Automotive Power Window Motor Market Analysis

Automotive Power Window Motor Market Analysis

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Based on the motor, the market is segmented into DC brushed motors, DC brushless motors, and stepper motors. In 2023, the DC brushed motors segment accounted for over 65% of the market share and is expected to exceed USD 8.2 billion by 2032. Consumers now demand durable, low-maintenance window mechanisms, driving the need for longer-lasting DC brushed motors.
 

In automotive applications, advancements in brush and commutator materials, along with better heat dissipation, are extending motor lifespans. For instance, in December 2023, Antolin partnered with WalterPack, a global leader in In-Mold-Decoration (IMD), and e2ip technologies, an innovator in In-Mold-Electronics and Human Machine Interface solutions.
 

Together, they have launched the In-Mold-Electronics (IME) Alliance, a global initiative aimed at advancing IME technology and manufacturing. IME integrates printed and component electronics directly into a product's structural surface during the automated motor molding phase, seamlessly combining functionality and design. Manufacturers are investing in these improvements to enhance reliability and reduce wear, meeting expectations for durable power window systems, especially in entry-level and mid-range vehicles where these motors are prevalent.
 

Based on the window, the automotive power window motor market is divided into standard, sunroof, and convertible. The standard segment is expected to exceed USD 9.1 billion by 2032. Anti-pinch technology has become a standard feature in power windows, greatly improving passenger safety. This device identifies obstacles in the window's path and pauses or reverses it to avoid injury. Compliance with worldwide safety requirements has promoted widespread adoption, with manufacturers striving to provide improved safety measures.
 

Advanced sensors and motor controllers guarantee accurate window control, lowering injury risks and increasing value for safety-conscious consumers, especially in family and luxury vehicles. Manufacturers are working to create smaller, lighter, and more efficient power window motors. These high-efficiency motors cut power consumption, increase battery life in conventional automobiles, and expand the range of electric vehicles. They also enable quieter operation and smoother control, which improves the user experience.
 

China automotive power window motor market accounted for 40% of the revenue share in 2023. China, the largest EV market, is driving demand for advanced, energy-efficient power window motors. The focus on lightweight components to extend battery life is spurring innovations in motor designs.
 

China's growing middle class and tendency for luxury vehicles have fueled demand for improved window systems, such as sunroofs and automatic window motors with expanded functionality. This trend has prompted manufacturers to enhance the manufacturing of advanced power window motors, which now operate quietly and have anti-pinch technology.
 

In North America, safety-conscious consumers are prompting automakers to integrate features like anti-pinch functionality in power window motors. This trend is leading to smarter systems that detect obstructions, ensuring compliance with NHTSA safety standards.

Europe's preference for premium vehicles with sunroofs and convertibles is fueling advancements in power window motors. Manufacturers are developing smoother, quieter motors to enhance in-cabin luxury and comfort, meeting the high expectations of European consumers.