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AVOD Market Share

Report ID: GMI10051
Published Date: Jun 2024
Report Format: PDF

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AVOD Market Share

Youtube and Tubi hold a significant market share of over 75% in the AVOD industry. YouTube has a global user base, diverse content including user-generated and premium content such as YouTube Originals, and partnerships with major studios. Its sophisticated algorithms for content recommendations and targeted advertising attract advertisers seeking precise audience engagement. Tubi attracts viewers with its extensive library of movies and shows and strategic content partnerships. These platforms' focus on content quality, technological innovation, and strategic alliances solidify its leadership in the market.

AVOD Market Companies

Major players operating in the AVOD industry are:

Amazon Freevee
Crackle
Dailymotion
Plex
Pluto TV
Roku
Tubi
Vizio WatchFree+
Xumo
Youtube

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of AVOD reached USD 40.8 billion in 2023 and is set to witness over 8% CAGR between 2024 and 2032, owing to the rising investments in mobile-friendly ads and social media campaigns.

The standalone platforms segment in the AVOD industry is projected to exceed USD 30 billion by 2032, due to its specialized content offerings and focus on UX.

North America market recorded over 38% share in 2023, attributed to highly developed digital infrastructure and widespread internet access.

Amazon Freevee, Crackle, Dailymotion, Plex, Pluto TV, Roku, Tubi, Vizio WatchFree+, Xumo, and Youtube