Automotive Tires E-Retailing Market Size - By Tire, By Manufacturing, By Vehicle, By Distribution Channel, Analysis, Share, Growth Forecast, 2025 - 2034

Automotive Tires E-Retailing Market Size

The global automotive tires e-retailing market size was valued at USD 16.4 billion in 2024 and is estimated to register a CAGR of 13.6% between 2025 and 2034. Incorporating visual eCommerce features into the automotive tires e-retailing industry is revolutionizing online shopping. Customers can virtually try on different wheels and tires on their vehicles, allowing for better interactivity. Through this further engagement with the customer, their confidence is enhanced, return rates drop and conversion metrics improve.
 

As configurators and digital showrooms are adopted by tire retailers, they stand to make more sales and enhance customer satisfaction in an already competitive environment. For example, in October 2024, iConfigurator, a leading SaaS provider of visual eCommerce solutions for wheels, teamed up with TireTutor, an innovator in tire dealer software. That's what enabled the dealers to showcase their stock of wheels and tires on their websites, improving their ecommerce visibility and fueling sales through better customer experience.
 

The introduction of subscription-based models for tire replacement, maintenance, and seasonal shifts has enabled customers to avoid the traditional purchasing methods while simultaneously saving costs and gaining flexibility. This change is particularly attractive to leasing companies, fleet operators, and city dwellers who prefer low-maintenance, all-inclusive deals. Subscription-based services foster greater convenience and escalate customer retention. Furthermore, e-retailers can now passively suggest tire replacements using advanced predictive analytics tailored to the customer’s requirements driven by wear and tear patterns. These types of services are aimed at increasing revenue and reinventing the automotive spending trend toward mobility-as-a-service.
 

The AI-powered recommendation systems are changing the automotive tires e-retailing market. The system automatically provides recommendations based on the vehicle’s specifications, driving conditions, and customer's buying habits. AI, through machine learning and other algorithms, increases customer confidence regarding online purchases which decreases return rates while boosting customer satisfaction. Tire Chatbots and Virtual Assistants powered by AI ease the customer experience by providing answers to questions concerning the tire’s compatibility, pricing, and performance. The growth of online shopping for tires will require AI technologies that seamlessly synthesize convenience with shopping intelligence to increase sales and improve user satisfaction.
 

Automotive Tires E-Retailing Market Trends

• E-commerce sites specializing in tire sales are now prioritizing low-rolling resistance and recycled material tires. Consumers prefer eco-friendly options due to heightened environmental care and regulations. E-retailers offering sustainability options such as green tires alongside carbon footprint calculators for their products are becoming popular within the automotive aftermarket.
   
• E-retail businesses are applying blockchain technology to strengthen the authentication of tire suppliers and enhance the visibility of the entire supply chain. This addition aids in the prevention of counterfeits, compliance with regulations, and compound trust among consumers. Through blockchain, the online tire retail market is made accountable by providing traceable tire history such as their manufacturing places and verifying their warranty claims.
   
• Online retailers are advancing by offering mobile tire fitting services, allowing consumers to book appointments for them to have tires installed at their preferred locations and times. This change eliminates the need to visit service centers, hence embracing convenience. To enhance customer satisfaction, a growing number of e-retailers are collaborating with mobile service providers to guarantee a hassle-free purchase and installation experience.
   
• AI chatbots are aiding in the enhancement of customer service relations in online tire retail. Providing on-demand support for queries related to tires, pricing, or installation enables immediate engagement with customers. Abandonment of shopping carts is alleviated, and conversion rates are improved by AI-powered solutions enhancing customer service efficiency. Through this, customer experience throughout the store is boosted.
   
• E-retailers have started applying dynamic pricing models in response to consumer behavior, demand trends, and competitor pricing. Algorithms driven by AI analyze browsing history and previous purchases to personalize discounts. This practice improves conversion rates, customer retention, and ensures competitive pricing in the rapidly evolving online tire marketplace. 
   
• The adoption of Buy Now, Pay Later (BNPL) payment solutions is increasing in online tire retailing. Consumers appreciate the added value of prorated payment plans which make good quality tires more accessible. E-retailers who offer these BNPL options gain budget-conscious shoppers, resulting in increased sales and improved availability of premium and specialty tires.
   

Automotive Tires E-Retailing Market Analysis

Based on vehicle, the automotive tires e-retailing market is segmented into passenger cars and commercial vehicle. In 2024, the passenger cars segment accounted for over USD 10 billion and is expected to grow significantly over the forecast time frame.
 

• Rise in car sales and the increased the lifespan of vehicles explains the continued growth in demand for replacement tires. Compared to physical stores, consumers find the convenience of shopping online better as they can compare different products, read reviews, and purchase from the most affordable store.
   
• The sustained increase in demand for automotive tire e-retailing continues as more vehicles age, outpacing supply. Most modern consumers are looking for hassle-free ways for replacing and buying tires, and digital platforms give them accessibility and a simplified purchasing process. According to Statista, passenger car market size is expected to reach USD 2.6 trillion in 2025.
   
• Price-sensitive consumers are attracted to online platforms that provide competitively priced products, discounts, and free-ship bulk purchase benefits. The ability to compare prices from different retailers and multiple brands makes e-retail channels very appealing. These encourage car owners to buy tires online. As consumers become more cost-sensitive, e-retailers use these price-saving strategies to increase sales and expand within the automotive tires e-retailing market. This provides sustained growth.
   
• The rise of urban areas and the popularity of ride-sharing services increases vehicle usage which directly results in faster tire deterioration and more frequent replacements. Urban commuters and fleet managers seeking timely and economical solutions for worn-out tires usually purchase them from online retailers.
   
• Moreover, the growing prevalence of last-mile delivery services and Mobility as a Service (MaaS) Platforms greatly enhances the need for tires that can be easily bought online. This growth trend gave rise to the demand for automotive tires. The shift in urban mobility towards high-mileage activities that necessitate frequent tire replacements drives e-retailing market growth.

Based on the distribution channel, the automotive tires e-retailing market is divided into OEM and third-party suppliers. The third-party suppliers segment held 71% of the market share in 2024. 
 

• With a third-party supplier, one can get almost all types of tires that vary in brand, size, and even type, all within budget-friendly prices. The consumers are guaranteed to find affordable options that are still of high quality when it comes to performance and even safety due to the suppliers’ vast inventories. These suppliers offer better pricing deals to consumers because of their bulk purchasing agreements that they have set up with the manufacturers. This seemingly effortless proposition has become increasingly favorable to online shoppers, which strengthens the foothold of third-party suppliers in the automotive tires e-retailing market.
   
• Directly extending from third-party suppliers, wholesalers possess a strong network able to deliver tires all over the nation, supporting quick and reliable delivery services. Customers are provided quicker to guarantee satisfaction as the suppliers work in partnerships with leading courier services to enhance product availability. The availability of goods at an optimum level with minimum downtime allows stock to always be present to fulfill orders, drastically improving customer satisfaction.
   
• E-commerce leaders such as Amazon, eBay and Walmart act as a magnet for third party sellers and enhance their online visibility. This is because these sellers have integrated their catalogs into already established marketplaces. Third parties can utilize advanced marketing and distribution infrastructure. Their online presence improves trust with customers, enabling them to achieve better sales ratio. As integrated shopping increases, third parties are able to enhance their standing in the market for online tire shopping.
   
• Third party suppliers who deal in their branded tires have integrated deals with tire marketers which provide lower bulk pricing. This, in turn, helps third parties avail discounts and thus becomes prominent for shoppers. Suppliers benefit due to increased sales due to bundled deals and long-term customer loyalty. These suppliers are able to outperform competitors such as direct manufacturers or branded retailers.
   

Based on tire, the automotive tires e-retailing market is divided into radial tire and bias tire. The radial tire segment held the major market share in 2024.  
 

• Most consumers prefer radial tires as a result of their durability and better savings on fuel and cost. Shoppers, especially those looking for value, tend to choose these tires for their mileage savings. With more consumers aware of the long-term value of radial tires, e-retailers get a consistent boost in revenue as people look for efficient options. 
   
• Radial tires are the most sought after among e-passenger vehicles and SUVs making them the most used tire in the automotive e-retailing market. As more vehicle manufacturers adopt radial tires as standard features at the factory, it increases the likelihood of online sales. Online purchases continue to rise for these tires since many manufacturers are adopting these features. The automotive tires e-retailing market is propelled even further due to the increasing number of electric and fuel-efficient vehicles that have radial tires.
   
• These radial tires are the most sought out tires by consumers due to the comfort, road grip, and safety features they provide. Their unique design aids in providing better traction, improving the handling and driving stability. The shock-absorbing capability of the tires also allows for smoother rides, perfect for urban and highway driving. The increasing prioritization of safety as well as the ride quality by consumers allow for further advancement in the purchasing volume of radial tires on online retail platforms, further strengthening the e-retailing market.
   

Based on manufacturing, the automotive tires e-retailing market is categorized into all-season tires, summer tires, winter tires, and others. The all-season tires segment held the major market share in 2024.
 

• All-season tires grant the user year-round usability without requiring seasonal tire swaps. Their tread patterns ensure a balance between wet and dry performance, thus making them a well-received option among consumers. Savvy shoppers, considering convenience and cost awareness, prefer to purchase all-season tires online due to lack of frequent replacements. E-retailers capitalize on this trend by facilitating door-step delivery and installation, which enables easier access to all-season tires and eliminates physical retail visits. 
   
• Consumers residing in moderate climate regions tend to favor all-season tires for their strong performance in versatile ranges of weather. They have a balanced mix of traction, durability, and efficiency which makes them ideal for regions that experience mild winters and warm summers. E-retailers being able to appeal to consumers who want hassle-free solutions further adds onto the demand for all-season tires. Enhanced customer engagement is achieved by providing detailed specifications, comparison tools, and user reviews which aid buyers in choosing the correct set of tires.
   
• With the goal of maximizing profits, all-season tires are a compromise between summer and winter tires that offer customers an economically advantageous choice. This consumer segment appreciates the durability and multi-season capability of these tires because they offer better value for money. Online retailers capitalize on this trend as consumers are looking for affordable and low-maintenance tire options for their vehicles in the long run. E-retailers take advantage of this demand with cashback, special online discounts, and financing options, making these tires appealing to wide segments of the population.
   
• These platforms promote all-season tires by running advertising campaigns that offer deals for advance purchases, including bundled sales, tiered discounts, and limited-time offers, improving their market presence. Some vendors offer seasonal discounts on a specific range of products, collaborating with tire manufacturers to provide ads aimed at increasing the purchase of all-season tires in bulk. In addition, free shipping and extended warranties make these products even more attractive to customers. All-season tires can be very effective in building sales in automotive e-retailing by continuously improving pricing and promotional strategies.

North America dominated the global automotive tires e-retailing market with a major share of over 30% in 2024 and U.S. leads the market in the region.
 

• Sustained consumer demand for replacement tires is greatly influenced by the U.S. e-commerce retail tire sales. The immense ownership of vehicles in the U.S. serves as a strong catalyst for tire replacement, and consumers are fulfilling their needs through the internet nowadays. E-retailers stock vast selections of goods, making price adjustments within the competition context, and offering doorstep delivery, hence making online shopping more appealing.
   
• In addition, encourage purchase efficiency through loyalty programs and buy now, pay later loans. The reshaping of retailing through the digital evolution greatly benefits sale of automotive parts, thus, tire manufacturers and online retailers begin expanding their direct marketing schemes, stiffening competition and driving the growth of the U.S. automobile tire e-retailing market.
   
• The emergence of e-commerce stores and specialized tire retailing sites has greatly boosted the sale of tires in the U.S. Amazon, Walmart, and Tire Rack do not only sell tires but their easy-to-use systems and mobile access gives customers an option to leave feedback on other products as well, enhancing the buying experience. To increase the trust of customers towards the digital marketplaces, logistics companies are improving the fulfilment services they provide, shipping packages faster, and making returns easier. This way, buying tires online becomes much more comfortable.
   
• The change in American preferences towards SUVs and electric vehicles (EVs) is increasing the demand in the U.S. tire market, particularly for specialized tires. EVs require tires with low rolling resistance for better efficiency, while SUVs require tires with heightened performance.
   
• Specialized tire types are now offered and advertised in fitment guides on dedicated online platforms. Moreover, automatic subscription services for tire replacements are available. As EV adoptions soars, manufacturers and e-retailers work together to provide exclusive online advertisements, advancing the U.S. market growth for EV related components. 
   
• The increasing availability of mobile tire installation services in America is enhancing the convenience of purchasing tires online. Tires along with installation services can be ordered through GoMobile Tires and Wrench, which enables customers to select the location for tire installation to be either at home or work. This service increases e-commerce sales because visiting tire shops is no longer necessary. Automated scheduling systems combined with doorstep installation increase consumer satisfaction, leading to boosted sales in the U.S. market.
   

The automotive tires e-retailing market in Europe is expected to experience significant and promising growth from 2025 to 2034.
 

• The eco-friendly and low energy consumption rolling tires have high demand in online sales due to the ever-efficient consumerism cultivated by the European Union which is pulling on the reins with their extreme ecological regulations. With the European Union crafting more policies pertaining to cleaner mobility, they are able to fuel the green alternative movement. Consumption of green products offered in e-commerce is growing fueled by eco-sustainability ratings and product assessments which assist the buyers in making an informed choice. In addition, government subsidized funding permits in conjunction with fuel efficient vehicles is growing further aiding in online advertisement for tire shopping cementing the shift towards greener tire alternatives supporting the region’s goals.
   
• This growth both in the need and preference for performance and premium tires is primarily driven by Germany, France and the UK as their winter, ultra-high and all-season tires are in considerably higher demand. This, paired with greatly branded automobiles and their rolling advertisement leads to a boom in commerce which in turn increases purchases made in the UK. Added to this is the enhanced accessibility enabled with the detailed invoices provided by e-retailers packed with value added features like detailed reviews on tires per set of driving conditions. The attention that European consumers render towards safety paired with added durability further expands the offers made by online tire retailers making it obligatory to ease access to these ever-evolving expectations.
   
• The purchase of e-tires is on the rise because of the new Electric Vehicles (EVs) in Europe. This is because e-retail stores are stepping to sharpen the features of these tires, highlighting their energy efficiency and long-lasting nature, in line with environment friendly consumers. Collaboration between car manufacturers and online shopping websites also helps sell tires with EVs. E-retailers are also stepping in to offer exclusive deals for the EV tires while the European union is advocating carbon neutrality shifts. 
   
• Europe's advanced digital payment services make it easier to buy e tires. Users have access to mobile payment options, BNPL, and subscription services allowing more flexibility in payment methods. Retailers are also improving the customer's shopping experience by adding virtual assistants and AI powered fitment tools. Trust in ecommerce is increasing for European consumers allowing flexible payment options enabling them to shift from traditional purchasing to Direct to consumer (DTC) which helps the region's automobile tire ecommerce market grow.
   

The automotive tires e-retailing market in Asia Pacific is anticipated to witness lucrative growth between 2025 – 2034.
 

• The increase in the usage of e-commerce websites throughout the Asia Pacific (APAC) region is accelerating tire sales. Countries such as China, India, and Japan are digitizing at a rapid pace and with JD.com, Flipkart, and Rakuten having extensive collections of tires and shipping them to customers, it has made the process significantly easier. Along with the growing acceptance of online payments, e-retailers are improving their mobile shopping interfaces by adding features such as AI tire suggestion systems and providing financial aid, increasing the ease of purchasing tires online in the rapidly advancing automotive market in APAC.
   
• The rise of electric and hybrid vehicles is providing significant market opportunities for automotive tires e-retailing market. China dominates the electric vehicle market and India, along with South Korea, are quickly developing the infrastructure. E-commerce websites are responding to this change by selling EV tires exclusively online with special discounts and package deals with newly purchased electric vehicles. Government support for eco-friendly transport options is rising, leading to more economical tire solutions becoming available online, especially for electric vehicles, increasing their popularity in APAC.
• APAC’s growing demand for budget and two-wheeler tires increases the sales of tires through online retailers. In India, Indonesia, and Vietnam, where two-wheelers are the most common form of transportation, e-commerce retailers sell budget-friendly tire products bundled with doorstep delivery and no-hassle return policies.
   
• Moreover, regional initiatives by several other sponsors, including localized advertisements, subsidized holiday shopping, and cash reward programs campaign by third-party marketplaces make online purchase of tires appealing. With the growth of urban mobility, such initiatives are transforming these regions into global consumer markets, and tire e-retailers continue to expand their market.
   

Automotive Tires E-Retailing Market Share

• The top 7 companies in the automotive tires e-retailing industry are Tire Rack, Walmart, Tyremarket, SimpleTire, Goodyear, Tires-easy.com, and Priority Tire, collectively holding a market share of around 14% in 2024.
   
• Tire Rack stays competitive by providing an exhaustive inventory of tires, wheels, and accessories, paired with expert reviews and comparison tools. Its unmatched shipping speed, comprehensive tire testing data, partnerships with local installers, and in-depth data make purchasing more convenient. The company uses sophisticated online recommendation algorithms for assisting customers in selecting suitable tires. Further, Tire Rack has financing options and offers special discount which makes it the go-to website for purchasing tires online.
   
• SimpleTire’s competitive advantage comes from its extensive network of tire distributors, allowing the company to have lower prices and quicker delivery throughout the United States. The company's main focus is on enhancing the digital experience which includes AI-driven recommendations and a more streamlined checkout process. Finally, they use local installers to ship directly to service centers. In addition, the company promotes seasonal deals, financing, and flexible return schemes to gain customers, establishing strong customer loyalty within the online tire retailing industry.
   
• By leveraging a D2C e-commerce platform and collaborating with large retailers, Goodyear has enhanced its online tire retail market. It provides exceptional warranty advantages, promotional offers, and an unparalleled tire subscription service. Through Goodyear’s certified installation network, purchasing and installation are conveniently integrated. Furthermore, the company advances sustainable tire technology alongside digital innovations like live monitoring of tire positions, predictive maintenance, and recommendatory artificial intelligence systems to stay ahead in the competitive online retail market.
   

Automotive Tires E-Retailing Market Companies

Major players operating in the automotive tires e-retailing industry include:

• Amazon
• Discount Tire Direct
• Goodyear.com
• NTB
• Pep Boys
• Priority Tire
• SimpleTire
• Tire Rack
• Tires-easy.com
• Walmart Tires
   

The automotive tires e-retailing market faces intense competition as major players capitalize on a shift in technology to enhance e-commerce and bolster their customer relations management. Tire Rack, SimpleTire, and Goodyear, for example, are making strides toward improving online sales interfaces, delivery speed, and cooperation with local installers to entice customers. Other customers are recruited through low prices, AI suggestions, and special deals.
 

Furthermore, these players are forging deals with manufacturers and e-commerce companies like Amazon and Walmart to expand their distribution reach. The increase of sales through the manufacturer (DTC) model, as well as rising trust in purchasing tires online, intensifies the competition.
 

In conjunction with the market growth, the leading companies within the automotive tires e-retailing market have incorporated an omnichannel approach. Walmart, Tires-easy.com, and Priority Tire have integrated an off-line service of tying up the purchased tires for their clients with online submission of purchase orders. Enhanced logistics is another dimension of the competition since customers value efficient shipping and trustworthy return processes.
 

The introduction of eco-friendly policies has also changed the competitors' landscape as companies put forth cheaper tires and digital management of tires. Higher demand for specialty and premium tires is fuelling these dynamics, forcing e-retailers to enhance their product innovations and customer interactions.
 

Automotive Tires E-Retailing Industry News

• In November 2024, CarParts.com, Inc. moved into SimpleTire’s domain and verticals through an alliance with SimpleTire. This relationship enables SimpleTire to add more tire brands to CarParts.com, thus enhancing its offerings for online shoppers within North America.
   
• In October 2023, Tires Easy enhanced its ship-to-installer service in collaboration with Monro. Being one of North America’s largest automotive service providers with close to 1,300 centers, Monro allows customers to conveniently order quality tires over the internet which can then be sent to their preferred Monro branch for installation.
   
• In October 2023, CEAT Ltd of the RPG Group has purchased Tyresnmore.com to diversify their product range in the transforming automotive landscape. Tyresnmore.com intends to use resources and expertise from CEAT to try and consolidate its standing as the foremost automotive aftercare e-retailer in India.
   
• In February 2022, New tire scanning technology debuted by Anyline which allows users to scan size and dimension data from a vehicle’s sidewall. This technology can be used on retail tire sellers' sites, simplifying the online tire shopping process. Scanning tires using mobile cameras guarantee prospective buyers get the right fit and specifications without any hassle.
   

The automotive tires e-retailing market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and shipment (Units) from 2021 to 2034, for the following segments:

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Market, By Tire

• All-season tires
• Summer tires
• Winter tires
• Others

Market, By Manufacturing

• Radial tire
• Bias tire

Market, By Vehicle

• Passenger car
  • Hatchback
  • Sedan
  • SUV
• Commercial vehicle
  • Light-duty
  • Medium-duty
  • Heavy-duty

Market, By Distribution Channel

• OEM
• Third-party supplier

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Southeast Asia
• Latin America
  • Brazil
  • Argentina
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa