Automotive Curtain Airbags Market Analysis

Based on vehicles, the market is divided into passenger vehicles and commercial vehicles. In 2024, the passenger vehicles segment held a market share of over 60% and is expected to cross USD 4 billion by 2034.  Passenger vehicles hold the major share in the automotive curtain airbags market due to the growing emphasis on safety features, stringent safety regulations, and consumer demand for enhanced protection. These vehicles are often the primary focus for advanced airbag systems because they are widely used, and their safety requirements are critical.

The increase in SUV and luxury vehicle adoption, along with innovations in airbag technology, has also driven demand in this segment. Additionally, regulatory frameworks worldwide mandate the inclusion of advanced safety features in passenger vehicles, further boosting the market share for curtain airbags in this category.

Based on sales channel, the automotive curtain airbags market is categorized into OEM and aftermarket. The OEM segment held a market share of 74% in 2024. OEMs hold the major share in the market because they integrate these safety systems into vehicles during manufacturing. With stringent safety regulations globally, including mandatory crash tests and airbags, OEMs are required to equip their vehicles with advanced safety features.

Additionally, OEMs offer airbag systems as standard features in new vehicle models, further driving market share. The consistent growth in vehicle production, particularly for passenger vehicles and SUVs, contributes significantly to the dominant share held by OEMs in the market.

Asia Pacific automotive curtain airbags market accounted for 34% of the revenue share in 2024 in 2024. China has robust automotive manufacturing industry and the country's large-scale production of vehicles, including passenger cars and SUVs. The government's stringent safety regulations and rising consumer demand for enhanced vehicle safety features, especially in mid-range and premium segments, have propelled the adoption of advanced airbag systems in China. Additionally, local manufacturers and foreign OEMs investing in the Chinese market further boost the demand for curtain airbags.

In North America, the automotive curtain airbags industry is driven by high consumer demand for safety features in passenger vehicles and SUVs. Stringent safety standards in the U.S. and Canada, particularly from organizations like the National Highway Traffic Safety Administration (NHTSA), require advanced safety systems like curtain airbags in new vehicles. Furthermore, the growing trend towards premium vehicle adoption and the focus on reducing road fatalities contribute to North America holding a significant share in the global market.

Europe maintains a prominent share in the automotive curtain airbags market due to its stringent vehicle safety regulations and high demand for safety features in automobiles. The European Union enforces comprehensive crash safety standards, driving OEMs to equip vehicles with advanced safety systems, including curtain airbags. Furthermore, the rising popularity of SUVs and luxury vehicles, which often come equipped with such airbags as standard, supports Europe's significant market share. European manufacturers' focus on safety innovations and their continuous development of next-gen airbags also contribute to their leadership in this sector.