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The global automotive curtain airbags market size was valued at USD 3.8 billion in 2024 and is estimated to register a CAGR of 4.8% between 2025 and 2034. The surge in demand for SUVs and luxury vehicles is a significant driver in the automotive market, particularly influencing the adoption of advanced safety technologies like curtain airbags. SUVs have become increasingly popular due to their versatility, spaciousness, and ability to handle varied terrains.
Luxury vehicles have also seen consistent growth, driven by increasing disposable incomes and a growing desire for premium features. Advanced safety systems, such as side curtain airbags, are now standard in many luxury models to meet consumer expectations for enhanced safety and comfort. For instance, according to Statista 2023, the luxury car market grew by 17% from 2024-2029, with automakers integrating cutting-edge safety and driver-assistance technologies. This demand aligns with stringent safety regulations in regions like Europe and the United States.
The shift towards SUVs and luxury vehicles is also tied to technological advancements and environmental considerations. Hybrid and electric SUVs are gaining traction, with sales increasing by 35% in 2023, as consumers seek environmentally friendly yet powerful vehicles. The popularity of these segments drives automakers to innovate further, incorporating high-tech safety systems, including multi-stage deployment curtain airbags, into these vehicles. This growth underscores the dynamic evolution of consumer preferences, directly shaping the future of the automotive industry.
The OEM segment accounted for 74% of the market share in 2024 as OEMs integrate advanced safety systems during vehicle manufacturing to comply with stringent global safety regulations.
The Asia Pacific market held a 34% revenue share in 2024, supported by China's robust automotive manufacturing industry and increasing adoption of safety features in mid-range and premium vehicles.
The market size of automotive curtain airbags reached USD 3.8 billion in 2024 and is set to grow at a 4.8% CAGR from 2025 to 2034, driven by the rising demand for SUVs and luxury vehicles.
The key players in the market include Autoliv, Continental, Hella, Hyundai, Joyson Safety Systems, Kolon Industries, KSS Abacus, Neaton Auto Products Manufacturing, Toyoda Gosei, and ZF Friedrichshafen.