
• UAE held a significant market share of 23.8% in MEA B2B laptop & PC industry in 2024. One in five laptops sold in the UAE is AI-ready, reflecting the country’s commitment to AI-integrated laptops and PCs.
   

B2B laptop and PC Market Share

The B2B laptop and PC industry is highly competitive. Lenovo Group Limited, HP Inc., Dell Technologies, Apple Inc., Acer Inc. are the top 5 companies accounting for a significant share of 60% in the market. The players in this market compete with one another through technology advancements, price differentiation, and geographical expansion. Competition is intensifying due to the rising demand for high-speed connectivity, touchscreen laptops and PCs, and the increasing adoption of software development in business organizations.
 

Global companies are investing highly in R&D for developing AI-enabled laptop and PCs to enhance overall workflow in business organizations. Moreover, the integration of software with technologies such as 5G, edge computing, and machine learning, further intensify the competition while making innovation the only differentiator. Partnership, mergers & acquisitions are some of the common strategies adopted by major players to gain market share and remain competitive in the market.
 

B2B laptop & PC Market Companies

Some of the eminent market participants operating in the B2B laptop & PC industry include:

• Lenovo Group Limited
• HP Inc.
• Dell Technologies
• Apple Inc.
• Acer Inc.
   

Lenovo is a one among the dominant players in B2B laptop & PC market. Lenovo expects the demand for laptops and PCs to grow due to artificial intelligence (AI) features and upgrade to Windows 11. The company expects the growth to be largely in the commercial & enterprise market along with gaming laptops in the consumer space. Lenovo has unveiled hardware and software solutions, towards AI-driven innovations and a sustainable future. This is highlighted by the new ThinkPad and ThinkBook business laptops, featuring AI specifically designed to boost productivity, creativity, and efficiency.
 

HP Inc has positioned itself well in the B2B laptop & PC market. In Indian market, with the "Make in India” initiative, the company is focussing on partnership with Dixon to manufacture PCs & laptops. The partnership will enable HP India to leverage the government’s production linked incentive scheme (PLI 2.0) and shore up the domestic production of its products. Such partnerships enhance overall production of laptops and PCs resulting in their efficient distribution to business organizations.
 

Dell Technologies is continuously focusing on PC innovation with a new, and simplified portfolio featuring an on-device AI for greater end-user creativity and productivity. To accelerate AI adoption across enterprises, Dell provides IT administrators & developers with the tools to seamlessly build and deploy AI applications to Dell AI PCs.
 

B2B laptop & PC Industry News:

• In February 2024, Lenovo unveiled its ThinkPad T14 Gen 5, T14s Gen 5, T16 Gen 3, X12 Detachable Gen 2 and ThinkBook 14 2-in-1 Gen 4 featuring Intel Core Ultra. These processors are power the AI PCs for the next wave of personalized business computing.
   
• In May 2024, Acer announced a new range of AI-enhanced TravelMate business laptops. These laptops are integrated with the latest generation of processors with built-in NPUs which offer the professionals and executives next-level performance, productivity, and mobility, that in turn enhances security and connectivity features.
   
• In February 2024, Dell Technologies had introduced the broadest portfolio of commercial AI laptops and mobile workstations to improve organization’s and employee productivity.
   

The B2B laptop & PC market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

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Market, By Product

• Laptop
• Desktop PCs
• Workstations
• Netbooks
• Tablet PC
• Handheld Computers

Market, By Enterprise Size

• Large Enterprise
• SMBs

Market, By Vertical

• IT and Telecommunications
• Financial services
• Healthcare
• Education
• Manufacturing
• Retail
• Media and Entertainment
• Others

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada 
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands 
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE