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Integration of Over-the-Air (OTA) Updates and software management practices in modern automobiles is among the prominent trends that could strengthen the automotive embedded system industry outlook through 2032. As vehicles become more connected, automakers are looking to implement more sophisticated software management practices. In March 2023, Volvo Cars announced that it would adopt agile software development practices for its autonomous driving technology. The company is also using AI to test and validate its software.
OTA updates allow manufacturers to remotely update software, fix bugs, and introduce new features to vehicles after they've been sold. This trend reduces the need for physical recalls and enables continuous improvement and customization of vehicle functionality. Effective OTA systems require robust security measures to prevent unauthorized access, making cybersecurity an integral part of this trend, thus favoring market dynamics.