Automotive Starter Motor Market - By Starter Motor, By Vehicle, By Power Rating, By Sales Channel and Forecast, 2025 - 2034

Automotive Starter Motor Market Size

The global automotive starter motor market was valued at USD 24.3 billion in 2024 and is projected to grow at a CAGR of 8.9% between 2025 and 2034.
 

The increasing demand for vehicles, including passenger cars, commercial vehicles, and two-wheelers, directly drives the demand for automotive starter motors. Growth in urbanization and disposable income has led to higher vehicle sales, especially in emerging economies. As the global automotive market expands, manufacturers of starter motors experience heightened demand for their products to meet the needs of new vehicle production. India's commercial vehicle industry is evolving, transitioning from conventional diesel-powered trucks to green solutions like LNG, electric, and hydrogen vehicles.
 

With road transport handling 70% of India's freight, the sector is embracing sustainable practices, aided by government policies like BS-VI standards and CAFE regulations. Advanced technologies, including AI-driven connected trucks, telematics, and predictive analytics, are transforming the industry, optimizing fuel efficiency, safety, and logistics. These advancements align with global decarbonization goals, reshaping India's commercial vehicle landscape sustainably.
 

Innovations in starter motor designs, such as gear reduction and lightweight systems, are fueling market growth. Modern starter motors are more efficient, compact, and energy-saving, aligning with automotive trends toward improved fuel efficiency and reduced emissions. These technological advancements make vehicles more reliable and enhance performance, increasing the adoption of advanced starter motors.
 

The transition to electric and hybrid vehicles presents new opportunities for the automotive starter motor industry. While electric vehicles (EVs) have different starting mechanisms, the hybrid vehicle segment still requires advanced starter motors for engine ignition. The global shift toward sustainable transportation and supportive government policies have significantly boosted demand in this segment.
 

Automotive Starter Motor Market Trends

Automotive industry's gradual transition to electric vehicles (EVs) is influencing starter motor technology. While traditional internal combustion engine (ICE) vehicles rely on starter motors, EVs demand advanced motor technologies for seamless operation. Hybrid vehicles, a bridge between ICEs and EVs, require both conventional starter motors and advanced alternator systems, driving innovations in starter motor design to cater to these evolving needs.
 

Automakers are focusing on lightweight components to enhance vehicle fuel efficiency and reduce emissions. Starter motor manufacturers are responding by developing compact, high-performance motors with improved energy efficiency. This trend aligns with stringent global emission regulations and increasing consumer demand for eco-friendly vehicles.
 

The adoption of start-stop technology to improve fuel economy has led to an increased demand for durable starter motors capable of handling frequent engine restarts. These systems significantly reduce idling emissions and fuel consumption, making starter motors a critical component in modern vehicles adhering to stricter environmental standards.
 

Automotive Starter Motor Market Analysis

Based on vehicle, the market is segmented into passenger car and commercial vehicle. In 2024, the passenger car segment accounted for over 67% of the market share and is expected to exceed USD 37.2 billion by 2034, as passenger vehicles cater to personal mobility, rising urbanization and increasing disposable income have fueled their demand, especially in emerging economies like India and China. Additionally, technological advancements like start-stop systems are more prevalent in passenger cars to meet stringent emission norms and fuel efficiency standards. This creates a consistent demand for durable and advanced starter motors. Furthermore, the shift toward hybrid and electric vehicles, with a need for innovative starting systems, keeps the passenger car segment a key driver in the market. High volumes in production and diverse applications make passenger cars the primary consumer of starter motors globally.
 

Based on the sales channel, the automotive starter motor market is divided into OEM and aftermarket. The OEM segment held around 73% of the market share in 2024, due to their direct integration into vehicle production. OEMs ensure compatibility, quality, and reliability, which are critical for vehicle manufacturers striving to meet stringent performance and emission standards. Additionally, purchasing starter motors directly from OEMs provides automakers with cost efficiencies through bulk procurement and streamlined supply chains.
 

As vehicles become more complex, the integration of advanced technologies like start-stop systems requires close collaboration between automakers and OEMs to ensure seamless functionality. OEMs also offer warranties and after-sales support, enhancing their appeal over aftermarket providers. This strong relationship with automakers and their ability to deliver tailored, high-quality components positions OEMs as the dominant sales channel in the market.
 

In 2024, the U.S. region accounted for automotive starter motor market share of over 85% and is expected to exceed USD 10.6 billion by 2034, due to its advanced automotive manufacturing industry and strong demand for passenger and commercial vehicles with high adoption of start-stop technology and stringent fuel efficiency regulations like the corporate average fuel economy (CAFE) standards, the demand for innovative and energy-efficient starter motors has surged. Additionally, the presence of major automakers, well-established supply chains, and leading component manufacturers strengthens the market in this region.
 

Asia Pacific holds a dominant region due to its massive automotive production, particularly in countries like China, Japan, and India. Rising urbanization and increasing disposable incomes have accelerated passenger car sales in these regions. Additionally, government initiatives promoting local manufacturing and technological advancements, coupled with the region’s cost-competitive manufacturing landscape, make Asia-Pacific a global hub for starter motor production and innovation. Emerging markets also contribute significantly due to expanding automotive infrastructure and demand for affordable vehicles??.
 

Focus on sustainability and reducing carbon emissions, aligning with the European Union's stringent emission standards. The widespread adoption of hybrid and electric vehicles, where starter motors play a vital role, further fuels market growth. Major automotive hubs like Germany, France, and Italy house globally renowned automakers and suppliers, fostering continuous advancements in starter motor technology tailored for fuel efficiency and environmental compliance.
 

Automotive Starter Motor Market Share

Bosch and Continental collectively held a substantial market share of over 22% in the automotive starter motor industry in 2024, due to their strong technological capabilities, extensive product portfolios, and longstanding partnerships with global automakers. Both companies are renowned for producing high-quality, efficient, and durable starter motors that meet the evolving needs of internal combustion engine (ICE) vehicles, hybrids, and electric vehicles (EVs).
 

Their focus on innovation, such as integrating start-stop systems and advanced materials, aligns with regulatory demands for fuel efficiency and emissions reduction. Additionally, their widespread manufacturing and distribution networks ensure a reliable supply to major automotive markets worldwide, reinforcing their dominant positions. This leadership is supported by significant investments in R&D and their ability to cater to both premium and mass-market vehicle segments.
 

Automotive Starter Motor Market Companies

Major players operating in the automotive starter motor industry are:

• BorgWarner
• Bosch
• Continental
• Delphi Technologies
• Denso
• Hitachi
• Mitsubishi Electric
• Valeo
   

Automotive Starter Motor Industry News

• In Nov 2024, Siemens Smart Infrastructure has introduced the SIMATIC ET 200SP e-Starter, a fully electronic starter using semiconductor technology with silicon carbide MOSFETs. It offers ultra-fast, wear-free switching, short-circuit protection 1,000 times faster than traditional solutions, and reduces maintenance needs. Integrated into Siemens' TIA concept, it enhances system diagnostics, simplifies operation, and supports sustainable practices with lower energy consumption and extended service life, making it ideal for demanding industrial applications.
   
• In July 2024, WOLFBOX has launched the MegaVolt16 jump starter, a high-capacity 3,000-amp device with a 16,000 mAh battery, ideal for 12-volt vehicles. It doubles as a portable power bank with fast-charging USB-C and USB-A ports, recharging fully in just 90 minutes. With an IP64 rating, LED flashlight, and 10 safety features, it ensures reliable performance in emergencies and harsh conditions, making it a perfect companion for travel, camping, and seamless vehicle support.
   

The automotive starter motor market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) & shipment (Units) from 2021 to 2034, for the following segments:

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Market, By Starter Motor

• Electric starter motor
• Pneumatic starter motor
• Hydraulic starter motor
• Others

Market, By Vehicle

• Passenger car
• Commercial vehicle

Market, By Power Rating

• Below 1.5 kW
• 1.5–2.5 kW
• Above 2.5 kW

Market, By Sales Channel

• OEM
• Aftermarket

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa