Automotive Digital Instrument Cluster Market Analysis

Automotive Digital Instrument Cluster Market Analysis

LCD is a popular technology due to the lower price point and increased implementation in premium & luxury vehicles. A robust consumption landscape in the European countries is a key contributor to digitized cluster solutions demand. Moreover, the integration of photorealistic graphics, high-resolution displays, and HMIs to offer better visuals and more information will support the automotive digital instrument cluster market. LCD-based instrument cluster market shipments are expected to grow at a CAGR of 23% over the forecast timeframe.
 

Innovations of larger displays to accommodate components, such as audio assistants, smartphone handling, and infotainment systems, require bigger LCDs. Additionally, OLEDs will gain steady adoption due to brighter display, better image quality, and flexibility over the TFT-LCD and LCD display panels.
 

The 9–11 inch displays market was valued at around USD 900 million in 2018. In addition to increased implementation across a wide range of cars, the demand is also attributed to low manufacturing cost and easy component availability compared to the over 12-inch display options.
 

Automobile manufacturers have incorporated cluster systems ranging from 9 to 11-inch displays to offer better visual features and graphics, displaying information related to various vehicular components. The integration of these systems is done at relatively moderate costs over larger screen options, supporting automotive digital instrument cluster market growth. For instance, in January 2017, Ford GT announced the implementation of a new 10-inch digital instrument display that includes various information, text, and race-inspired graphics in GT’s supercars.
 

Europe digital instrument cluster market for automotive will witness high growth owing to increasing production & consumption of luxury & high-end vehicles. These solutions offer enhanced safety, convenience, and driving comfort, resulting in high demand from the European consumers. Additionally, the presence of major OEMs including Audi, BMW, Mercedes, Volkswagen, etc., and their cluster implementation strategies is adding up to industry growth in this region. These OEMs in coordination with system manufacturers are continuously engaged in developing advanced & digitized clusters. For instance, in October 2018, Skoda announced the integration of a new digital instrument cluster into its Skoda Octavia model, which has virtual cockpit capabilities.